RGA - About Us - 2010

Download RGA - About Us - 2010

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Information about our company, "rosa gmez-acebo (consultores de comunicacin)", our methodology, services, etc.


<ul><li> 1. About us</li></ul> <p> 2. agenda </p> <ul><li><ul><li>history </li></ul></li></ul> <ul><li><ul><li>methodology |how we see our work </li></ul></li></ul> <ul><li><ul><li>strengths|what makes us different </li></ul></li></ul> <ul><li><ul><li>networking|scope of our action </li></ul></li></ul> <ul><li><ul><li>references |customers </li></ul></li></ul> <ul><li><ul><li>our team|rosa gmez-acebo </li></ul></li></ul> <ul><li><ul><li>our team|communication consultants </li></ul></li></ul> <p> 3. History </p> <ul><li>born in 2003 as an media relations agency </li></ul> <ul><li>in2008starts amarketing division </li></ul> <ul><li>in2008starts an e-Communication division </li></ul> <ul><li>in2008the alliance with Waggener Edstrom reinforces its global profile </li></ul> <ul><li>in2010reinforces that network with new alliances:M3G y Omniconsul </li></ul> <ul><li>in2010it is consolidated as a 360 communication consultancy: </li></ul> <ul><li><ul><li>from the strategy, </li></ul></li></ul> <ul><li><ul><li>with a comprehensive view and </li></ul></li></ul> <ul><li><ul><li>supporting different areas. </li></ul></li></ul> <p> 4. methodology|the way we see our work Communication is an strategic tool for the organizationsCustomer request Context Communication structure Positioning Media environment Internal environment Media agenda Risks and opportunities Strategic priorities Communication goals Audiences mapMessages and speech Spokesman training Communication actions Optimal implementation phases Results analysisImprovement areas detection 5. strengths|which is our differential </p> <ul><li>Breathe global, speak local: glocal. </li></ul> <ul><li>Our international alliances enable us to stay in the cradle of trend and new communication. </li></ul> <ul><li>Our local origin brings us the experience and sensibility to know how to adapt them to our markets. </li></ul> <ul><li>Your case is different. We personalize our work </li></ul> <ul><li>We were born as aboutiqueand thats where our costumer relationship relies </li></ul> <p> 6. </p> <ul><li>We are innovation.We are always asking whats next?</li></ul> <ul><li>We are interested in whats coming, but we dontprovoke breakdown with the past. We believe in the sort of continuity and progress that work. </li></ul> <ul><li>We build bridges. We are committed to arrive. </li></ul> <ul><li>This is not about making noise but to leverage the company strategy from the communication, reach the people I need to talk to and make changes. </li></ul> <ul><li>we are communication, we are listening. </li></ul> <p>strengths|which is our differential 7. action|scope of RGA </p> <ul><li>We are developing a 360-degree communication from strategy to action </li></ul> <ul><li>Our costumer chooses at which point do we help </li></ul> <ul><li>Should we help in a comprehensive way orby specific areas? </li></ul> <ul><li>Which areas? </li></ul> <ul><li><ul><li>communication audit </li></ul></li></ul> <ul><li><ul><li>media relationship ( off lineandonline ) </li></ul></li></ul> <ul><li><ul><li>Internal communication and/or with partners </li></ul></li></ul> <ul><li><ul><li>public affairs andlobbying </li></ul></li></ul> <ul><li><ul><li>marketing,off lineand digital </li></ul></li></ul> <p> 8. action|scope of RGA </p> <ul><li>Audits </li></ul> <ul><li>costumer analysis </li></ul> <ul><li>environment </li></ul> <ul><li>industry </li></ul> <ul><li>competition </li></ul> <ul><li>Internal environment </li></ul> <ul><li>audiences map </li></ul> <ul><li>real positioning </li></ul> <ul><li>ideal positioning </li></ul> <ul><li>() </li></ul> <p>media relationship planning media kit clipping report press conferences interviews, tribunes, press releases pressjouneys positioning papers events with journalists audiovisual tools social networks2.0 spokesman traininginternal communication planning leaders detection content internal spokesman trainingTraditional and digital dynamization tools Work environment analysischange management () public relations andlobbying planning message adaptation to the political discourse Support aboutitineraries decision makers map influencers map dialogue dark zones detection contacts management () Evaluation and improvement points Onlinereputation/ community Marketing events CRM brand marcom mobile marketing online marketing trade &amp; comarketing () 9. networking |international alliance </p> <ul><li>networking brands </li></ul> <ul><li>London </li></ul> <ul><li>Paris </li></ul> <ul><li>Brussels </li></ul> <ul><li>Mnich </li></ul> <ul><li>Johannesburgo </li></ul> <ul><li>Austin </li></ul> <ul><li>Boston </li></ul> <ul><li>New York </li></ul> <ul><li>Portland </li></ul> <ul><li>San Francisco </li></ul> <ul><li>Seattle </li></ul> <ul><li>Washington, DC </li></ul> <ul><li><ul><li>Beijing </li></ul></li></ul> <ul><li>Hong Kong </li></ul> <ul><li>Shanghai </li></ul> <ul><li>Singapur </li></ul> <p>Global alliance partners 10. references|costumers </p> <ul><li>IT </li></ul> <p>Institutional Other industries 11. </p> <ul><li>I hold a Degree in Computing from the University of Saint Louis (EE.UU.) and Master in Business Administration and Communication Management from the Instituto de Empresa (IE) school of Business. I started my career at Bertelsmann Editorial Group in Spain. Five years later I was named as Project Manager in a PR agency. This was the previous step to start my own project. This is the wayrosa gmez-acebo (consultores de comunicacin) was born in 2003. </li></ul> <ul><li>I wanted to start a robust project, one able to act as a real strategic support for our customers in the communication area, and strengthened in its global projection with partners that share the same work philosophy: the boutique, a careful work not measured in terms of client-supplier relationship but a partnership.</li></ul> <ul><li>So, in 2008 we joined the strategic partner network of Wagenner Edstrom, a global company. Later, our experience shows this collaboration formula is a key on the development of those companies that want to work actively on the change and not only managing it. Working in international networks allows us to know and experiment the new trends in communication in different markets and share our vision and experience of the spanish market with that one which comes from working directly with international teams. The result is, aside a broader vision, a more accurate diagnostic and proposals more fitted to the customers needs, based on their specific characteristics, demands and the context they live.. </li></ul> <ul><li>Over time, other coworkers joined my personal aspiration and from thatrosa gmez-acebowe jumped intorosa gmez-acebo (consultores de comunicacin).In the team Ive being creating during these years are kept the keys of what we, as a consultancy, offer to the organizations which want to go forward hand in hand with us in the adventure of communication. </li></ul> <p>team|rosa gmez-acebo 12. our team 13. Thank you </p>