ricola mystery presentation
TRANSCRIPT
![Page 1: Ricola Mystery presentation](https://reader034.vdocuments.mx/reader034/viewer/2022052505/55694a02d8b42a2c788b52da/html5/thumbnails/1.jpg)
RICOLA
Carolina Ivarsson Sp.2012
![Page 2: Ricola Mystery presentation](https://reader034.vdocuments.mx/reader034/viewer/2022052505/55694a02d8b42a2c788b52da/html5/thumbnails/2.jpg)
RICOLA
![Page 3: Ricola Mystery presentation](https://reader034.vdocuments.mx/reader034/viewer/2022052505/55694a02d8b42a2c788b52da/html5/thumbnails/3.jpg)
RICOLA
Ten herbs makes Ricola’s magic mix Only a few people know how to make it
![Page 4: Ricola Mystery presentation](https://reader034.vdocuments.mx/reader034/viewer/2022052505/55694a02d8b42a2c788b52da/html5/thumbnails/4.jpg)
SECRET FORMULAS
Tracked back through centuries Variations of usage areas
![Page 5: Ricola Mystery presentation](https://reader034.vdocuments.mx/reader034/viewer/2022052505/55694a02d8b42a2c788b52da/html5/thumbnails/5.jpg)
WHY KEEP THESE FORMULAS A SECRET
?
![Page 6: Ricola Mystery presentation](https://reader034.vdocuments.mx/reader034/viewer/2022052505/55694a02d8b42a2c788b52da/html5/thumbnails/6.jpg)
TODAYS CATEGORIES
1. Secret for competitors 2. Fooling customers
![Page 7: Ricola Mystery presentation](https://reader034.vdocuments.mx/reader034/viewer/2022052505/55694a02d8b42a2c788b52da/html5/thumbnails/7.jpg)
IS IT MORE TO IT ?
![Page 8: Ricola Mystery presentation](https://reader034.vdocuments.mx/reader034/viewer/2022052505/55694a02d8b42a2c788b52da/html5/thumbnails/8.jpg)
PERCEPTION OF VALUE
Adding an extra layer by keeping it a secret For both competitors and customers
DOES IT WORK?
Yes, it does Perception: It must be important
![Page 9: Ricola Mystery presentation](https://reader034.vdocuments.mx/reader034/viewer/2022052505/55694a02d8b42a2c788b52da/html5/thumbnails/9.jpg)
BUT WHAT IS THEN THAT EXTRA LAYER
OF VALUE ?
![Page 10: Ricola Mystery presentation](https://reader034.vdocuments.mx/reader034/viewer/2022052505/55694a02d8b42a2c788b52da/html5/thumbnails/10.jpg)
IT IS THE MYSTERY
![Page 11: Ricola Mystery presentation](https://reader034.vdocuments.mx/reader034/viewer/2022052505/55694a02d8b42a2c788b52da/html5/thumbnails/11.jpg)
“I KNOW SOMETHING THAT YOU DON’T”
Triggers interest You are now getting curious But why?
![Page 12: Ricola Mystery presentation](https://reader034.vdocuments.mx/reader034/viewer/2022052505/55694a02d8b42a2c788b52da/html5/thumbnails/12.jpg)
A LIFE OF UNSOLVED MYSTERIES
Who are we? Is it real? What happened?
Is it possible?
![Page 13: Ricola Mystery presentation](https://reader034.vdocuments.mx/reader034/viewer/2022052505/55694a02d8b42a2c788b52da/html5/thumbnails/13.jpg)
WHAT HAPPENS WHEN THE MYSTERY
IS SOLVED ?
![Page 14: Ricola Mystery presentation](https://reader034.vdocuments.mx/reader034/viewer/2022052505/55694a02d8b42a2c788b52da/html5/thumbnails/14.jpg)
THE MYSTERY DIES
You loose interest Move on to find something new
I F A N S W E R N O T R E V E A L E D YO U K E E P S E A R C H I N G !
![Page 15: Ricola Mystery presentation](https://reader034.vdocuments.mx/reader034/viewer/2022052505/55694a02d8b42a2c788b52da/html5/thumbnails/15.jpg)
WHAT HAPPENS WHEN THE MYSTERY
IS SOLVED ?
THAT GOES FOR PRODUCTS ASWELL
![Page 16: Ricola Mystery presentation](https://reader034.vdocuments.mx/reader034/viewer/2022052505/55694a02d8b42a2c788b52da/html5/thumbnails/16.jpg)
WHAT HAPPENS WHEN THE MYSTERY
IS SOLVED ?
TRENDS and what it does
Transparency = possibilities for knowledge I can find what I want to know
New: Might drive customers away Mystery is gone
![Page 17: Ricola Mystery presentation](https://reader034.vdocuments.mx/reader034/viewer/2022052505/55694a02d8b42a2c788b52da/html5/thumbnails/17.jpg)
WHAT HAPPENS WHEN THE MYSTERY
IS SOLVED ?
Now: Finding flavours and brand personalities
![Page 18: Ricola Mystery presentation](https://reader034.vdocuments.mx/reader034/viewer/2022052505/55694a02d8b42a2c788b52da/html5/thumbnails/18.jpg)
WHAT HAPPENS WHEN THE MYSTERY
IS SOLVED ?
Insight: MYSTERIES OVERCOME
KNOWLEDGE AND INFORMATION
![Page 19: Ricola Mystery presentation](https://reader034.vdocuments.mx/reader034/viewer/2022052505/55694a02d8b42a2c788b52da/html5/thumbnails/19.jpg)
WHAT HAPPENS WHEN THE MYSTERY
IS SOLVED ?
Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world.”
- Albert Einstein
![Page 20: Ricola Mystery presentation](https://reader034.vdocuments.mx/reader034/viewer/2022052505/55694a02d8b42a2c788b52da/html5/thumbnails/20.jpg)
WHAT HAPPENS WHEN THE MYSTERY
IS SOLVED ?
MYSTERY OVER KNOWLEDGE
At First: Had a twitter, did not tweet, did not answer Still got over 6 million followers
![Page 21: Ricola Mystery presentation](https://reader034.vdocuments.mx/reader034/viewer/2022052505/55694a02d8b42a2c788b52da/html5/thumbnails/21.jpg)
RICOLA
Secret Perception Mystic Long-term interest
![Page 22: Ricola Mystery presentation](https://reader034.vdocuments.mx/reader034/viewer/2022052505/55694a02d8b42a2c788b52da/html5/thumbnails/22.jpg)
Thank you