rfp distributedfeb, 2013 vendor responsesmar, 2013 vendor presentationsmay, 2013 vendor...
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Advancement & University Relations
Website Redesign UpdateMarch 4, 2014
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UHD Website RedesignRFP Distributed Feb, 2013Vendor responses Mar, 2013Vendor presentations May, 2013Vendor selected June, 2013Contract finalized Oct, 2013Project initiated Nov, 2013Stakeholder survey Nov, 2013
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Stakeholder Survey• Surveys emailed to faculty/staff and
to students in Nov• Survey closed November 20• Student responses: 198• Faculty staff responses: 174 Total Responses: 372
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User Snapshot: Visit Frequency
Multiple times per day
A few times per week
Once per day
Once per week
0% 10% 20% 30% 40% 50% 60% 70% 80%
Students Faculty/Staff
Q: Not including internal-only resources such as Blackboard, how often do you visit uhd.edu?Student N=176, Faculty/Staff N=154
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User Snapshot: Device Usage
Desktop / laptop
Smartphone
Tablet
0% 20% 40% 60% 80% 100% 120%
Students Faculty/Staff
Q: What type(s) of devices do you use to access uhd.edu? Student N=176, Faculty/Staff N=154
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User Snapshot: Most Frequent Location
On campus
Off campus
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Students Faculty/Staff
Q: Do you visit uhd.edu most often from on-campus or off-campus? Student N=177, Faculty/Staff N=153
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User Snapshot: Social Engagement
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Students Faculty/Staff
Q: Do you follow/like any UHD-related entities on the following social media properties? Student N=84, Faculty/Staff N=32
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FACULTY/STAFF• More frequent users• Visit from on-campus• Follow UHD on Facebook, with higher Twitter usage
STUDENTS• More mobile• Visit more from off-campus• Follow UHD on Facebook
Stakeholder survey results
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User Snapshot Takeaways
• Emphasize student-focused resources on mobile version of site
• Consider ways to present content differently for on-campus users, especially faculty & staff
• Capitalize on high social media engagement with Facebook and Twitter integration
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Top Priority Audience
Current student
Prospective student
Donor / prospective donor
Community member
Business community member
Non-UHD academic community
0% 10% 20% 30% 40% 50% 60%
Faculty/Staff
Faculty/Staff
Q: If you had to select a single web audience that you would consider to be your top priority, which would it be? Faculty/Staff N=132
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Top Usage Reasons
What's happening
Department or faculty contact info
Campus information
Academic research
Academic program info
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Students Faculty/Staff
Q: For which reasons have you visited uhd.edu in the past month? Student N=166, Faculty/Staff N=136
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Was your most recent visit successful?
No
Yes
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Students Faculty/Staff
Q: Would you consider your most recent visit to uhd.edu to be “successful”? In other words, were you able to find the information you were looking for? Student N=177, Faculty/Staff N=150
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Top Areas of Improvement
More frequent updates
Improved visual appeal / readability
Improved browsability
Improved mobile usability
Improved ease of navigation / ability to find specific information
0% 10% 20% 30% 40% 50% 60% 70% 80%
Students Faculty/Staff
Q: Which of the following aspects of uhd.edu would you most like to see improved? Please select your top 3 priorities. Student N=173, Faculty/Staff N=150
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Relaunch Priorities Takeaways
• Constituents are finding information, but have some frustration getting there; revising the information architecture can help
• Focus on getting things done• Improve search functionality• Consider how the relaunch can impact /
influence other UHD systems such as MyUHD
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CMS priorities
Content scheduling
Implementation of workflows
Improved text formatting
More authoring training
Permissions tiering
Easier rich media posting
0% 5% 10% 15% 20% 25%
Faculty/Staff
Faculty/Staff
Q: In what way would you most like to see information updating on uhd.edu improved? Faculty/Staff N=48
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CMS Priorities Takeaways
• Editors confirmed that they want “all of the above”
• The new implementation of SharePoint should meet all of
these needs
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Website Redesign
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MilestonesReview Content Jan 31Site Maps Feb 14Area Meetings (21) Feb 14 – Mar 18Homepage – 1st draft Feb 28Concepts Mar 26Deployment Jun – SeptLaunch Sept 24Training Sept – Oct
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Web Update MeetingsJerry NevarezCherilyn PearsonChris ReynoldsHossein ShahrokhiPatricia StrohlDuong TranMonica VillarrealMarc WilliamsJoe Wynne
Patricia AndersonLucy BowenBelinda HernandezBilly HoyaCarlos LacayoSpencer LightsyReubenjack LongJosh MatrangaLorenzo Morales
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Thank you!