RIDING THE WAVE OF HUMAN ROBOTS

Understanding human software

WE ARE ALL ROBOTS

DNA is the blueprint of human robot

DNA BUILDS

SURVIVAL ROBOTS

TO PRODUCEMORE DNA

WE ARE ALL ROBOTS

This is DNA’s survival robot

DNA STAYSINSIDE IT.ROBOT

REPRODUCES,DNA

SURVIVES

WE ARE ALL ROBOTS

Robot has to survive to reproduce

DNA BUILDSTHE TOOLSTO ENABLE

BODILYSURVIVAL

WE ARE ALL ROBOTS

Brain is configured for survival

BRAIN CONTAINS

HUMAN SOFTWARE,IT HAS BUILT IN

PROGRAMSFOR SURVIVAL

JUST LIKE ANY OTHERANIMAL

SURVIVAL PROGRAMS

How They Work ? This is the circuit !

SET VALUE

imprinted byexperience(to be flexible

in unpredictableenvironment)

Desiredsurvival action

(BUILT-IN)

Examples :

Bond with a mother figureAccept ApproachFightFlee

Outsidevariable

Measuredby

sensors

Outside variableevaluated against

set value Act accordingly in case of variance or compatibility

Built-inresponses

world outside

SURVIVAL PROGRAMS

Human Software’s survival programs are imprinted (programmed) to adapt itself outside environment

Bio Survival circuit Imprinted in infancy, first activated when a human being is born

Emotional / territorial circuit Imprinted in the toddling stage

Symbolic circuit Imprinted by human artifacts and symbol systems

Socio-sexual circuit Imprinted by the first orgasm-mating experiences and tribal “morals”

CIRCUIT COMPARISON

Freud, Leary, Jung and Sagan

CircuitImprint Sites

Intelligence Reality Other Psychologies Comparison

Leary Freud Jung Sagan

I Limbic Physical Invertebrate Biosurvival Oral Sensation Reptile

II Thalamus Emotional MammalianEmo-

TerritorialAnal Feeling Mammal

III Left cortex Conceptual Paleolithic Semantic Latency Reason Human

IVLeft neo-cortex

Civilized Social Socio-Sexual Phallic - -

IMPRINTING TIMELINE

Stages of program activation & imprinting Bio-survival circuit

(oral,sensation,reptile,old brain)

Newborn baby, infancy

The imprinting of this circuit sets up the basic attitude of trust or suspicion which will last for life

- Smell- Color- Touch sensation- Taste

approach/accept vs.

flight/flee

importance for marketers :You can’t go against bio-survival imprints

IMPRINTING TIMELINE

Stages of program activation & imprinting Emotional / Territorial circuit (anal,feeling)

Concerned with emotions, domination and submission strategies, territory etc.

The first imprint on this circuit identifies the stimuli which will automatically trigger dominant, aggressive behavior or submissive, co-operative behavior. 

Imprinted in the toddling stagedominant / submissive

importance for marketers :Find out what could be the

defining imprint ofyour target group

IMPRINTING TIMELINE

Stages of program activation & imprinting Symbolic circuit (latency,reason)

Imprinted when thechild learns to speak,uses tools etc.

Concerned with handling the environment, invention, calculationprediction, building a “map” of the universe etc.

It is associated with physical dexterity, language skills, symbols

importance for marketers :Find out what could be thedefining symbolic,language

imprints of your target group

IMPRINTING TIMELINE

Stages of program activation & imprinting Socio-sexual circuit (phallic)

Concerned with sexual pleasure, (instead of sexual reproduction) local definitions of “moral” and “immoral”,reproduction, nurture of the young etc.

This circuit is basically concerned with operating within social networks and the transmission of culture across time.

importance for marketers :Find out which tribal

morals & individual imprintsexist in target group

IMPRINTING TIMELINE

Adulthood

85% of the time adult human being acts under the control of hir imprints

Individual imprints can vary according to “accidents”

Transmission of culture works to minimize “accidents”

IMPORTANCE FOR MARKETING

A marketing campaign should be in line with the robotic responses

Set valuegives

constant alarmagainst

measuredvariables

Bio survival circuit

Example :

One of the possibleresults

compensate by eating, especially

sweet things to feel better

for a while

Bio-survival anxiety

Productdevelopment&MarketingMessagefocused onanxiety,security

Response to the perceived “variance”

IMPORTANCE FOR MARKETING

Each circuit needs an anchor to stabilize “variance”, lack of an anchor creates marketing opportunities

Eg. Bio Survival circuit

ANCHOR : degree of confidence earned and maintained to assure physical survival

• Focus on the lack of confidence with your marketing campaign for the individuals without an anchor

IMPORTANCE FOR MARKETING

Sufficient number of similar imprints make

up a segment to serveDominant behaviorimprint for males

Seeking powerNeeds adrenaline,

attacking the “other”

Focuson masculinity,statusgive him the symbols of powera fast car witha loud engine

Emotional / territorial circuit

Power seeking male, dominant behavior

THINGS TO CONSIDER

There are many interactions between circuits

dominantbehavior

Circuit two

highanxiety

level

Circuit oneoppressive

tribal morals

Circuit four

verbal skills

Circuit three Conservativepolitician

Keep in mind that each circuit will react to your brand with its particular imprint

THINGS TO CONSIDER

Study the possible individual imprints as well as the culture of the society

Tribalmorality

&Code of conduct

Individual imprints

“accidents”

if there is a conflict, focus on it to empowerthe target group you serve

THINGS TO CONSIDER

Focus on the fundamentals when you differentiate your brand

Your competitors canbe a part

of imprints as well

Don’t try to change people’s minds.

Differentitate yourselfand stay away from directcompetition

At the same timefocus on a fundamentalcircuit

If your competitorhas an undisputeddominance ina certain area

For more information please visit : www.psymarketing.blogspot.com

THANK YOU