RGV SOCIAL MEDIA SURVEY_______________________________Trends in Rio Grande Valley Social Media

RGV SOCIAL MEDIA SURVEY_______________________________Rio Grande Valley

1.2 million people474,000 Facebook users

RGV SOCIAL MEDIA SURVEY_______________________________Northeastern Tamaulipas

1.3 million people462,000 Facebook users

RGV SOCIAL MEDIA SURVEY_______________________________The Rio Grande Valley is social

RGV SOCIAL MEDIA SURVEY_______________________________Competitive Media Market

RGV SOCIAL MEDIA SURVEY_______________________________TV Stations on Facebook

9-Ja

n

14-Ja

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19-Ja

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24-Ja

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29-Ja

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Feb8-

Feb

13-F

eb

18-F

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28-F

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Mar

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Jun7-

Jun

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5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

KGBT

KRGV

KNVO

XHAB

KVEO

KTLM

XRIO

RGV SOCIAL MEDIA SURVEY_______________________________TV Stations on Twitter

9-Ja

n

14-Ja

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19-Ja

n

24-Ja

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29-Ja

n3-

Feb8-

Feb

13-F

eb

18-F

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23-F

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28-F

eb4-

Mar

9-M

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14-M

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19-M

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24-M

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29-M

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3-Apr

8-Apr

13-A

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18-A

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23-A

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28-A

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3-M

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8-M

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18-M

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23-M

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28-M

ay2-

Jun7-

Jun

12-Ju

n

17-Ju

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2,000

4,000

6,000

8,000

10,000

12,000

KGBT

KRGV

KNVO

XHAB

XRIO

KVEO

KTLM

RGV SOCIAL MEDIA SURVEY_______________________________Newspapers On Facebook

9-Ja

n

15-Ja

n

21-Ja

n

27-Ja

n2-

Feb

8-Fe

b

14-F

eb

20-F

eb

26-F

eb3-

Mar

9-M

ar

15-M

ar

21-M

ar

27-M

ar

2-Apr

8-Apr

14-A

pr

20-A

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26-A

pr

2-M

ay

8-M

ay

14-M

ay

20-M

ay

26-M

ay1-

Jun

7-Ju

n

13-Ju

n0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

McAllen Monitor

RGV Sports

El Manana

Brownsville Herald

Festiva

Valley Morning Star

San Benito News

RGV SOCIAL MEDIA SURVEY_______________________________Newspapers on Twitter

9-Ja

n

15-Ja

n

21-Ja

n

27-Ja

n2-

Feb

8-Fe

b

14-F

eb

20-F

eb

26-F

eb3-

Mar

9-M

ar

15-M

ar

21-M

ar

27-M

ar

2-Apr

8-Apr

14-A

pr

20-A

pr

26-A

pr

2-M

ay

8-M

ay

14-M

ay

20-M

ay

26-M

ay1-

Jun

7-Ju

n

13-Ju

n0

1,000

2,000

3,000

4,000

5,000

6,000

McAllen Monitor

El Manana

Brownsville Herald

RGV Sports

Valley Morning Star

Festiva

San Benito News

RGV SOCIAL MEDIA SURVEY_______________________________Radio Stations on Facebook

9-Ja

n

15-Ja

n

21-Ja

n

27-Ja

n2-

Feb

8-Fe

b

14-F

eb

20-F

eb

26-F

eb3-

Mar

9-M

ar

15-M

ar

21-M

ar

27-M

ar

2-Apr

8-Apr

14-A

pr

20-A

pr

26-A

pr

2-M

ay

8-M

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14-M

ay

20-M

ay

26-M

ay1-

Jun

7-Ju

n

13-Ju

n0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

WILD 104 FM

DIGITAL 101.5 FM

LA LEY 102.5 FM

Mix 107.9 FM

KTEX FM

EXITOS 91.3 FM

KGBT 98.5 FM

KISS 106.3 FM

KURV 710 AM

RGV SOCIAL MEDIA SURVEY_______________________________Radio Stations on Twitter

9-Ja

n

15-Ja

n

21-Ja

n

27-Ja

n2-

Feb

8-Fe

b

14-F

eb

20-F

eb

26-F

eb3-

Mar

9-M

ar

15-M

ar

21-M

ar

27-M

ar

2-Apr

8-Apr

14-A

pr

20-A

pr

26-A

pr

2-M

ay

8-M

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14-M

ay

20-M

ay

26-M

ay1-

Jun

7-Ju

n

13-Ju

n0

1,000

2,000

3,000

4,000

5,000

6,000

EXITOS 91.3 FM

DIGITAL 101.5 FM

KISS 106.3 FM

WILD 104 FM

LA LEY 102.5 FM

KTEX FM

Mix 107.9 FM

KURV 710 AM

KGBT 98.5 FM

RGV SOCIAL MEDIA SURVEY_______________________________Top 10 Facebook

9-Ja

n

15-Ja

n

21-Ja

n

27-Ja

n2-

Feb

8-Fe

b

14-F

eb

20-F

eb

26-F

eb3-

Mar

9-M

ar

15-M

ar

21-M

ar

27-M

ar

2-Apr

8-Apr

14-A

pr

20-A

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26-A

pr

2-M

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8-M

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14-M

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20-M

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26-M

ay1-

Jun

7-Ju

n

13-Ju

n0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

WILD 104 FM

KGBT

DIGITAL 101.5 FM

LA LEY 102.5 FM

KRGV

KNVO

XHAB

McAllen Monitor

RGV Sports

RGV SOCIAL MEDIA SURVEY_______________________________Top 10 Twitter

9-Ja

n

15-Ja

n

21-Ja

n

27-Ja

n2-

Feb

8-Fe

b

14-F

eb

20-F

eb

26-F

eb3-

Mar

9-M

ar

15-M

ar

21-M

ar

27-M

ar

2-Apr

8-Apr

14-A

pr

20-A

pr

26-A

pr

2-M

ay

8-M

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14-M

ay

20-M

ay

26-M

ay1-

Jun

7-Ju

n

13-Ju

n0

2,000

4,000

6,000

8,000

10,000

12,000

KGBT

KRGV

McAllen Monitor

EXITOS 91.3 FM

El Manana

Brownsville Herald

KNVO

RGV Sports

XHAB

Valley Morning Star

RGV SOCIAL MEDIA SURVEY_______________________________Texas Media on Facebook

WFAA KENS KHOU El Paso Times KIII Dallas Morning News

SA Express News

Houston Chronicle

Corpus Christi Caller Times

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

50,000

RGV SOCIAL MEDIA SURVEY_______________________________Texas Media on Twitter

Dallas Morning News

Houston Chronicle

WFAA KHOU SA Express News

El Paso Times KENS Corpus Christi Caller Times

KIII0

10,000

20,000

30,000

40,000

50,000

60,000

RGV SOCIAL MEDIA SURVEY_______________________________Major American Cities on Facebook

KTLA Los Angeles WABC New York WUSA Washington DC WGN Chicago WLTV Miami0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

50,000

RGV SOCIAL MEDIA SURVEY_______________________________Major American Cities on Twitter

KTLA Los Angeles WUSA Washington DC WABC New York WGN Chicago WLTV Miami0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

RGV SOCIAL MEDIA SURVEY_______________________________Integrating Social Media

RGV SOCIAL MEDIA SURVEY_______________________________What’s Next?