rich snippets: beyond blue links
TRANSCRIPT
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Blind Five Year Old AJ Kohn, Owner
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Beyond Blue Links
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My name is AJ Kohn
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Blind Five Year Old | @ajkohn I run Blind Five Year Old
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Pennsylvania
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George Washington University
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Advertising
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Fundraising
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Blind Five Year Old | @ajkohn Old school direct marketing
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Internet
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Blind Five Year Old | @ajkohn 25% growth for three consecutive years
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SEO
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Segue
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Rich Snippets
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Blind Five Year Old | @ajkohn Not your ordinary result
Recipes
Videos
Events
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Blind Five Year Old | @ajkohn Rich Snippets launched May 12, 2009
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Blind Five Year Old | @ajkohn Schema.org launched June 2, 2011
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Blind Five Year Old | @ajkohn Click magnets
Eye tracking studies confirm that visual results are powerful
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Blind Five Year Old | @ajkohn http://bit.ly/duncanhinescasestudy
12% - 17% increase in traffic by implementing recipe snippets
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Blind Five Year Old | @ajkohn The stars my destination
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Google is tired
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Blind Five Year Old | @ajkohn Amazon review snippets disappear
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Blind Five Year Old | @ajkohn http://bit.ly/richsnippetsbookmarklet
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No markup. No dice.
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Blind Five Year Old | @ajkohn
I implemented schema and all I got was this lousy t-shirt.
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Hello?
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Blind Five Year Old | @ajkohn Breadcrumb snippet = more opportunities to click
More links to your site!
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Blind Five Year Old | @ajkohn Breadcrumb snippet uses data-vocabulary markup
Schema.org
Data-vocabulary
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Authorship
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One day you’re in
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Blind Five Year Old | @ajkohn Authorship result 2012
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And the next day you’re out
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Blind Five Year Old | @ajkohn Authorship result 2014
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Auf Wiedersehen!
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Video Snippets
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Blind Five Year Old | @ajkohn Panda 4.0 and Snippets Algorithm
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Rich Snippets Algorithm
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Blind Five Year Old | @ajkohn http://bit.ly/richsnippetsalgorithm
Authority and quality of the site
Relevance of the site to that query
Number of results with snippets
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Auf Wiedersehen!
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Blind Five Year Old | @ajkohn Use site: query to confirm snippets algorithm impact
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TL;DL
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Blind Five Year Old | @ajkohn
Structured data is required
Don’t take markup at face value
The snippets algorithm is serious