rhetoric plato: rhetoric is "the art of winning the soul by discourse."
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Rhetoric Plato: Rhetoric is "the art of winning the soul by discourse."
Aristotle: Rhetoric is "the faculty of discovering in any particular case all of the availablemeans of persuasion.
Rhetoric Francis Bacon: Rhetoric is the application of reason to imagination "for the better moving of the will."
Rhetoric The study or art of using language persuasively and effectively.
Applying RhetoricA child asks his parents why he has to go to bed.
AristotleLogos: Because youre growing. You need your rest. You had a long day today. You want to be ready for Disneyland tomorrow.
AristotlePathos: Because the boogey man and the monster that lives in your closet will get you and because Santa wont bring you any toys.
AristotleEthos: Because, as you know, I love you and want the best for you, and I said so.
AristotleEthos: The writers/speakers character or imageLogos: Logical ArgumentsPathos: The emotions of the audience
Appeals present in arguments:Follow along on your handouts
Ethosso lets pretind that I am givin this presentation on rhetoric to yall and my slide luks like thisdo you beleive me! Why should you right? LOLhaha.R U taking me serioulsy yet?As a teecher, do you beleive what i am saying?
Writer must keep Purpose in mind:support a causepromote a changerefute a theorystimulate interestwin agreementarouse sympathyprovoke anger.
Writer must keep AUDIENCE in mind:Who exactly is the audience?What do they know?What do they believe?What do they expect?How will my audience disagree with me?
Writer must keep AUDIENCE in mind:What will they want me to address or answer?How can Ior should Iuse jargon?Should I use language that is formal, factual, and objective; or familiar, anecdotal, and personal?
Ways to persuade:Rhetorical Tropes and Schemes
Ways to persuadeAntithesisAphorismApostropheChiasmusClicheHyperboleIronyMetaphorMetonym
OnomatopoeiaParadoxParallelism ParalipsisPersonificationRhetorical QuestionSynaesthesiaSynecdoche
Ways to persuadeAllusionAnaphoraPolysyndetonAsyndeton
Logical fallaciesad hominem fallacy: Attacking a persons character
Logical fallaciesad populum fallacy: to the crowd, a misconception that a widespread occurrence of something is assumed
Logical fallaciescircular reasoning: trying to prove one idea with another idea that is too similar to the first idea; such logical ways moves backwards in its attempt to move forward
Logical fallacieseither/or reasoning: the tendency to see an issue as having only two sides
Logical fallacieshasty generalization: drawing a general and premature conclusion on the basis of only one or two cases
Logical fallaciesnon sequitur: it does not follow, an inference or conclusion that does not follow from established