rich radka, internet of things at wsa-mobile global congress 2015
TRANSCRIPT
The Internet of Things: Solving real problems in the real world Rich Radka, Claro Partners – 01 February, 2015 – WSA Global Conference, Abu Dhabi
Claro delivers business innova9on and service design in the context of disrup9ve shi;s:
Access Services enabled through networks Smart data and personalised experiences AdapIve and informal enterprise Internet of Things
Ownership Services delivered by companies Big data and aggregated resources Hierarchical and structured organisaIons Internet of informaIon and people
Request our point of view papers on any of these shiPs at [email protected]
The landscape covers a broad definiIon of the IoT
Internet of Things M2M Intranet of Things Internet of Everything Ambient CompuIng Ubiquitous CompuIng Wearable CompuIng Web of Things
“Internet of Things”
“Trying to determine the market size of the Internet of Things is like trying to calculate the market for plas9cs, circa 1940. At that 9me, it was difficult to imagine that plas9cs could be in everything.” -‐ Michael Nelson Professor of CommunicaIon, Culture & Technology at Georgetown University
The IoT is an interac9on between the internet, things… and data
Internet
Things
Data
This could be a wearable device that accumulates your fitness stats in an online profile…
Or a system that tracks your herd’s milk producIon over Ime…
Or a complex cloud-‐based pla\orm that collects sensor energy and calculates a building’s energy efficiency…
The IoT is an interac9on between the internet, things… and data
In the future, we predict that connec9on will be a given
…and if everything is connected by default, the focus turns to creaIng services built on top of the connecIons:
“True IoT products should be mulIpurpose and networked” Florian Michahelles Auto-‐ID labs
“The product enables a bi-‐direc9onal conversa9on between manufacturer and consumer” -‐ Vlad Trifa EVRYTHNG
“If products are traceable all the 9me, then leasing makes more sense than ownership as a business model” -‐ Rob van Kranenburg Internet of Things Council
These interconnected objects will enable new services, business models and value exchange
Peers and other devices
Other service providers
Retailers
Brands
Brand provides services
Retailer provides services (camera
rented)
Other appropriate services
Connects with other users
Prints photos remotely
Sends photos to friends
Development roles have shiPed drasIcally from the the PC era
Hardware & Infrastructure
OperaIng System
Devices
Services
CORP
ORA
TIONS
TOP DOWN
Hardware & Infrastructure
OperaIng System
Devices
Services
CORP
ORA
TIONS
DEV
Hardware & Infrastructure
OperaIng System
Devices
Services
COLLABORATIVE
CORP
S.
DEV.
PC industry Mobile industry Internet of Things
The technology drivers across industries also changed
Hardware & Infrastructure
OperaIng System
Devices
Services
CORP
ORA
TIONS
Hardware & Infrastructure
OperaIng System
Devices
Services
CORP
ORA
TIONS
DEV
Hardware & Infrastructure
OperaIng System
Devices
Services
CORP
S.
DEV.
PC industry Mobile industry Internet of Things
TOP DOWN COLLABORATIVE
Performance Efficiency Flexibility
The connec9vity needs and expectaIons of people are evolving
Hardware & Infrastructure
OperaIng System
Devices
Services
CORP
ORA
TIONS
TOP DOWN
Hardware & Infrastructure
OperaIng System
Devices
Services
CORP
ORA
TIONS
DEV
Hardware & Infrastructure
OperaIng System
Devices
Services
COLLABORATIVE
CORP
S.
DEV.
PC industry Mobile industry Internet of Things
Performance Efficiency Flexibility
Get online Access anywhere, any9me Integra9on
Services should provide real human value
“IoT is not a technology or cost issue; it’s a use-‐case issue” Vlad Trifa EVRYTHNG
“There is an opportunity to build apps on top of the IoT to meet real needs” Rob van Kranenburg IoT Council
How to develop an Internet of Things service?
There is a wide variety of disciplines that IoT creators have to manage when creaIng a concept…
Encourage physical activity: tracking, social interaction and
gamification
Smart phone app and internet service set activity goals get feedback on progress
Data centre that runs website and app (e.g. Amazon)
Bluetooth to phone Mobile data/Wifi to internet
Prototype ARM Mbed devkit Flash memory Microcontroller GPS+movement sensors LEDS+vibration
Prototype 3D printed PU TPU rubber ABS harness
Produce and ship from Foxconn
Nike stores Electronics retailers
App stores Nike+ website
Free app Rev. share from 3rd party apps
Device $149
Key insights for addressing real opportuni9es in the IOT
1. The “Internet of Things” – as an area of new opportuniIes and potenIal – is nascent and needs to be nurtured
2. The IoT is complex because it bridges both the physical and digital worlds
2. The IoT cannot be built by one enIty alone and involves many players from varied disciplines
4. A significant part of the IoT will evolve in a fragmented way and from the boTom-‐up
5. The real value of the IoT will not come from the technology itself, but the services built on top of it and enabled by it
Thanks! Rich Radka Claro Partners [email protected] +34 629 731 868