richard ellwood
TRANSCRIPT
MRS Kids & Youth
Children and Youth Research Guidelines
2015
2015
What are Market Research Society Guidelines?
Designed to help researchers interpret and apply the MRS Code of Conduct.
– Ensures self-regulation rather than imposed UK / EU law.
Provide researchers with best practice advice.
Qualitative research
What is covered in the Children and Youth Guidelines?
Quantitative research
Social media
Handling sensitive information and disclosure
Recruitment & Permission
Incentives
Pre-tasks
You mean you don’t want to read 35 pages of legalese?
The Guidelines are thorough….!! …. and designed to ensure all our activities comply with all laws and regulations….
• The MRS want to be accessible, engaging and more interactive…..
69% of all Internet content will be
video by 2017….
• Guidelines available as legal documents, one page summaries AND short videos could help new and experiencedresearchers.
Who helped out?
Barbie Clarke
(Family Kids & Youth)
Damien Flannagan
(Gusto)
Sarah Gale
(Ipsos)
Richard Ellwood
(Disney)
Six Infographics
5 Minute intro video….