richard virenque festina brand ambassador · richard virenque festina brand ambassador the champion...

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www.festina.com Richard Virenque Festina Brand Ambassador The champion will be the face of the Festina "Chrono Bike" collection Festina announces the beginning of a collaboration with Richard Virenque, an event that marks a reunion of the athlete and the watch brand in the world of cycling. The athlete, a veteran of two wheels, will cooperate in latest campaign for a collection of Festina chronographs dedicated to cycling. Virenque, after retiring from his racing career has always been linked to the world of cycling, a universe in which he is still very present in his role as a television commentator. Festina has, for its part, a long tradition of participation in the world of cycling. This year, the brand is celebrating its twenty-first anniversary as the Official Timekeeper of the Tour de France. The choice of Richard Virenque is a way of strengthening the common interest in cycling. "I am delighted and excited to collaborate with Festina. Cycling is an important part of my life and Festina, for many years, has been a major player internationally. Our collaboration expresses and reinforces the passion for this wonderful sport. It also expresses a relationship that has always been characterized by a deep friendship”, said Richard Virenque.

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Page 1: Richard Virenque Festina Brand Ambassador · Richard Virenque Festina Brand Ambassador The champion will be the face of the Festina "Chrono Bike" collection Festina announces the

www.festina.com

Richard Virenque Festina Brand AmbassadorThe champion will be the face of the Festina "Chrono Bike" collection

Festina announces the beginning of a collaboration with Richard Virenque, an event that marks a reunion of the athlete and the watch brand in the world of cycling.

The athlete, a veteran of two wheels, will cooperate in latest campaign for a collection of Festina chronographs dedicated to cycling.

Virenque, after retiring from his racing career has always been linked to the world of cycling, a universe in which he is still very present in his role as a television commentator.

Festina has, for its part, a long tradition of participation in the world of cycling. This year, the brand is celebrating its twenty-first anniversary as the Official Timekeeper of the Tour de France.

The choice of Richard Virenque is a way of strengthening the common interest in cycling.

"I am delighted and excited to collaborate with Festina. Cycling is an important part of my life and Festina, for many years, has been a major player internationally. Our collaboration expresses and reinforces the passion for this wonderful sport. It also expresses a relationship that has always been characterized by a deep friendship”, said Richard Virenque.

Page 2: Richard Virenque Festina Brand Ambassador · Richard Virenque Festina Brand Ambassador The champion will be the face of the Festina "Chrono Bike" collection Festina announces the

www.festina.com

Page 3: Richard Virenque Festina Brand Ambassador · Richard Virenque Festina Brand Ambassador The champion will be the face of the Festina "Chrono Bike" collection Festina announces the

www.festina.com

2013 Chrono Bike Collection

• Key features:

- Men´s chronograph- Quartz movement- Stainless steel 316L case- Case diameter: 44,50 mm- Stainless steel 316L bracelet (F16658)- Stainless steel 316L bracelet covered with PU and silicone (F16659) - Mineral glass with 3 layers anti reflection- Luminescent hands and index- Stainless steel 316L / Super black IP bezel - 10 ATM

Festina GroupWith over 30 years of history, the Festina Group is today a prestigious international company specialised in the production and marketing of popularly priced watches, movements and precision parts.Currently, the Group manufactures five brands of watches for the general market (Calypso, Lotus, Festina, Jaguar and Candino) and two jewellery brands (Lotus Style and Lotus Silver), to meet the full range of consumer demand.The Group’s head office is located in Barcelona while our major production centres are in Switzerland and Spain. Today, the Group has eight subsidiaries (France, Germany, Italy, Benelux, Switzerland, Czech Republic and Poland, Chile and México), is present in over 90 countries on the five continents and sells over 5 million watches a year. The quality of the firm’s products, the excellent value for money and the special attention paid to post-sales service all contribute to making the Festina Group leader in many strategic markets.

• Key features:

- Men´s chronograph- Quartz movement- Stainless steel with Super Black IP coated case, back case, bracelet and bezel with hardness treatment- Steel bracelet with black silicone and PU (Additional strap included in the kit)- Case diameter: 44,50 mm- Sapphire glass with 3 layers anti reflection- Luminescent hands and index- 10 ATM

Chrono Bike2013 Black Limited Edition

F16660/1

F16658/1 F16659/3

For further information: PR Contact – FESTINA GROUP, Head Office: [email protected]