reviewed syllabus-iii semester

8/6/2019 Reviewed Syllabus-III Semester

1/22

Programme MBA CBCS (FT) Semester (I/III)

24th July, 2010 PEDAGOGY WORKSHOP Type (Comp./Spe./O.E.)

Kousali Institute of Management Studies, K.U. Dharwad.

Course Title : Business Ethics Total Contact Hours: 3 HrsSubject Code : 3003 Total Credit Points: 3Work load-Hrs/Week:Evaluation Scheme : Continuous Internal Assessment:

Semester End Examination:

Module I No.of hrs.: 10Business Ethics: Meaning and Concept, Definition of Business Ethics, Role of ethics in personal life,ethical business practices impact of ethics on society. Theories in ethics

Module II No.of hrs.:Ethical dilemma case studies evolving organization ethics, ethical decision making,

Module III No.of hrs.:management of ethics, in the organization. Johnson and Johnson case about organization ethos,Bhupal Gas tragedy, Sathym scandal, Global financial crisis,

Module IV No.of hrs.:Field assignment to assess organizational --- and awareness about ethics in small and mediumscale organization.

Module V No.of hrs.:Presentation debates interaction with business leaders, NGOs Office Bearers of chamber, ofcommerce a academicians.

Text Books:Title Author Publisher Year

Business Ethics Acfemanlo Pearson 2010

Ethics as conduct of business John R. Pearson 2007

Business Ethics O.C. Ferrelletal Biztantra 2009

Total Marks: 10

Total Marks: 8

Total Marks: 8

Total Marks: 6

Total Marks: 8


2/22




Course Title : Brand Management Total Contact Hours: 30 HrsSubject Code : 3012 Total Credit Points: 2Work load-Hrs/Week: 2 hrs/weekEvaluation Scheme : Continuous Internal Assessment: 25

Semester End Examination: 25

Text book:Strategic brand management- Kevin Keller- Pearson Education

Reference:

Brand management The Indian Context Y L R Moorthi Vikas PublicationProduct Management by Donald R Lehmann and Russel S Winner 2ndEditionIrwin/McGraw Hill

Module I No.of hrs.: 4 hrs

Branding perspectives, branding challenges and opportunities, the brand equity concept, strategic

brand management process,

Module II No.of hrs.: 6 hrsIdentifying and establishing brand positioning and values, customer based brand equity, steps ofbrand building, brand building implications, brand positioning and values, positioning guidelines,defining and establishing brand values

Module III No.of hrs.: 10 hrsPlanning and implementing brand marketing programs, choosing brand elements to build brandequity, options and tactics for brand elements, designing marketing programs to build brand equity,product strategy, pricing strategy, channel strategy, Integrating marketing communications, to buildbrand e uit levera in secondar brand knowled e to build brand e uit

Module IV No.of hrs.: 5 hrsMeasuring and interpreting brand performance, developing a brand equity measurement andmanagement system, the brand value chain, designing brand tracking studies, measuring sourcesof brand equity, measuring outcomes of brand equity

Module V No.of hrs.: 5 hrsGrowing and sustaining brand equity, designing and implementing branding strategies, introducingand naming new product and brand extensions, managing brands over time, managing brands overgeographical boundaries, market segments, reasons for brand failure


3/22




Course Title :Customer Relationship Management Total Contact Hours:30 HrsSubject Code : 3009 Total Credit Points: 02Work load-Hrs/Week: 02

Evaluation Scheme : Continuous Internal Assessment: 25Semester End Examination: 25

Introduction to Relationship MarketingModule I No.of hrs.: 06

Introduction to Relationship Marketing, CRM definition, Evolution & scope, strategies of CRM,customer value, types of CRM

Module II No.of hrs.: 08Significance of CRM, Types of customers & relationship styles, customer value management,

customer satisfaction importance & strategies.

Module III No.of hrs.: 06Customer Acquisition, Retention & Segmentation, Customer Life time value computationCrafting the right value propositions -Define purpose of relationship -Setting relationship boundaries

Customer matrix

Module IV No.of hrs.: 10Implementation CRM & E CRMRole of IT in CRM, contact centre technology, customer management technology, personalization,data mining technology

URLs/Websites:www.Ebay.com

Text Books:

Title Author(s) Publisher Year

CRM concepts & applications ALok Kumar & Others Biztantra

CRM a database approach V Kumar & others WILEY India

CRM a strategic perspective G shainesh & Others Mac Millan

Reference Books:

Total Marks:04

Total Marks:08

Total Marks:06

Total Marks:07


4/22




Course Title : Derivatives Market Total Contact Hours:45 HrsSubject Code : 3021 Total Credit Points: 03Work load-Hrs/Week: 03


Suggested Reference Books:

1 Options and Futures by John C Hull and Shankar Basu, 7th Edition, Pearson

2 Futures and Options by Vohra and Bagri.

3 Security Analysis and Portfolio Management by Fisher & Jordon

4 Financial Derivatives by Keith Redhead5 Gardener Series on Options, Futures and Swaps

6 Downloaded study material for NCFM Cash and Derivatives market, commodities.

7 Derivatives by strong.8 Derivatives by David and Thomas

9 Introduction to Derivatives, Parasuram, Wiley

Module IV No.of hrs.: 8Forward Contracts An overview. Hedging strategies, valuation, applications and practicalexercises

Commodity futures trading in India(MCX, NCDEX)

Module II No.of hrs.: 6Futures contract: meaning, parties, trading procedure, Trading strategies, valuation, applicationsand practical exercises, sebi guidelines.(Includes stock, index, currency and Interest rate futures)

Module III No.of hrs:16Option contract: meaning, parties, trading strategies, Settlement procedures for stock, indices,Hedging strategies, Option Valuation. Black and Scholes Model, Binomial Model, Practicalexercises, applications, sebi guidelines, option greeks

Total Marks: 10

Total Marks: 15

Module V No.of hrs.: 8Swap Contracts interest rate swaps, currency swaps and practical exercises

Module I No.of hrs:4Introduction : Meaning , products, derivative market in India, participants, regulatory guidelines.

Total Marks:5

Total Marks: 10

Total Marks: 10


5/22




Course Title : Introduction to e-commerce Total Contact Hours: 30Subject Code : 3013 Total Credit Points: 2Work load-Hrs/Week: 2Evaluation Scheme : Continuous Internal Assessment: 25


Module I No.of hrs.: 5Introduction to E-Commerce:

Its meaning, Framework, The anatomy of E-commerce applications, E-commerce consumer

applications & E-commerce organization applications.

Module II No.of hrs.: 7The internet terminology:Chronological history of the internet, Internet Governance, Client server Network security,Fire walls and network security. Data and message security, Encrypted documents and E-mail. Network infrastructure for E-Commerce and network security Components of the I-

Way- Network access equipments, Global information distribution networks, Public Policyissues shaping the 1- Way Utility of and demonstration of Client Server architecture,

Module III No.of hrs.: 5Web site designing Web background, www as architecture, E Com & www & consumer

oriented E-Commerce. Technology behind the web, security and the web- consumer oriented applicationmercantile process models. E Shopping & exercises with virtual mall Introduction to Shopping Cart.

Module IV No.of hrs.: 7

Electronic payment systems:Types of E-payment systems, Digital token based, smart cards, Credit card based E- payment

systems, Risk and E Payments systems, Designing E-payment systems, Electronic DataInterchange, EDI applications in business -legal, security and privacy issues. Internet based EDI.

Internal information systems, work flow automation and co- ordination - customization and internalcommerce, Supply Chain Management, types of digital documents & corporate data ware houses. Demo

of E banking system, payment methods.

Exercise on EDI.

Module V No.of hrs.: 6Advertising and marketing on the Internet:The new age of information based Marketing, Advertising on the internet & Market Research.Finding out different ad copies and hit counts. Marketing research on net with the help of search

engines. Ethical and U nethical issues related to e-comm erce: Cyber security & cyber crimes,

Text Books:

Title Author Publisher Year

Frontiers of E-commerce Ravi Kalakota Pearson Education

Reference Books: e commerce an Indian prospective by P T Joseph 3rd edition - PHI

Total Marks: 4

Total Marks: 6

Total Marks: 4

Total Marks: 6

Total Marks: 5


6/22




Course Title : Financing Decisions Total Contact Hours: 45Subject Code :3017 Total Credit Points: 3Work load-Hrs/Week: 3Evaluation Scheme : Continuous Internal Assessment:


Module I No.of hrs.: 12

Overviews of Financing Decisions. Leverage and risk. Value of the firm, NI, NOI, and Traditional

approach. M-M propositionwith andwithout taxes, Millers personal tax consideration, De Angelo& Masulis argument, Information Asymmetry, Financial Signaling , Agency Theory.

Module II No.of hrs.: 8Debt capacity and the design of capital structure. Capital Structure of Indian Companies in practice,Debt-equity norms, Trends in Corporate financing patterns

Module III No.of hrs.: 12Dividend Policies; behaviour: Gordon & Lintner model, Empirical analysis by Fama & Babiak. Theeffects of dividend yield on common stock prices. The Black & Scholes study. Dividend behavior ofIndian companies. Buyback of shares, Bonus shares,Stock Splits

Module IV No.of hrs.: 6Financing of Industrial projects in India: Promoters contribution, Participation in equity byInstitutions and non-residents Bridge loans ,Venture capital Raising funds by new equity.Valuation of Warrants, Convertibles and Contingent claims

Module V No. of hrs.: 7Planning a public issue: Pricing and timing of a new Issue.

Issue Underwriting and marketing of a new issue, Private placement, SEBI guidelines, raisingfunds by non equity instruments, CCPS, Convertible debentures, Debenture by public sectorundertakings

Text Books:


Financial Management I M Pandey Vikas 2010

Financial Management Khan and Jain Tata McGrawhill 2010

Financial Management Prasanna Chandra 2010

Financial Management Berk, Ashok Thampy Pearson Publication

Total Marks: 15

Total Marks: 5

Total Marks: 10

Total Marks: 10

Total Marks: 10


7/22




Course Title : Group Dynamics Total Contact Hours: 45 HrsSubject Code : 3031 Total Credit Points: 3Work load-Hrs/Week: 3 HoursEvaluation Scheme : Continuous Internal Assessment:25


Module I No.of hrs.:Introduction Groups, Teams, difference between the two, types of groups and teams, stages of

group development, synergy and Group accomplishments.

Module II No.of hrs.:Cohesiveness: Factors influencing cohesiveness, Resistance to change, Managing communicationnetwork.

Module III No.of hrs.:Conflict Management: Nature of conflict, Forms and causes, reactions to conflicts, Managingconflicts within groups and teams.

Module IV No.of hrs.:Decision making Process: Group think, Group Polarization, participation, Group problem solving,strategies to improve Group Decisions

Text Books:


Group Process Foosyth Cengage Learning Latest

Introduction to Organization Behaviour Mooshead Cengage Learning 2009

Organization Behaviour Schermerhorn,hunt, OsBorn

Wiley India 9thEdn

2006

Total Marks: 11

Total Marks: 11

Total Marks: 11

Total Marks: 12


8/22




Course Title : Human Resource Management Total Contact Hours: 3 HrsSubject Code : 1004 Total Credit Points: 3Work load-Hrs/Week: 3 HoursEvaluation Scheme : Continuous Internal Assessment:


Module I No.of hrs.:Introduction, uniqueness of human resource Indian demography profile, evolution of human

resource as an asset future prospective

Module II No.of hrs.:Function of Human Resource Management, procurement: HR planning, Identifying, job description,

job analysis, jobs specification, defining Human Resource needed, recruitment, selection, tools of

selection, induction.

Module III No.of hrs.:Development: Organization culture, Developing human Resource as on going processes, Training,Training methods, Assessing training needs, evaluating training, skills of the trainers, Assessmentcenter approach, Development processing, Assessing personality, Counseling, mentoring asdevelopmental processes.

Module IV No.of hrs.:Compensation, various means of compensation, Psychological, Monetary, Social, Organization, ---wages as the salary administration, incentive schemes------- ----- Fringe benefits etc.

Module V No.of hrs.:Integration personal goals, organizational goals, process of integration, role of carrier planning,Team building process, managing employees health, spiritual health, social health, physical health,psychology health, environment as safety.

URLs/Websites:


1) HRM Biswajit Patrayale PHI

2) HRM Madhurimalall Excel

3) HRM VSP Rao Excel

4) HRM & Practice Shrinivas Kendule

Reference Books:HRM- Fisher & Shah- Biztantra

Total Marks:

Total Marks:

Total Marks:

Total Marks:

Total Marks:


9/22




Course Title : International Financial Management Total Contact Hours: 60Subject Code : 3019 Total Credit Points: 04Work load-Hrs/Week: 04Evaluation Scheme : Continuous Internal Assessment: 50


Module I No.of hrs.: 06

International Finance: International Monetary System. Capital Flows and Flight-External Debt &Equity Financing. Analysis and preparation of BOP

Module II No.of hrs.: 10

International Financial Markets and Instruments - Forex Markets, Cash and spot ExchangeMarkets, Euro Currency market. Capital and money markets GDRs, ADRs, ADS - Bonds, FRNs -Cross currency rates and interest rate arbitrage

Problems on Basic Exchange Rate mechanism

Module III No.of hrs.: 10

Indian Forex Market - Convertibility of Rupee - Exchange Control - Determination and forecastingof Forex rates - Law of one price - Purchasing power parity - Interest Rate Parity. CurrencyDerivatives trading on NSE.

Module IV No.of hrs.: 24

Financing ofForeign trade

Commercial banks and foreign payments: International payment modes and costs.Interest and currency risk - Compensation for risk -Risk Management and products -Swaps,Options, Futures in Forex Markets - Hedging Instruments - International Investment Strategies-Exposure Management

y Documents Project

Module V No.of hrs.: 10

International Working Capital Management:Multilateral Netting;MNC capital budgeting basics

Text Books:

Title Author Publisher YearInternational Financial Management Eun & Reswick TMH

Multinational Business Finance Eiteman, Stone hill and Mofett Addison Wesley

International Financial Management Jeff Madura Thomson

International Financial Management Madhu Vij Excel Books

Total Marks: 05

Total Marks: 08

Total Marks: 08

Total Marks: 21

Total Marks: 08


10/22




CASES:

1. Malaysian Foreign Exchange Policies (MBP-E) - Module 12. Lufthansa (MBF-E) - Module 53. Tektronix (MBP-E) - Module 5

4. Zappa Chemical Co. & the Buba (MBF-E) - Module 55. Efficient funds flow at Eastern Trading Co. (E&R) -Module 66. Turkeys Kriz(A): Deteriorating BOP (MBP-E) - Module 17. Toyotas European Operating Exposure- Module 5

Reference:

1. International Financial Management 4/ed - PG Apte (Tata Mcgraw Hill,)2. Foreign Exchange Markets - SlU'endra Yadav, Jain and Peyrard (Macmilan,)3. International Finance - Maurice levi (McGraw Hill Inc.,) etc.

4. Foreign Exchange & Foreign Trade - C. Jeevanandam5. International Financial Management - Srinivasan, Dr. B. Janakiraman (Biztantra)6. International money and finance Melvin (pearson education)

URLs/Websites:

www.stcionline.com. Provide Information on Money Market, Govt. Securities etc.www.finmin.nic.in.-for latest policy guidelines and notifications on external borrowings,

ADRlGDR etc..www.rbi.org. Exchange control manuals and updates as well as weekly statistical

supplements. Tarapore committee report & Y.V.Reddy's Report on Capital AccountConvertibilitywww.wto.org.Provides news, statistics, links to international organizationswww.worldbank.org.Provides more than 190 country at a glance" tables, global economic

prospect, etcwww.ft.com.Website of The Financial Times, a leading international business news paperwww.economist.com.Website of The Economist - an international weekly journal.www.imf.org/external.for Asian Crisis, BOP, special drawing rights, etcwww.bis.org. Website of the Bank for International Settlements. Many interesting reports

and statistics can be obtained here.www.oanda.com.Provides current rates and forecasts for world's major currencies and currencynews & analysis.www.appliederivatives.com. Provides information about Derivatives.


11/22




Course Title : Industrial Marketing Contact Hours: 45 Hrs

Subject Code: 3005 Credit Points: 03

Work load: 3 hrs per weekEvaluation: Continuous Internal Assessment - 25 marks

Semester End Examination - 50 marks

Course Objectives1. To gain insights in to the various steps of Organizational Buying Process.2. To understand the planning process for Industrial Marketing products and services and the modalities of

Segmenting, Targeting and Positioning Industrial products and Services.3. To understand global practices of Organizational Buying and analyze the web presence of Companies.4. To understand the process of managing Industrial Marketing Channels, advertising for Industrial products and

Services and Managing the personal Sales force for Industrial Markets.

Teaching MethodologyLectures, Presentations, Interaction with Industry Experts, Assignments, Case Studies andLive projects / Exercises.

Course Outline

SessionNo.

ModuleNo.

SessionDetails

ReadingsFrom Text

AdditionalReadings

Cases /Articles

Project /Exercises

01

01

Introduction to the CouAppreciation of the Co

Chapter 1

from

BusinessMarketingManage--mentby:MichaelHutt &ThomasSpeh

[9th

Edn][Thomson]

1) Ch.1 & 2Indl.Mktg byReeder &

Reeder[PHI]

2) Ch.1,12& 13Indl. MktgbyP.K.Ghosh[Oxford]

3) Ch.1 & 2

Indl.MktgbyHavaldar[TMH]

02 Definition ofIndustrial/

Consumer Product& Differencebetween both.Basis ofClassification and ConDerived Demand.

03 Classification ofIndustrialConsumers [CE/Govt./Institutions]

04 &05

Classification ofIndustrial Pdts withMktg Strategies


12/22




SessionNo.

ModuleNo.

SessionDetails

ReadingsFrom Text

AdditionalReadings

Cases /Articles

Project /Exercises

06

02

KeyCharacteristics of

OrganizationalBuying Process[OBP]

PurchaseOrganization[Structure/

Functions]

Chapters2 and 3

from

BusinessMarketingManage--mentby:Michael Hutt& ThomasSpeh[9

thEdn]

1) Ch.3, 4 & 25 fromIndl.Mktg byReeder &Reeder

2) Ch. 3 & 4Indl. Mktg byP.K.Ghosh

3) Ch.2,3 &5 fromIndl.Mktg byHavaldar

1) CASE 1

ManagingSupplierRelation--ships:Saturn v/sDaimlerChr--ysler

[Pg.57, Huttand Speh]

2) CASE 2

Knocking atA ClosedDoor?

[Pg.281,Biz Mktg byFrancis

Cherunilam][Himalaya]

07 & 08 Industrial Buying Proc[8 Stage Model]

09 &10 Buying Center,Buying Situation Anal

with MktgStrategies

11 Buying Motivations ofIndustrial Buyers [RatiEmotional Motives]

12 & 13 PurchasersEvaluation ofPotential Suppliers.Supplier Capability& SupplierPerformance.

14 & 15 Environmental,OrganizationalForces,

Group Forces & IndividForce Influence on OB

16 Mktg Information SysteIndustrial Mktg

17

03

IndustrialMarketing PlanningProblems inPlanning, PlanningProcess

Chapters7 & 8from

BusinessMktg Mgt.by:

Michael Hutt& ThomasSpeh

1) Ch.6,7 &8 fromIndl.Mktg byReeder &Reeder

2) Ch. 5Indl. Mktg byP.K.Ghosh

3) CASE 3S.C.JohnsonsProfessionalDivision

[Pg.513,Hutt&Speh]

18 Organizational

Demand Analysis19 & 20 Segmenting the Indust

Markets,Targeting andPositioning [STP]


13/22




SessionNo.

ModuleNo.

SessionDetails

ReadingsFrom Text

AdditionalReadings

Cases /Articles

Project /Exercises

21 & 22

03

Industrial ProductStrategies: CoreCompetency, PdtQuality, ProductPolicy

Chapters9,11,12,13

from

BusinessMarketingManage--mentby:Michael Hutt& ThomasSpeh[9

thEdn]

1) Ch.9 & 10 frIndl.Mktg byReeder &Reeder


3) Ch.6, 7 &12Indl.Mktg byHavaldar

23 New Product DevelopIndustrial Products

24 & 25 Managing Servicefor IndustrialMarketingIndustrial Services:Challenges

26 & 27

04

ManagingIndustrialMarketing Channels

Chapters14, 15, 16

from

BusinessMarketingManage--mentby:Michael Hutt

& ThomasSpeh[9

thEdn]

1) Ch. 11,1215, 16 & 17Indl.Mktg byReeder &Reeder

2) Ch. 6 & 7Indl. Mktg byP.K.Ghosh

3) Ch.8,10 &

11Indl.Mktg byHavaldar

4) CASE 4Hewlett-Packard: AChannelStrategyDilemma

[Pg.382,Hutt andSpeh]

28 Pricing StrategyFor IndustrialMarkets

30 & 31 Advertising and PromoStrategy forIndustrial Markets

32 & 33

05

ManagingPersonal Selling FunctiIndustrial Markets:OrganizingPersonal SellingEffort, Key

Account Mgt.,Sales

Administration, Transf

theselling processthrough Internet

Chapter 17from

BusinessMarketingManage--mentby:Michael Hutt

& ThomasSpeh[9

thEdn]

1) Ch.13 &14Indl.Mktg byReeder &Reeder


3) Ch.9Indl.Mktg byHavaldar

5) CASE 5Shah andCompany:NewTrainingPackage forSalesPersonnel

[Pg.355,Case-9,Havaldar]


14/22




Course Title : Insurance Management Total Contact Hours: 30Subject Code : 3023 Total Credit Points: 2Work load-Hrs/Week: 2 hrs/weekEvaluation Scheme : Continuous Internal Assessment: 25


Module I No.of hrs.: 3 hrsIntroduction to Risk and Insurance, Basic principles of General and Life Insurance, Insurancecontracts, Management of Insurance organizations

Module II No.of hrs.: 8 hrsTypes of Insurance:- General: Personal lines and commercial lines- Life: Individual, group, annuity, pensions and gratuity

Regulations on investments, insurance funds with respect to shareholders' funds andpolicy holder funds

Laws Governing Insurance Accounting and Management Assets and liability management, determination of solvency margin, principles of insurance

finance (fixing portfolio wise retention levels, adequacy on IBNR, IBNER, Reserve strain),Costing and pricing of insurance products.

Anal tical case studies in the emer in scenario

Module III No.of hrs.: 6 hrs

Specific areas on general insurance products, underwriting concepts, standard conditions andwarranties with respect to

- Fire: Perils, clauses, special types of discounts, consequential loss- Marine: Types of hull, clauses to hull policy, types of cargo policy, types of sale contracts and

consideration

- Motor: Scope of cover, types of vehicles, own damage andThird party claims

Module V No.of hrs.: 7 hrs Life insurance products, premium plans, social security schemes, pension policies, group

insurance schemes and financial gerontology and superannuating policies Principles of actuarial valuation: Demography, gauging the risk profile of the company,

interest and life contingencies, life office valuations and methods of distribution of surplus Analytical case studies in the emerging scenario

Module IV No.of hrs.: 6 hrs- Engineering: Types of cover with terms and conditions- Miscellaneous: Individual and group, personal and commercial lines, Business Protection Policiesand Personal Liability Insurance - Directors and Professionals

Text Books:


1. Insurance Management S.C. Sahoo & S.C. Das Himalaya Publications 2009

2. Risk and Insurance Perspectivesin Global Economy

Skipper Wiley Publications

Total Marks: 3

Total Marks: 5

Total Marks: 6

Total Marks: 5

Total Marks: 6


15/22




Course Title : Knowledge Management Total Contact Hours: 25Subject Code : 3035 Total Credit Points: 2Work load-Hrs/Week: 2


Module I No.of hrs.: 8Basic concept of Knowledge Management Meaning, need, evolution & scope.Understanding Knowledge Types & sources of knowledge. Challenges in building knowledgeManagement System. knowledge Management System life cycle.

Module II No.of hrs.: 5Knowledge creation Process Knowledge Creation, Knowledge Architecture.

Knowledge Capture Process- Interview as a tool.Knowledge Capture Other Techniques

Module III No.of hrs.: 3Knowledge Coding & its tools in brief. Knowledge Transfer & its methods.The role of e-world in Knowledge transfer.

Module IV No.of hrs.: 3A brief exposure to data mining, data Management, Knowledge Management tools & portals.

Module V No.of hrs.: 6Ethical, legal & Managerial issues in Knowledge Management.Managing the Knowledge workers.Knowledge Management practices in Organizations Few case studies.

URLs/Websites:

Text Books:


Knowledge Management Elias M AwadHassan Ghazni

Pearson 2009

Reference Books:Change & Knowledge Management R LNandeshwar Balkrishna Excel books.

Total Marks: 8

Total Marks: 5

Total Marks: 3

Total Marks: 3

Total Marks: 6


16/22




Course Title : Merchant Banking and Financial Services Total Contact Hours: 30 HrsSubject Code : 3026 Total Credit Points: 2Work load-Hrs/Week: 2 hrs/weekEvaluation Scheme : Continuous Internal Assessment : 25 marks

Semester End Examination : 25 marks

Module I No.of hrs.: 8 hrsMerchant Banking: Historical perspective; Nature of services, structure of a merchant banking firm,Financial markets, capital, money, forex markets, global and national markets, linkages between the market.SEBI Guidelines forMerchant Banking.

SEBI Guidelines for Merchant Banking: Raising Equity and Debt capital Management of Capitalissues, underwriting and Brokerage with Introduction to Factoring and Forfeiting

Module II No.of hrs.: 4 hrsCredit Rating

Approaches and process, credit rating agencies and their ratings for financial instruments,

Module III No.of hrs.: 2 hrsTreasury management serviceInvestment of surplus funds, Money market operations, treasury bills commercial bills, commercialpapers, certificates of deposits, guilt-edged securities markets

Module IV No.of hrs.: 10 hrsLease Financing: Meaning and types, historical perspective, present legislative framework ofleasing, lease and taxes, lease evaluationHire purchase: Concepts and characteristics, HP vs lease, conditions and warranties in Hirepurchasing and their implications and tax implications of hire purchase

Module V No.of hrs.: 5 hrsConsumerFinance: Introduction to Consumer and Housing Finance (Brief introduction & onlytheory) Credit cards, vehicle financing, financing of other consumer durablesHousing Finance: Nature, Norms, Refinance support Hosing finance system and schemes,National Housing Bank

Text Books:


1)Merchant Banking & Financial Services Guruswamy Tat McGraw Hill New Edn.

2) Financial Services Machi Raju Vikas Publications3) Financial Services M. Y. Khan Tata Mcgraw Hill New Edn.4) Financial Services Bhalla Tata Mcgraw Hill New Edn.

Reference Books:1) Financial Services in India by V.A. Avadhani, Himalaya Publishing House.

Total Marks: 10

Total Marks: 5

Total Marks: 2

Total Marks: 10

Total Marks: 6


17/22




Course Title : Organizational Development & Institutional Building Total Contact Hours: 60 HrsSubject Code : 3027 Total Credit Points: 3Work load-Hrs/Week : 4 HoursEvaluation Scheme : Continuous Internal Assessment: 25


Module I No.of hrs.:What is Organizational Development? Definition of O.D., History of O.D., O.D. as a process, stepsin O.D., Role of consultant in O.D., Client consultant relationship.

Module II No.of hrs.:Organizational Development consultations: Defining problem, Survey feedback process, Use ofmeasuring tools, analysis etc. Identify areas for action, interaction, designing O.D.

Module III No.of hrs.:Values beliefs and assumptions in O.D., Intergroup, intragroup, third party interventions, Teamintervention, Comprehensive O.D. interventions.

Module IV No.of hrs.: 10 hrsTraining and Development process. Identifying training needs, Designing training program,evaluating training program, Role of a trainer, training methods.

Text Books:


Organizational Development French & Bell Pearson Education

Organization change and Development Kavita Singh Excel Books

Organization Design and Development Bhupen Srivastava Biztantra

Total Marks: 6

Total Marks: 8

Total Marks: 12

Total Marks:

Module V No.of hrs.: 10 hrsGroup based projects in Organizational Development, What is institutions? What is institution

building? Great institution builders, stages in the life institution, crisis in the life of institution.


18/22




Course Title : Performance Management & Counseling Total Contact Hours: 4 HrsSubject Code : 3028 Total Credit Points: 4Work load-Hrs/Week:Evaluation Scheme : Continuous Internal Assessment: 50 Marks

Semester End Examination: 50 Marks

Module I No.of hrs.:Changing business paradigms and importance of performance in organizations [performance Mgtsystem by B.D. sign EB chapter 1]

Module II No.of hrs.:Historical perspective of performance Mgt System

y Past and future of PMS in India (B.D. Singh Chapter 4)

Module III No.of hrs.:Designing performance Mgt Process.

y Indentifying KPAs KRAs, SM ART GOALS, { HRM by Gary Dessler}y Methods, Tools

y Errors & Biases

y Issues & Challenges in PM

Module IV No.of hrs.:Implications of PM

y Administrative Purpose [ Part C: Performance Appraisal & Mgt-Tapomay DebExcelBookds]

y

Developmental

Module V : New Methods of PM No.of hrs.:

y Balance Scorecard

y PCMMModel Module VI- Counseling & Mentoring

y HR Score Card T.V. Rao

y E-PM Tapomay DeB.


1) Performance Management system -a holistic approach B.D. Singh Excel Publication 2010

2) Performance appraisal & management Tapomoy Deb 3) Performance management Soumendra Bagchi Cengage

Total Marks:

Total Marks:

Total Marks:

Total Marks:

Total Marks:


19/22




Course Title : Security Analysis and Portfolio Management Total Contact Hours:60 HrSubject Code : 3024 Total Credit Points: 03Work load-Hrs/Week: 03Evaluation Scheme : Continuous Internal Assessment: 50


1. Punithvathy Pandian Securities Analysis and Portfolio Management (Vikas 2002)

2. ZVI Bodie, Alex Kane & Alan J. Marcus Investments (TMH, 5th Edition 2002)

3. Prasanna Chandra Investment analysis and portfolio management (TMH, 2002)

4. Donald E. Fisher & Ronald J. Jordan Securities Analysis and Portfolio Management

5. Prasanna Chandra Managing Investments (TMH)

6. Mayo Investments and Indtroduction (Dryden Press, 6th Edition 2002)7. Frank K. Reily & Keith C. Brown Investment Analysis and Portfolio Management

Module IV No.of hrs.: 15 hrsTechnical analysis. Theories related to technical analysis and tools, EMH, Randomwalk.

Module II No.of hrs.: 10 hrsAnalyzing risk and return Types, risk aversion, return analysis, capital allocation between riskyand risk free assets.

Module III No.of hrs: 10 hrsFundamental Analysis economic analysis and investment decisions, industry and companyanalysis.

Module V No.of hrs.: 10 hrsPortfolio management : Portfolio construction, CAPM, SML.Portfolio performance evaluation tools of evaluation, strategies, portfolio revision, assetmanagement companies

Module I No.of hrs: 15 hrsInvestment- Nature and significance, types of investmentStock Market Indices BSE Sensitive & National Indices, BSE 200, RBI Index, NSE Index, Dollexand Foreign market indices, construction of securities market indices, stock market and bondmarket indices


20/22




Course Title : Services Marketing Total Contact Hours:30 HrsSubject Code : 3008 Total Credit Points: 2Work load-Hrs/Week: 2 hrs/week


Title Author Publisher1) . Services Marketing Valarie A- Zeithaml mid

Mary Jo Bitner Mc Graw Hill InternationalEdition.

2) Managing Services Christopher H lovelock Pearson

3) The Essence of Services Marketing Adrian Payre. PHI

4) Services Marketing Dr. S.M. Jha, PHI

5) Marketing Services Harish Varma


Introduction to Services: What are services? Why Services marketing? Myths about Services.

Differences in marketing of tangible goods versus services marketing. The services marketing mix

Module II No.of hrs.: 5 hrsKey competitive trends and conceptual framework: Competitive trend for the 21st century. Customersatisfaction and customer focus value, TQM and Services Quality, Emerging technology andInternationalization of services.

Module III No.of hrs.: 7 hrsFocus On The Customer-Consumer Behavior in Services. Customer expectations of Services,customer perceptions of services, strategies for influencing customer perceptions. Understandingcustomer expectations and perceptions through Marketing Research, Building CustomerRelationships through Segmentation and Retention Strategies.

Module IV No.of hrs.: 10hrsAligning strategy, service design and standards, Customer-Defined Service Standards, Leadershipand Measurement System for market drove services performance, Service Design and Positioning.

Delivering and performing service, Employees roles in Service Delivery, Delivering Service throughintermediaries and Electronic channels Customer's role in Service Delivery, Managing Demand andCapacity, International Services Marketing

Module V No.of hrs.: 5 hrsThe role of advertising. Personal Selling and other communication, Pricing of Services, The physicalevidence of Services.Selected cases in Services Marketing, viz., and Marketing Services such as Airlines, Hotels, Courier


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Course Title : Strategic Management Total Contact Hours: 60 HrsSubject Code : 3003 Total Credit Points: 4Work load-Hrs/Week: 4 hrs/weekEvaluation Scheme : Continuous Internal Assessment: 50

Semester End Examination: :50


Strategic Management: What is Strategy and Business Policy; Why strategic Management; StrategicManagement in multi SBU

Module II No.of hrs.: 10 hrsStrategic Management elements and model: Strategic intent ,Elements of Strategic Management mission and objective why, how are they formulated, why do they change, examples of mission/objective, . Factors influencing formation of objectives and mission, Policies, programs, budgets,and procedures, Mintzberg model of decision-making, Strategic decision making process,

Corporate Governance and Social Responsibility

Module III No.of hrs.: 10 hrsGeneral environment: identifying external environment variables; economic factors, technologicalfactors, social factors, porters approach to industry analysis; drawing an industry matrix / etop;global competition

Module IV No.of hrs.: 10 hrsInternal Analysis and Diagnosis, VRIO framework:Competitive Advantage, Value-chain analysis, internal factors to be analyzed Marketing anddistribution factors; R&D factors; Production & Operations factors; Corp. Resources & Personnel

factors; Finance factors, diagnosing strengths and weaknesses of an organization. Developing aIFAS and strategic advantage profile.(IFAS+EFAS=SGAS Matrix). SWOT Analysis & TOWS Matrix

Module V No.of hrs.: 6 hrsGeneric Strategic Alternatives:Basis-Porters Generic Stratgies; Direction: Expansion, Stability, Retrenchment, and combinationstrategies when and how do companies choose them?; Timing tactics and market location tactics.

Module VI No.of hrs.: 6 hrsStrategy Variation

Internal and External alternatives to strategies ;(Concentric Strategies vertical Integration,

Diversification strategies) Related / Unrelated, Horizontal/ Vertical, Active / Methods: Passivealternatives. International Entry Strategies Acquisitions, Mergers, and Joint Ventures Factorswhich are important legal and human considerations.

Module VII No.of hrs.: 6 hrsCorporate level Decision Making:Strategic Choice and Implementation; Analytical Tools BCG Matrix, GE Business Screen, InternationalPortfolio analysis, Key Country Matrix.; Parenting Matrix


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URLs/Websites:

1. www.businessworld.com2. www.manufacturing.net3. www.strategyclub.com4. www.business.com5. www.findarticles.com6. www.alltheweb.com7. www.magportal.com8. www.prnewswire.com9. http:// search.news.yahoo.com/search10. www.nrf.com11. www.dsnretailingtoday.com12. www.supermarketnews.com

Text Books:

Title Author Publisher Year1) Strategic management Hill and Jones Biztantra

2) Concept in Strategic management and Business

policy

Wheelen & Hunger Pearson 12t

Edition.

3) Strategic management Fred David PHI

4) Strategic management Business Policy Vipin Gupta PHI

5) Crafting and executing Strategic A.Jhompron,A.J.Strickland,JhonE Gamble,ArunK.Jain

TataMcgraw Hill

16th

edn.

6) Business policy and Strategic management P.Subba RoaHimalayaPublication

7) Strategic and the business Pankaj Ghemawat