Roland Barthes: semiotic, cultural, enigma, action and symbolic narrative codes.Mise en sceneGoodwin's theory: amplification, illustration, disjuncture.Vernallis' theory: editing matches the music, editing matches the beat, fragmented 'narrative'.Allan Rowe: “Narrative involves the viewer in making sense of what is seen, asking questions of what we see and anticipating the answers. In particular, narrative invites us to ask both what is going to happen next and when and how will it all end. Narrative operates on the tension between our anticipation of likely outcomes drawn from genre conventions and the capacity to surprise or frustrate our expectations.”Intertextual references

An archetypeA stereotypeA generic typeDyer’s typography (4 stages) - re-presentation; being representative of (are there existing similar examples in the media) - who is responsible -what does the audience think (Stuart Hall)Roland Barthes