RIDERS AND PUNKS

• SKATE• BMX• FMX

• 3 Extreme Sports – Exclusive super athletes

• 6 high traffic events – 1.000.000 visitorsParkpop / Zomercarnaval / Dunya Festival / Free Your Mind Festival / Mundial Festival / Wednesday Night Skate

• Media partners FunX & NFtv• Huge PR proposition

Jump over Rotterdam “Koopgoot” / Jump from building to building

SKATE – contest

BMX - show

FMX - show

Branding at camera hotspots:

Branding 2.0 style

Media / PR

• All helmets worn by riders will have Brand branding

• Obstacle on the course will have specially designed Brand livery

• Special incentive with brand product• “Will you win?” contest

• Win the product by filling in the form• Big product version will be used as collector for signed forms• Special extra leadgenerator

• Brand name/logo will be the focus point first in hierarchy with all designs

• Guerilla website with sign-in forms and extra footage for members

Media / PR

Partnerships

• NFtv reach 250.000 16 to 26 year olds600 items of 1 minute including bumpers

• FunXreach 500.000 listeners 15 to 34 year olds (radio) 300.000 unique visitors/month www.funx.fm (web)

• TV partnership TBC

Strengths and opportunities

• Atmosphere and vibe of freedom around the contest

• Specially designed ramp and obstacles to brand

• World champion DJ Irie on the turntables in the Gap

• Rollerblading icon and 2x World champion Sven Boekhorst

• FMX icon and only dutch FMX athlete to do backflips Norman Verbeek

• Being part of high traffic main events

• Register & Win opportunity

• Increasing social contacts and awareness with extreme sports athletes and bystanders

Media / PR

• Exclusive use of footage for promotional activities for sponsors

• Own media coverage: Cut video productions & house photographers

• Media Partnerships• NFtv

Reach 250.000 highschool/university students.Brand will receive bumpers with each aired program

• Radio partner FunX Reach 500.000 listeners 15-34 years, and300.000 unique visitors/month www.funx.fm

• TV partners (TBC)

• Photography will be available 2 weeks after each event

• Guerilla-style video will be available within 3 weeks after an event

• Branded promo-girls through PC-E

Your Brand

• Brand will be the centre of attention within the event• Brand - hospitality• Brand can be part of the obstacle course• Brand to feel taste and experience next to the contest• Brand branding on all communication• Brand to be the official Riders and Punks partner• Exclusive footage/photography exclusive for brand

Extra:• Sven Boekhorst and Norman Verbeek as ambassador of the brand

Sven Boekhorst and Norman Verbeek appearance in brand commercial• Sven Boekhorst and Norman Verbeek appearance in printed brand

media• Skate/FMX demo at brand events

2 world class athletes

Sven Boekhorst (world champion)

Norman Veerbeek

2008• Berlin You Messe 2nd place• Liverpool SLAMJAM 2nd place• European Championships,

Bulgaria 1st place best trick

2006• Pro Rad Sao Paulo, Brazil 4th

place vert • FISE Montpellier 3rd place vert • LG Birmingham 3rd place vert • LG Birmingham 3rd place street • LG Berlin 4th place vert • LG Berlin 2nd place street • LG Paris 4th place vert

2005• Asian X-Games Seoul 3rd place vert • Asian X-Games Seoul 2nd place street • LG Munchen 4th place street • NASS Bristol 1st place vert

2004• ASA World Championships 6th place street

2003• X-Games Los Angels 3rd place street • X-Games Los Angels 5th place vert • Global X-Games San Antonio 1st place street • Global X-Games San Antonio 4th place vert

World Champion in 1998 & 2000

X-games Gold Medal in 1999, 2000 & 2003

Sven Boekhorst

Sven Boekhorst

Sven Boekhorst

• 1st Dutch FMX rider to do a backflip• FMX Fever 2008 + 2009 Ahoy Rotterdam head judge

Norman Veerbeek

Norman Veerbeek

Norman Veerbeek