rezoom final xblixt
DESCRIPTION
Som et led i e360 grader - vækst i webshops kom Flemming Deleuran fra Rezoom forbi, og gav gode input til at udarbejde webdesign for ROI. Kig med her : - )TRANSCRIPT
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Webdesign for ROI Motiverende design!
rezoombuilding your digital brand
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rezoombuilding your digital brand
Motiverende design:
Fokus på at udvikle stærke visuelle og verbale koncepter,gode brugerflader og relevante funktionaliteter, der får målgruppen til at agere på en måde, der understøtter din virksomheds online strategi.
Resultatet er et forstærket brand og en forbedret bundlinie.
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rezoombuilding your digital brand
3 formål med dit website:
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rezoombuilding your digital brand
3 formål med dit website:
4 Branding
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rezoombuilding your digital brand
3 formål med dit website:
4 Branding4 Salg
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rezoombuilding your digital brand
3 formål med dit website:
4 Branding4 Salg4 Adfærd
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rezoombuilding your digital brand
Branding:
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rezoombuilding your digital brand
Branding:
4 Fortælle historien
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rezoombuilding your digital brand
Branding:
4 Fortælle historien4 Skabe dialog
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rezoombuilding your digital brand
Branding:
4 Fortælle historien4 Skabe dialog4 Engagere målgruppen
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rezoombuilding your digital brand
Salg:
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rezoombuilding your digital brand
Salg:
4 Lead genering
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rezoombuilding your digital brand
Salg:
4 Lead genering4 Konvertering
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rezoombuilding your digital brand
Adfærd:
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rezoombuilding your digital brand
Adfærd:
4 Skabe interesse
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rezoombuilding your digital brand
Adfærd:
4 Skabe interesse4 Styre adfærd
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rezoombuilding your digital brand
Adfærd:
4 Skabe interesse4 Styre adfærd4 Målrette information
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rezoombuilding your digital brand
En holistisk tilgang:
strategi
analysedesign
visuelt
verbalt
programmering
seo
evaluering
Tværm
edial
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rezoombuilding your digital brand
En holistisk tilgang:
AFKLARING
4 Strategi4 Analyse
strategi
analysedesign
visuelt
verbalt
programmering
seo
evaluering
Tværm
edial
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rezoombuilding your digital brand
En holistisk tilgang:
DESIGN
4 Strategisk (wireframe/informationsarkitektur)
4 Visuelt4 Verbalt
strategi
analysedesign
visuelt
verbalt
programmering
seo
evaluering
Tværm
edial
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rezoombuilding your digital brand
En holistisk tilgang:
UDFØRELSE
4 Programmering4 SEO4 Evaluering ( fx.google analytics)
strategi
analysedesign
visuelt
verbalt
programmering
seo
evaluering
Tværm
edial
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rezoombuilding your digital brand
En holistisk tilgang:
Tværmedial
4 Digitale kanaler4 Analoge kanaler4 ?
strategi
analysedesign
visuelt
verbalt
programmering
seo
evaluering
Tværm
edial
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rezoombuilding your digital brand
Og........
strategi
analysedesign
visuelt
verbalt
programmering
seo
evaluering
Tværm
edial
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rezoombuilding your digital brand
HOLY SHIT !!
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rezoombuilding your digital brand
Nå ja - brugerNe...
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rezoombuilding your digital brand
Brugerne:
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rezoombuilding your digital brand
Brugerne:
Hr. Funktionelle
Hr. Relevans
Fru. Emotionelle
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rezoombuilding your digital brand
Brugerne:
4 Funktionelle behov (grafisk virkemiddel)....... Gør det synligt og simpelt (sprogligt virkemiddel)...... Skriv forståeligt og kortfattet (strukturelt virkemiddel)...... Gør grundstrukturen enkel
USABILITY : BRUGERVENLIGHED : LINKFARVER : SIGNALFARVER
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rezoombuilding your digital brand
Brugerne:
4 Behov for relevans (grafisk virkemiddel).... Vær illustrativ (sprogligt virkemiddel)... Skriv noget relevant (strukturelt virkemiddel)... Vis informationen på rette tid of sted
INDHOLD : KONCEPTET/IDEEN : BILLEDER/ILLUSTRATION
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rezoombuilding your digital brand
Brugerne:
4 Emotionelle behov (grafisk virkemiddel).... Vælg en passende grafisk stilart (sprogligt virkemiddel)... Vælg en passende skrivestil og genre (strukturelt virkemiddel)... Skab en god historie
GRAFISK DESIGN OG UNIVERS : SPROGTONE : SOCIALT RUM : OPLEVELSER
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rezoombuilding your digital brand
Funktionelle = Synlig og simpel
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rezoombuilding your digital brand
Relevans = information, fakta og god mwr
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rezoombuilding your digital brand
Emotionel = oplevelse og sprogtone
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rezoombuilding your digital brand
Emotionel = Billedvalg og univers
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rezoombuilding your digital brand
aPPrOVeDFunktionel
Relevans
Emotionel
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rezoombuilding your digital brand
BLIXT CASE...
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rezoombuilding your digital brand
SÅ SKA’ VI ARBEJDE...
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rezoombuilding your digital brand
Gront.dk
Hansen har netop lanceret sin nye webshop Gront.dkHan ønsker at sælge frisk frugt og grønt på nettetder kan leveres til døren hos hans kunder.
Opgave 1Gennemgå Gront.dk’s forside og skriv i punktformdine/jeres kommentarer til mangler og forslag til forbedringer.
Opgave 2Lav en skitse eller wireframe på en ny forside til Gront.dk
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building your digital brandrezoom
lykkesholms allé 8b1902 frederiksberg ct: 7030 0017
m: 2680 2347 ( Flemming Deleuran )[email protected]