riding for a cause concept
TRANSCRIPT
www.Riding4aCause.org
What is all this about?
• Three bikers• 20 days (25.9.10- 15.10.10)
• 4660km• Raising awareness about
male depression• Raising $1,000,000
through Social media.
Please, tell me more!
The Route:From Anaheim, CA (Disneyland) to
Orlando, FL (Disneyworld).
What’s so special about this route? Disneyland is often referred to as the happiest place on earth. Riding from Disneyland to Disneyworld is symbolic and represents our depression awareness campaign.
The Route. Cont
• 20 days - 15 cities. • Every city will hold a reception ceremony, hosted by the city hall, along
with the local chapter of Social Media Club• In 5 places, we’ll stop over for an extra day, to better connect with the
local community.• Last stop - Biketoberfest – an annual bikie gathering in
Daytona Beach, FL.
The Riders
Raz Chorev Robbie James Andrew Blanda
The Cause Male Depression is enabled by silence and
ignorance. Male Depression has a number of different symptoms than depression in women, and is very difficult to self-diagnose. The Riding4aCause team are riding motorcycles to proactively bring Male Depression out into the open, in effort to remove the veil of silence, and get men to
SPEAK UP!
Communication channels
Leading up to the event, and during our journey, we’ll use social media channels such as Twitter, YouTube, and blogs, to tell the tale and get the global community involved.
Aims and targets
• Raise US$1,000,000 to our nominated charities.
• Reach 10,000,000 people with our campaign
How to get involved?
• Come along for the ride!Bring your bike, and join for one or more legs of the journey
• Donate (through us) to our affiliated charities• If we’re riding through your town, organize a
welcoming party!• Tell us how you’d like to contribute...
Contact• Follow us on
• Subscribe to our channel
• Join our facebook cause
• Email – [email protected]• Visit our website – www.riding4acause.org