reviving the rural economy
DESCRIPTION
Grass Fed & Grass-Finished Meat Host: Irma Jennings, Holistic Bone Coach -www.foodforhealthybones.com Guest Lecturer: Ridge Shinn, Pioneer in the modern grass farming movement. Ridgeshinn.com, www. Rotokawacattle.comTRANSCRIPT
Your Host: Irma Jennings, Holistic Bone Coach www.foodforhealthybones.com
Guest Lecturer:Ridge Shinn -
Pioneer in the modern grass-farming movement
CLICK HERE FOR AUDIO DOWNLOAD
Rotokawa Cattle Co
Reviving the Rural Economy
100% Grass-fed Meat
Ridge Shinn
www.rotokawacattle.com
“EATING IS AN AGRICULTURAL ACT”
WENDELL BERRY
100% grass-fed ruminants are the centerpiece of the new post-industrial agrarian paradigm--
Because ruminants utilize the ultimate solar collector (grass) to create wealth
Industrial Model is Broken
Corn – Some negatives
● On land when its wet● Vast acreage-no organic matter● Fossil fuels ● Synthetic fertilizers● Pesticides● Herbicides ● Erosion
● CAFO’s ● Grain makes ruminants sick● Acidosis requires antibiotics● Hormones to pay● Nutrient loading● Pollution● Depress CLA & Omega3
NO CORN !!!
INFRASTRUCTURE = FEED LOT
INDUSTRIAL AGRICULTURE IS
BAD FOR ANIMALS, ESPECIALLY RUMINANTS BAD FOR THE ENVIRONMENT BAD FOR THE HEALTH OF CONSUMERS
HEALTHY-US’S GREATEST HEALTH PROBLEM OBESITY
Grass-Finished Beef Has
● Clean Healthy Fats● More Omega 3 Fatty Acids-in balance● More CLA’s- (burn fat, create lean muscle, retard tumors)
Visit www.eatwild.com
Ecoli Hazard Mad Cow
●Consumers
don’t want it
MARKETING, MARKETING, MARKETING
● Educating consumers is the agrarian’s primary job
At the same time, learn how to Create Consistent Quality Meat
LOHAS- $227 BILLION DOLLAR MARKET
● Lifestyles Of Health And Sustainability● Have discretionary money ● Eat Meat● Interested in health● Interested in legacy of healthy environment● Specific dietary needs for high protein, “clean” foods● Demanding market
Perfect Dovetail for 100% Grass-fed meat
100% Grass-fed Meat
Wild Salmon 100% Grass-fed Beef
High in CLA’s and Omega 3 Fatty Acids
Wine Spectator-- Nov 2002
Tender and Tastes Good
“Here again, the more robustnature of Pasture Perfect’s beef made its fillets stand out abovethe others”
HIGH MARGIN MARKETS-DEMANDING NEED TO BE EDUCATED- 100% GRASS-FED
100% GRASS-FED AND FINISHED MEAT
● Not almost , sorta, kinda grass fed.
● 100% Pregnant
● 100% means no grain ever
● Grass, legumes, hay, haylage, forbs are all acceptable
SELL THE STORYHERBIVORES SHOULD BE FED GRASS, ROOTS AND FORBS.
RUMEN DESIGNED FOR FIBROUS DIETMICROBES—SEQUESTER CARBON
Rest of the Story--Better Be Good
100% grass-fed at Applewood
Advantages of 100% Grass-fed to Producer
● Sun & Water & Soil=Grass● Lots of Land is Available to Use—Leases● Ruminants were Designed to Eat Grass● Low Cost of Production-NZ can fly in meat
SORTING with Ultrasound
Quality For Grass-- Genetics
“So old its new”Rotokawa Cattle Co
“Grass Based Genetics”www.rotokawacattle.com
Rotokawa Devon
Rotokawa Devon--Prepotent Males
Rotokawa Calves—Quality Meat
Story of Ken McDowall’s Romneys
Sustainable●Profit--price● Money● Rewarding
Parity
● Farm Gate pricing has fallen behind
● Consumers expectations:● Get More; Pay Less● Good Food Costs Less● Always the Lowest Prices
Get Educated
Buy 100% grass-fed and finished beef to heal the land and economy.Good for you, your children and grandchildren.