Data Driven TransitRideSmart Chicago

Carl Duffield Interaction Designer - Fuzzy Math

The Basics.

👤

Interaction Designer at Fuzzy Math.

Graduated from the HCI program in June.

Data nerd.

Fan of random facts.

Man of many talents.

The Idea.

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“ To leverage and build upon previous data visualization work, to create a holistic “dashboard” visualizing CTA train data (e.g. arrival times, recent crimes, delays, etc.) for riders.

The Data.

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City of Chicago Data Portal

Available Data

12 AM 3 AM 6 AM 9 AM 11:30 AM 2 PM 5 PM 8 PM 11 PM 12 AM 3 AM 6 AM 9 AM 11:30 AM 2 PM 5 PM 8 PM 11 PM 12 AM 3 AM 6 AM 9 AM 11:30 AM 2 PM 5 PM 8 PM 11 PM12 AM 3 AM 6 AM 9 AM 11:30 AM 2 PM 5 PM 8 PM 11 PM

12 AM 3 AM 6 AM 9 AM 11:30 AM 2 PM 5 PM 8 PM 11 PM 12 AM 3 AM 6 AM 9 AM 11:30 AM 2 PM 5 PM 8 PM 11 PM 12 AM 3 AM 6 AM 9 AM 11:30 AM 2 PM 5 PM 8 PM 11 PM12 AM 3 AM 6 AM 9 AM 11:30 AM 2 PM 5 PM 8 PM 11 PM

When does crime happen on the CTA?

Assault2% of all crimes on CTA trains

10% of all crimes on CTA trainsBattery

7% of all crimes on CTA trainsCriminal Damage

4% of all crimes on CTA trainsDeceptive Practice

7% of all crimes on CTA trainsNarcotics

13% of all crimes on CTA trainsRobbery

2% of all crimes on CTA trainsSex Offense

51% of all crimes on CTA trainsTheft

Taking a closer look at the top crimes on CTA trains and when they happen from 2001 through 2011

Source City Of Chicago Data Portal

Su M T W R F S

New Year’s Day

Cubs vs CardinalsMay 11, 2011

“Snowmageddon” StartsJanuary 31, 2011

Highest16 crimes reportedOctober 14, 2011

Bears Game (Away)August 22, 2011

Black FridayNovember 25, 2011

How often does crime happen on the ‘L’?Looking at how many crimes happen per day on CTA trains throughout 2011

Number of crimes per day

January through JuneAverage of four crimes perday on CTA trains

July through DecemberAverage of seven crimes perday on CTA trains

Breakdown of how often crimes are happening throughout the week

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Su M T W R F S Christmas Eve EveDecember 23, 2011

15+0 8

Source City Of Chicago Data Portal

Crimes on CTA trains

Previous Work

Crimes on CTA trains - 10 years

Previous Work

The CTA.

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CTA CONNECTIONS

TrainTracker

Bus Tracker

API

The delivery.

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“ To leverage and build upon previous data visualization work, to create a holistic “dashboard” visualizing CTA train data (e.g. arrival times, recent crimes, delays, etc.) for riders.

🕪The Process.

Ideation Survey Wires visuals

1 2 3 4

The Yes! Game

Needs.Wants. Nice to Haves.

Ideation1

Frequency Transfer? To Bus? Arrival Comments3-5 rides/week Yes No 2 1-2 Rides 3 I think station safety and crime information (especially late night L

rides) should be a higher priority. Luckily there's the "guardian angels" organization which has helped me feel safer in the past. But much more can be done. It would be nice to have a safe and clean subway system like Toronto, Canada or even Washington D.C. Our current L system could deter Chicago tourists, scarring their view of our beautiful city. Also, a dashboard update of train location and arrival times would be FANTASTIC.

10+ rides/week Yes Yes 3 3-5 Rides 2I think station safety and crime information (especially late night L rides) should be a higher priority. Luckily there's the "guardian angels" organization which has helped me feel safer in the past. But much more can be done. It would be nice to have a safe and clean subway system like Toronto, Canada or even Washington D.C. Our current L system could deter Chicago tourists, scarring their view of our beautiful city. Also, a dashboard update of train location and arrival times would be FANTASTIC.

3-5 rides/week No Yes 3 10+ Rides 8

I think station safety and crime information (especially late night L rides) should be a higher priority. Luckily there's the "guardian angels" organization which has helped me feel safer in the past. But much more can be done. It would be nice to have a safe and clean subway system like Toronto, Canada or even Washington D.C. Our current L system could deter Chicago tourists, scarring their view of our beautiful city. Also, a dashboard update of train location and arrival times would be FANTASTIC.

10+ rides/week Yes No 4

I think station safety and crime information (especially late night L rides) should be a higher priority. Luckily there's the "guardian angels" organization which has helped me feel safer in the past. But much more can be done. It would be nice to have a safe and clean subway system like Toronto, Canada or even Washington D.C. Our current L system could deter Chicago tourists, scarring their view of our beautiful city. Also, a dashboard update of train location and arrival times would be FANTASTIC.

10+ rides/week No No 3

I think station safety and crime information (especially late night L rides) should be a higher priority. Luckily there's the "guardian angels" organization which has helped me feel safer in the past. But much more can be done. It would be nice to have a safe and clean subway system like Toronto, Canada or even Washington D.C. Our current L system could deter Chicago tourists, scarring their view of our beautiful city. Also, a dashboard update of train location and arrival times would be FANTASTIC.

1-2 rides/week Yes No 3

I think station safety and crime information (especially late night L rides) should be a higher priority. Luckily there's the "guardian angels" organization which has helped me feel safer in the past. But much more can be done. It would be nice to have a safe and clean subway system like Toronto, Canada or even Washington D.C. Our current L system could deter Chicago tourists, scarring their view of our beautiful city. Also, a dashboard update of train location and arrival times would be FANTASTIC.10+ rides/week Yes Yes 3

I think station safety and crime information (especially late night L rides) should be a higher priority. Luckily there's the "guardian angels" organization which has helped me feel safer in the past. But much more can be done. It would be nice to have a safe and clean subway system like Toronto, Canada or even Washington D.C. Our current L system could deter Chicago tourists, scarring their view of our beautiful city. Also, a dashboard update of train location and arrival times would be FANTASTIC.

1-2 rides/week Yes No 310+ rides/week Yes No 2 Sounds exciting!1-2 rides/week No No 210+ rides/week Yes No 310+ rides/week Yes No 310+ rides/week No No 3

2.84615384615385# Passengers Train Location Friend Location Safety/Crime Food Nearby Weather Open Seats

3 2 2 4 1 2 4 Not at all = 13 4 2 3 1 3 2 Somewhat = 24 4 1 1 1 3 3 Important = 32 4 2 4 2 4 4 Very Important = 42 3 1 3 3 1 23 4 2 4 4 3 34 4 2 3 2 3 42 4 4 4 2 2 33 3 2 1 1 1 32 3 1 3 2 2 33 4 3 3 2 3 32 3 1 3 2 2 33 4 2 3 2 2 3

Modes of AccessModes of AccessModes of AccessModes of AccessMobile browser Mobile app On train display

Desktop web browser Mobile app On train display Web browser 4Mobile browser Mobile app On train display Mobile browser 7Mobile browser Mobile app Mobile App 13

Mobile app On train display 11Mobile browser Mobile app On train display

Desktop web browser Mobile browser Mobile app On train displayMobile app On train displayMobile app On train display

Desktop web browser Mobile browser Mobile app On train displayDesktop web browser Mobile app On train display

Mobile app On train displayMobile browser Mobile app On train display

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Potential Feature Ranking

# PassengersTrain LocationFriend LocationSafety/CrimeFood NearbyWeatherOpen Seats

Survey2

Wufoo

Analysis

Curve Ball

The Idea.

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The Idea.

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Wires3

Keep it simple.

Visuals4

Rinse.

Lather.

Repeat.

The Results.

📱

RideSmart Chicago

Simple.Helpful. Gestural.Personal.

Home ScreenSimple tap and go options for users. Riders can choose a station themselves, have the application find the nearest one, view their saved stations, or adjust their settings, all from the home screen.

Choose a LineSimply tap a line to see all the stations on that line. To change train lines, swipe from left to right to see the “Choose a line” screen again.

Choose a stationWhile choosing a station riders can see exactly where the trains are and which directions they are heading. Choosing a station is as simple as tapping the one they want. Update train locations by pulling and releasing the top bar.

Rotating the phone 90º quickly changes the route direction eliminating the need to scroll through the entire list of stations.

Choose a stationSwiping from right to left on a station brings up a contextual menu for riders. From the menu they can find friends on the train at that station, look for other transit options nearby (e.g. buses arriving or departing soon), save that station, or set an alarm when they arrive at that station.

Share with FriendsFrom the station contextual menu, selecting the first item allows riders to share their location on the train with friends, and also see where their friends are at on the train.

Riders can choose the car they are entering or on, and then on the next screen choose where in the car they are at. At the top riders can see which friend is in the train car, and where they are at.

Station InformationOnce riders choose a station, they can see the station name, when the train will arrive at that location, and recent crime information. Again, rotating the phone 90 degrees will change the direction for riders, or they can simply tap the icon next to the station information.

Riders by default will see crime data for that station for the last week. Swiping from left to right on the Crimes bar, changes the data view allowing riders to see a crime summary over the last month. Other data such as how often trains are delayed or on time at the station could also be visualized.

Chicago Tribune Greater Good

I’m not the only one.

📈 📱+ + =

data driven transit.📈 📱+ + =

@carljduffield

@Fuzzymath

Thank you!