An Introduction to RhetoricLC-chapter one

What is rhetoric?

What is YOUR definition?

https://www.youtube.com/watch?v=mIESu4yXco4

You have probably been using rhetoric your whole life

● Persuade friends to see a movie you want to see

● Persuade parents you should not be grounded

● Persuade a sibling to do your chore● Persuade teachers to have extra time on an

assignment

The Rhetorical Situation

RHETORIC IS ALWAYS SITUATIONAL● occasion, context, purpose

July 4, 1939 background

https://www.youtube.com/watch?v=Jl8R_9pCaDELou Gehrig Farewell Speech p.2

https://www.youtube.com/watch?v=pYyUWn224AE

The Rhetorical Triangle(ethos)

(logos)(pathos)

Rhetorical triangle-Disney

http://tinyurl.com/ot3quhw

p.4 (Homework)

Construct and analyze a rhetorical situation for writing a review of a movie, video game, or concert. Be very specific in your analysis. What is your subject? What is your purpose? Who is your audience? What is your relationship to the audience? Respond in paragraph form.

SOAPS p.5 Einstein Letter

● Subject● Occasion● Audience● Purpose● Speaker

Bush 9/11 Speechhttps://www.youtube.com/watch?v=XbqCquDl4k4Fill out the SOAPS handout for 9/11 speech

Rhetorical appeals

ETHOS-speakers use this appeal to demonstrate that they are credible and trustworthyKing George VI The King’s Speechhttps://www.youtube.com/watch?v=opkMyKGx7TQ

Rhetorical appeals

LOGOS- speakers appeal to logos (reason) by offering clear, rational ideas● counterargument● concession/refutation

Alice Waters’ Slow Food Nation p.11

p.12 At your table, read King Coal: Reigning in China and discuss how he appeals to logos. Make notes to share.

Rhetorical appeals

PATHOS-an appeal to emotions, values, desires, and hopes, on the one hand, or fears and prejudices on the other● propagandistic● polemical● connotationsNixon’s The Checker’s Speechhttps://www.youtube.com/watch?v=XhQD2UFCIbY

Images and Pathos

Humor and Pathos

p.16 Crackberry Congress● criticism as a letter● lighthearted, not Mrs. Manners● How is the humorous approach effective?

The rest of the letterhttp://www.washingtonpost.com/wp-dyn/content/article/2010/12/28/AR2010122804002.html

General Eisenhower and pathos

p.17 At your table, read the Order of the Day to the military troops before the 1944 D-Day invasion of Normandy. Discuss how General Eisenhower appeals to pathos. Make notes to share.

Combining Ethos, Logos, and Pathos

Toni Morrison Letter to Senator Obama p.18● audience● ethos● logos● pathosIn groups, you will be assigned a situation to analyze ethos, logos, and pathos. p.20

Rhetorical Analysis of Visual Texts

p.22 World Wildlife Fund (WWF) ad

Determining Effective and Ineffective Rhetoric

● from Pride and Prejudice (Jane Austen) p.24https://www.youtube.com/watch?v=QViswCqvpys● PETA ad p.25● Washington Post Op-Ed p.26

At your table, read AP student’s Applebaum argument(p.28). How does she develop her position? Why do you agree or disagree with her? How might she improve her essay?

Political cartoons

Writing about a Political Cartoon (packet from LC 1st edition)● Political Cartoon Analysis (handout and

cartoon) ● Twinkie cartoon

One more analysis

p. 29 Federal Highway Administration adIndividually, analyze the rhetorical situation and appeals used in the ad, and determine whether you think this advertisement is effective or ineffective. Write in paragraph form.

Culminating Activity

Let’s put it all together: p.30 Discussa. the purpose of each text and how the interaction among speaker,

audience, and subject affects the text

b. how each text appeals to ethos, pathos, and logos

c. how each text is achieving its purpose

100 words minimum for each of the four texts (⅓ page)