rhetoric plato: rhetoric is "the art of winning the soul by discourse."

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  • Rhetoric Plato: Rhetoric is "the art of winning the soul by discourse."

  • Rhetoric

    Aristotle: Rhetoric is "the faculty of discovering in any particular case all of the availablemeans of persuasion.

  • Rhetoric Francis Bacon: Rhetoric is the application of reason to imagination "for the better moving of the will."

  • Rhetoric The study or art of using language persuasively and effectively.

  • Applying RhetoricA child asks his parents why he has to go to bed.

  • AristotleLogos: Because youre growing. You need your rest. You had a long day today. You want to be ready for Disneyland tomorrow.

  • AristotlePathos: Because the boogey man and the monster that lives in your closet will get you and because Santa wont bring you any toys.

  • AristotleEthos: Because, as you know, I love you and want the best for you, and I said so.

  • AristotleEthos: The writers/speakers character or imageLogos: Logical ArgumentsPathos: The emotions of the audience

  • Appeals present in arguments:Follow along on your handouts

  • Ethosso lets pretind that I am givin this presentation on rhetoric to yall and my slide luks like thisdo you beleive me! Why should you right? LOLhaha.R U taking me serioulsy yet?As a teecher, do you beleive what i am saying?

  • Writer must keep Purpose in mind:support a causepromote a changerefute a theorystimulate interestwin agreementarouse sympathyprovoke anger.

  • Writer must keep AUDIENCE in mind:Who exactly is the audience?What do they know?What do they believe?What do they expect?How will my audience disagree with me?

  • Writer must keep AUDIENCE in mind:What will they want me to address or answer?How can Ior should Iuse jargon?Should I use language that is formal, factual, and objective; or familiar, anecdotal, and personal?

  • Ways to persuade:Rhetorical Tropes and Schemes

  • Ways to persuadeAntithesisAphorismApostropheChiasmusClicheHyperboleIronyMetaphorMetonym

    OnomatopoeiaParadoxParallelism ParalipsisPersonificationRhetorical QuestionSynaesthesiaSynecdoche

  • Ways to persuadeAllusionAnaphoraPolysyndetonAsyndeton

    Epistrophe RepetitionAlliterationConsonance

  • Logical fallaciesad hominem fallacy: Attacking a persons character

  • Logical fallaciesad populum fallacy: to the crowd, a misconception that a widespread occurrence of something is assumed

  • Logical fallaciescircular reasoning: trying to prove one idea with another idea that is too similar to the first idea; such logical ways moves backwards in its attempt to move forward

  • Logical fallacieseither/or reasoning: the tendency to see an issue as having only two sides

  • Logical fallacieshasty generalization: drawing a general and premature conclusion on the basis of only one or two cases

  • Logical fallaciesnon sequitur: it does not follow, an inference or conclusion that does not follow from established


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