RhetoricThe art of Communication

What is Rhetoric?Rhetoric is the art of using language to communicate effectively

rhetoric is an ancient art, dating back to Classical Greece and has been taught for thousands of years

Although rhetoric has historically been seen primarily as a way of persuading people, modern rhetoric includes Effective writing and speaking of all kinds

Rhetorical TriangleIn order to effectively use rhetoric in our writing and speaking, we must assess our rhetorical situation and analyze the best way to communicate

This is the “rhetorical Triangle” because it balances the three important components necessary for effective writing/speaking

When we look at writing, advertisements, News Stories etc, we will be using this triangle to assess the effectiveness of what we are looking at

Who created it? Who is the intended audience? is the message convincing?

OFten the triangle also considers how the larger context affects all three of these components

three methods of persuasion

Ethos

Pathos

logos

Most effective writing, debating, advertising etc, relies on more than one appeal

EthosA method of persuasion in which you use the reputation or character of a person or thing to make a point

Ethos Appeals rely on the credibility or trust an audience has for a specific person/brand etc

language is appropriate and tailored to the audience

appeals to questions of right/wrong

an ethos appeal

Pathos

A method of persuasion that relies on an emotional connection

emotionally loaded language/imagery

figurative language is common

Appeals to specific emotions: humor, sadness, fear, guilt, etc

two kinds of pathos appeals

Logos

A Method of Persuasion that uses logic and reasoning to convince the audience

relies on definitions, analogies, data, stats

structure and layout builds a convincing proof

citations from experts

a logos appeal

Check for understanding

What is rhetoric?

What are three appeals?

What are the three components of the rhetorical triangle? Why is this shown in this shape?

Check for understanding

Explain an ethos appeal

Explain a pathos appeal

Explain a logos appeal

Which appeal is being used?

Which appeal is being used?

Which appeal is being used?

IDentify the appealHaven’t I always been trustworthY?

Puppy dog eyes

Studies show that teens who are increasingly given more freedom and responsibility have fewer instances of arrest during college.

If you let me have a later curfew, I’ll do more chores

Don’t I always fill up the car when I’m out?