The most powerful tool for posting, tracking and engaging users on Snapchat.

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With a successful first year of the Rhythm and Vines

Snapchat Story already under the belt, the challenge

for Mish Guru was to continue to build on the existing

follower base, amplify the festival experience for those

attending, and create a sense of missing out for those

who weren’t.

THE CHALLENGE

SNAPCODE DESIGN

The beginning of any good Snapchat

campaign is a well designed and distinctive

Snapcode. Utilising existing brand assets,

the Mish design team were able to push the

boundaries of the Snapcode technical

specifications to create a unique focal point

for the campaign.

ACCOUNT LAUNCH

ACCOUNT LAUNCH

CHANNEL SELECTION

Cross-promotion on other social media platforms is

also integral to a successful launch strategy. We

engaged existing Rhythm & Vines social audiences

through organic and paid media to establish presence

and further grow the follower base.

ACCOUNT LAUNCHINFLUENCER SELECTION

Through our network of Snapchat™ influencers

and prior experience with this approach, we

advised on selection, content, and overall

strategy. Because of our well-established

relationships with other Snapchat users and

brands, we were also able to leverage such

partnerships in order to maximise credibility.

ACCOUNT LAUNCHEVENT POSTERS To gain even more awareness of the

account at the festival, we also placed

large Snapcodes at several key

locations. Not only did this increase

awareness, it decreased barriers to

adding the account by offering a

simple scan-to-add mechanic.

LIVE EVENT COVERAGE

CONTENT CAPTURE The Mish team were on the ground at Rhythm & Vines,

creating compelling festival content from all angles and

all areas. Our relationships with festival promoters and

extensive knowledge of Snapchat storytelling meant we

could ensure total coverage of the festival, including

behind-the-scenes and VIP areas.

LIVE EVENT COVERAGE

24/7 TECH SUPPORT

As well as a crew of Account Managers and

Snapchat filmmakers, our Software Developers

were on hand to provide agile solutions and

support whenever needed. This meant we

could deliver analytics directly to the R&V

media team, and easily accommodate any

changes required by the organisers.

LIVE EVENT COVERAGE

ACCOUNT MODERATION

• Live story moderation and re-posting

• Selection and fulfilment of prizes

• Cross promotion of sponsor content

• Extensive knowledge of responsible content practices on social media

RESULTS

5 DAYS:

1,300,00+ IMPRESSIONS

4500+ SNAPS RECEIVED

7000+ FOLLOWERS

75% ENGAGEMENT

CLIENT SATISFACTION"To have an experienced team manage a whole section

of our social media was perfect. With Mish Guru we

gave our festival goers full control over our Snapchat™

account. It meant we were getting real and organic

coverage through the eyes of our whole demographic.

Super easy and organised team to deal with who get

the job done. I would definitely have the crew on board

again."

Benjamin Carey

- Digital and Social Media Editor, Rhythm Group

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