Richard Dyer

Paradox 1:The star must be simultaneously ordinary and extraordinary for the consumer

BEYONCE

One Direction

Justin Bieber

Miley Cyrus

Lady Gaga

Adele

Paradox 2:The star must be simultaneously present and absent for the consumer

Zayn Malik

Chris BrownFrom being on stage to being in court for abusing his girlfriend at the time Rihanna

Demi Lovato From a model shot to private leaked photo of her kissing her boyfriend

Kourtney KardashianFrom posing in front of her store to giving birth