rfid f2f anuga foodtec 2012 - speakers' corner: rfid and wsn for food traceability (cheese and...
DESCRIPTION
Farm to Fork is an open transnational food information framework which allows customers purchasing food products to access traceability information about the product. Professor Robert Newman, from the University of Wolverhampton’s School of Technology (Project Coordinator), presented the RFID F2F project, that aims at showcasing to SMEs the benefits of Radio-frequency Identification from the producer to the consumer. Apart from the presentation of the system, two categories have been addressed and presented to the audience with focus on the cheese and meat pilots deployed by University of Wolverhampton, Piero Filippin.TRANSCRIPT
Strengthening SME competitiveadvantage through RFID implementation
RFID - From Farm to ForkAnuga Food Tec
Cologne, 28th March 2012
RFID and WSN technology for food traceability: the European project "RFID from Farm to Fork" (F2F)
www.rfid-f2f.eu@RFIDfarmtofork
Prof. Bob Newman
• EU CIP Project• 9 Partners in 5 countries (UK, Spain, Italy,
Slovenia, Belgium)• Aim - to provide consumers with a
means to find out where their food comes from
• Provide return on investment for all stages of the food production chain
– Area: Internet evolution and security– Objective: Strenghening SME competitive
advantage through RFID implementation– Project reference: 250444
• Article RFID Journal“Ambitious European Project Traces Foodfrom Farm to Fork”
The RFID from Farm to Fork projectWhat it is
Principles
• Ownership of information– Originator of data owns information– Controls how much (or how little) is released
•Organisation– One transnational system• Don’t need different system for different retailers• Don’t need different systems for different countries• Independent, so trustable
How it works
Products are serialised• Each product (unit) gets its own web site• The website gives
– marketing information– origin– suppliers– dates and times– cold chain information– etc, etc
• Web site can be accessed on in shop terminal (extended barcode)• Can be accessed on mobile phone or tablet (QR code)
Technical details
• Fully conforms to EPC global specs• Provides information sharing between companies
using shared database• Control and ownership of information
Membership
Payment model is ‘per hit’– costs more the more you get from it– will also need to fund production tracing and
equipment
Membership– will organise group membership with
appropriate organisations– biggest advantage for early adopters
Collateral benefits
•View through the supply chain– efficient information sharing system
– suppliers can ‘see’ both ways through the supply chain
•Benefits of process traceability– what you need depends on what you have
– process depends on uint tracking (RFID, barcodes), process modelling, sensing technology
– Often when installed this increases efficiency– better control
– able to track product when needed
Shared and private
How does an open, shared system provide individual businesses with competitive advantage?
Open common infrastructure
Productiondata gathering
Productiondata gathering
Productiondata gathering
BusinessProductivityApp
BusinessProductivityApp
BusinessProductivityApp
ConsumerPresentationConsumer
PresentationConsumerPresentation
•Common open infrastructure– Maintained by Farm to Fork Foundation
• Database
• Services
• Protocols and standards
•Business specific systems– Produced by accredited systems integrators
• Production tracking systems
• Business productivity apps
• Branding and Marketing in customer information
Call for expression of interest
•Farm to Fork Foundation– Needs national organisations, grow by affiliation
•Producers and retailers– Early adopters gain most advantage
•Systems integrators– To build business specific systems
Strengthening SME competitiveadvantage through RFID implementation
RFID - From Farm to ForkAnuga Food Tec
Cologne, 28th March 2012
www.rfid-f2f.eu@RFIDfarmtofork
Thank [email protected]
Strengthening SME competitiveadvantage through RFID implementation
RFID - From Farm to ForkAnuga Food Tec
Cologne, 28th March 2012
Lowering the cost of technology adoption – Cheese and Meat pilots
www.rfid-f2f.eu@RFIDfarmtofork
Piero FilippinSenior ConsultantRFID Development and Exploitation
FARM TO FORK
• What is Farm2Fork?
• Why do I need it?
• How much it is going to cost me?
- what is it all about?
FARM TO FORK
Set of open tools and standards to:• Manage products, assets, locations and documents
– Create and manage barcodes and RFID tags
• Collect and query information about sensor data, procedures and processes– Condition monitoring– Hazard analysis and critical control points
• Share information with business partners– With your customers as well– Bidirectional exchange
Developed with over 10 years experience on the SMEs marketPilots running in major food sectorsDeployed across all of Europe
- the system
FARM TO FORK
• Farm2Fork is about information– Collecting– Exchanging– Sharing
• Collecting this information is mandated by the law– It does not create additional work
• Paper based document handling is a false economy– You cannot use the information you produce
- why do you need it?
FARM TO FORK
Responsibilities of the OperatorEuropean Union Common Food Law 178/2002
• “Operators are responsible for ensuring the traceability of products at all stages of the production, processing and distribution, including with regard to substances incorporated into the foodstuffs.”
• “Operators must apply the food legislation at all stages of the food chain,
from the production, processing, transport and distribution stages through to the supply of food.”
• “If an operator considers that a food or feed is harmful to human or animal health,
they immediately initiate the procedures to withdraw the product from the market and inform the competent authorities.”
Source: http://europa.eu/legislation_summaries/consumers/consumer_information/f80501_en.htm
helps you comply with the law
FARM TO FORK
• It lets you use the information you collect– Quality control– Better use of resources– Avoid costly mistakes– Food safety
• Large savings in terms of time– Time is the most precious of your assets, the most
costly of your ingredients
- information is not a burden
FARM TO FORK
• It lowers the cost of ICT adoption– Especially for the SMEs
• Designed to be implemented incrementally– Proceed at your own pace
• Uses off-the-shelf equipment– You do not need a big budget
• Works on a wide range of devices– even on your phone
- how much is going to cost me?
FARM TO FORK eliminates paperBefore After
FARM TO FORK promotes the use of standardsBefore After
FARM TO FORK offers real-time monitoring
FARM TO FORK benefits the consumer
FARM TO FORK
Come to speak with us today!
We are at:
Hall 10.1 Stand C076a
- If you want to know more…
Strengthening SME competitiveadvantage through RFID implementation
RFID - From Farm to ForkAnuga Food Tec
Cologne, 28th March 2012
Thank [email protected]
www.rfid-f2f.eu@RFIDfarmtofork