Ricks Marketing Audit

March 19, 2014Brian J. Elizardi

APPROACH

Interviews Survey Respondents

12 101

How would you rate the current website overall?*

Parents Faculty & Staff

*Does not include RenWeb

KEY RESULTS

How often do parents interact with the website?*

Before Enrolling After Enrolling

*Does not include RenWeb

KEY RESULTS

18

35

53

70

Yes Somewhat Not at All

Faculty & Staff Parents

Does RenWeb meet your needs?

KEY RESULTS

Recommendations

RICKS EXPERIENCE

RICKS EXPERIENCE

RICKS EXPERIENCE

BLENDED APPROACH

External Internal

BLENDED APPROACH

Respondents who said they wanted to see features commonly found on RenWeb* integrated into

the Ricks Center website87%* Communicating with staff/faculty, event details, coordinating parent-teacher conferences

BLENDED APPROACH

Convenience Privacy

MEDIA CONSOLIDATION

?

MEDIA CONSOLIDATION

DU CONNECTION

“Extremely Important” or “Very Important”

How important is the association with the University of Denver?

Parents Faculty & Staff

DU CONNECTION

DU CONNECTION

AGILE

KEY TASKS

Parent organization announcements

Class-related announcements

Hot lunch ordering

Learn about DU connection

Locate contact info and biosRSVP for events

Learn about giftedness

Complete admissions application

Schedule appointments with teachers

Review documents (homework, outings, field trips)

Donate to Ricks

Room parent coordination

Monitor student progress, grades

Students daily schedule

Communicate with other parents

Class-specific calendars

Access class lists

Fill out permission slips

Access on iPad

Ricks pedagogy

Friday notes

Questions? Comments?

March 19, 2014Brian J. Elizardi