riding the wave of mass adoption of smartphones and wireless...
TRANSCRIPT
Riding the wave of Mass Adoption of Smartphones and Wireless
Broadband
StarHub Investors Technology Day 6 August 2009
2008 Key Financial HighlightsMobile Data Growth
• First in Asia Pacific to launch HSPA+
• Key Drivers: USABILITY and AFFORDABILITY
•• Data consists of SMS, MMS and Data
17.719.7
23.7 24.7
30.5
2Q-2005 2Q-2006 2Q-2007 2Q-2008 2Q-2009
• Riding on affordability of data cap plans and mass market smartphones
Data Usage on Phone Growth
Drivers: Usability & AffordabilityDrivers: Usability & Affordability
Data Subscribers & Revenue
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$1,000,000
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$8,000,000
Subscribers Revenue
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Subscribers Revenue
Data Usage on Laptop Growth
• Riding on affordability of unlimited data plan and wireless modem
Drivers: Usability & AffordabilityDrivers: Usability & Affordability
Handset Type
2G25%
3G44%
HSDPA31%
Handset Type
33% 31% 28% 29% 32% 40%
40% 45% 44% 43% 42%41%
27% 25% 28% 29% 26% 19%
Expats Heartlander PMEB Youth Ladies Aging
2G 3G HSDPA
2008 Key Financial HighlightsSmartphone penetration is prevalent
• 75% of customer base holding 3G phone
• 12% of postpaid base hold a ‘touchphone’
Drivers: Usability & AffordabilityDrivers: Usability & Affordability
First in S’pore: NO BILL SHOCK Data Plan
• Caters to their surfing, downloads, social networking needs on the phone
• Provides Unlimited data surfing with cap plan at $36/mth
Drivers: Usability & AffordabilityDrivers: Usability & Affordability
Live News and Football on the GoPushMail on the GoFor ALL MULTIMEDIA needs on the go
Drivers: Usability & AffordabilityDrivers: Usability & Affordability
• S$1/day for a buffet of 14 channels and growing
• 3 Sampler Channels at $0 Data Charge– BloomBerg: PMEB– Animax: Youth– CTI: Chinese
Best Mobile TV Premium ContentCatch Live Content with StarHub TV on Mobile
Drivers: Usability & AffordabilityDrivers: Usability & Affordability
Hubbing Content across platformHubbing Content across platform
Pay $26.75 for Sports and get to watch Sports on PC and Pay $26.75 for Sports and get to watch Sports on PC and Mobile for freeMobile for free
Catch Live Content with StarHub TV : 3 Platforms
Drivers: Usability & AffordabilityDrivers: Usability & Affordability
HTC Touch Cruise 2HTC Touch Cruise 2
HTC Touch HDHTC Touch HD
BlackBerryBlackBerry BoldBold
First in S’pore: One Click to your Favorite TV
• Icon based TV channel
Drivers: Usability & AffordabilityDrivers: Usability & Affordability
AFCAFC BloombergBloomberg JIMJAMJIMJAM
HTC MagicHTC Magic
2008 Key Financial HighlightsFirst in S’pore: Prepaid Bundle Ethnic TV
CTI – TVChinese (Taiwan)
Vannathirai(Tamil)
MNC (Indonesia)
ZeeTV(Hindi)
• Targeted at Foreign Workers Segment
– $2/day for 24 hours unlimited access to 4 great channels– Bundled 3G Phone with 3G Prepaid SIM (Sold at $158)
Drivers: Usability & AffordabilityDrivers: Usability & Affordability
First in APAC: HSPA+ 21Mbps
• Provides highest speed on both Fixed and Mobile Broadband
• Highest Mobile broadband speed at download speeds of 21Mbpsand upload speeds of 5.76Mbps
• Highest Fixed broadband speed at 100Mbps
Drivers: Usability & AffordabilityDrivers: Usability & Affordability
Most Flexible Prepaid Wireless Broadband Plans
• Wireless Internet Access via Prepaid Card with Dongle
• Multiple Flexible plans of 1-hr, 1-day, 3-day and 5-day
• 2 speed options of 2Mbps and 7.2Mbps
• Unlimited access
Drivers: Usability & AffordabilityDrivers: Usability & Affordability
2008 Key Financial HighlightsFirst in Asia – Unlimited Access to WLM
• Strengthen Youth Proposition
– Unlimited Access to Windows Live Messenger (RRP: $5.35/mth)– Free Unlimited SMS/MMS– Double Airtime
Drivers: Usability & AffordabilityDrivers: Usability & Affordability
pfingo
phone + freedom + Internet + on the goWhat is pfingo?
End-to-end mobile services delivered through www.pfingo.com
A seamless experience on the Internet and the mobile handset for all messaging, communication and entertainment needs
A community of connected users that extend their Internet lifestyle on their mobile
Service delivery platform that automates orders, provisioning, billing and support functions over the Internet
Singapore Overseas
Signups Breakdown User Profile
Total pfingo users: 444,674 (as @ 02 August 09 )
Singapore users : 71,962 (16% of base)Non-Singapore users: 372,712(84% of base)
Singapore, 16%
Services & content are network and operator neutral
Easy-to-use, straightforward user experience
Value for money, transparent pricing
User-driven services and product innovation
Service stickiness not through contracts, but through converged services
Key USPs
dedicated ‘3’ series Singapore number
synchronized address book
send SMS
receive missed call notifications sent as SMS and emails to you
receive your voicemail in your email box
Two-way fax
can be used at any WiFi hotspot or access point
Unlimited talk time, one-flat price
Overseas numbers call you at local rates
Call IDD on your mobile with no local airtime charges
Features of pfingo
one number...for all devices, all locations and all occasions i.e home, office, mobile one number...for all devices, all locations and all occasions i.e home, office, mobile
Wifi Mobile
Mobile
Home phone
Home phoneDECTpfingoTALK number
+65 3105 1234
PC
Soft Client
one number… for all devices, all locations and all
occasions i.e home, office, mobile and MORE……. one number… for all devices, all locations and all
occasions i.e home, office, mobile and MORE…….
VoiceEmail2-wayFax
Missed call Notification (sms/email)
2-way SMS
pfingoTALK number+65 3105 1234
Wifi Mobile
Home phoneDECT
Laptop
My Global Number
pfingoTALK number+65 3105 1234
+1 212933 9648E.g.
US expat working in Singapore
Buys a local US number from pfingo
Friends in US pay local US
rates
He pays nothing for
receiving US calls
pfingoStore
Online store to facilitate purchases through Credit Cards Debit cardsDirect debit from Bank account
Purchases of pfingo/bounce & SMS Credits, subscriptions, devices
Redemption of CASH Topup cards
Bounce
What is Bounce?
Bounce is a new economical and easy to use Callback service, powered by pfingo
Maximises free incoming calls on pre-paid and post-paid plans
It is a pay-as-you-use service
It allows you to call overseas at and saved upto 85% on call charges
Bounce clients are available for downloads for these phones
iPhoneBlackberryAndroidJava phones
Bounce Clients
Thank you