richard branson's leadership style
DESCRIPTION
At the core of Branson’s leadership style is his relentless focus on his employees. They are the blood of his business. He believes it’s all about finding the right people, inspiring them and drawing out their best. He advises, “Lavish praise and never openly criticize people.”TRANSCRIPT
Sir Richard Branson
Early Entrepreneur
Launched Student Magazine at 16
Opened his own record shop at 22
The Music
“It smacked of new and fresh, and at the time the word was slightly risqué, so thinking it would be an attention-grabber, we went with it.”
The Brand
“Lavish praise and never openly criticize people.”
The People
Listen
Bias to Action
Risk-Taker
Always protect the downside
Publicity Magnet
“It’s better to be on the front page than the back page”
Capitalist Philanthropy
“When extreme wealth winds up in the hands of a few people, it’s important that the individuals in that position do not compete for bigger and bigger boats, but tackle issues around the world.”
https://www.youtube.com/watch?v=-nj70CY-pAg
Celebrate Life
Legacy