review 2017 - agritechnicareview 2017 november 12 fi 18, hanover exhibitors 2,802 exhibitors from 52...
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REVIEW 2017NOVEMBER 12 – 18, HANOVER
REVIEW 2017
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REVIEW 2017NOVEMBER 12 – 18, HANOVER
EXHIBITORS2,802 exhibitors from 52 countries presented their machinery and technology for professional crop production.
DEVELOPMENT OF EXHIBITOR NUMBERS
HOW EXHIBITORS ASSESSED AGRITECHNICA
THE TOP 20 EXHIBITOR COUNTRIES
LAND ANZAHL AUSSTELLER
1 Germany 1.1292 Italy 3713 China (PR) 1174 Netherlands 1135 Turkey 1086 France 1077 Austria 748 Poland 699 Canada 57
10 United Kingdom 5711 Spain 5512 Denmark 5313 USA 4914 Finland 4815 India 4116 Czech Republic 3117 Russia 2818 Sweden 2619 Ireland 2320 Argentina 21
0
500
1,000
1,500
2,000
2,500
2003
3,000
935
45233 %
1,387
Germany
2005
1,019
49433 %
1,513
2007
1,268
92042%
2,188
2009
1,234
1,07447 %
2,308
2011
1,356
1,34850 %
2,704
2013
1,384
1,51352 %
2,897
2015
1,270
1,62256 %
2,892
2017
1,129
1,67360 %
2,802
Other countries
Overall assessment
Technical expertise of visitors
New business relations
Participation next time
Expectations of post-fair business
71 %
58 %
51 %
51 %
very good/ good
yes definitely/ yes probably
0 % 10 % 20 % 30 % 40 % 50 % 60 % 70 % 80 % 90 %
81 %
Source: representative survey of exhibitors and visitors by Wissler&Partner
REVIEW 2017NOVEMBER 12 – 18, HANOVER
VISITORS 458,000 visitors from 128 countries attended the show during seven days, 110,000 of these were international visitors.
AVERAGE DURATION OF A VISIT
Visitors from Germany: 1.7 daysInternational visitors: 3.0 days
Multiple answers possible
DEVELOPMENT OF VISITOR NUMBERS
VISITORS BY ECONOMIC SECTOR VISITORS BY FARMING AND FORESTAL OPERATION
Germany
Other countries
0
100,000
200,000
300,000
400,000
500,000
267,834
72,922
340,756
2007
274,943
80,175
355,118
2009
321,536
96,676
419,212
2011
342,187
106,725
448,912
2013
354,285
98,186
452,471
2015
347,733
109,873
457,606
2017
VISITORS BY REGION
REGION NUMBER OFVISITORS
Western Europe 68,152Eastern Europe 27,892Asia 5,152North America 3,478Near Middle East 2,406Central/South America 1,752Africa 609Oceania 432
Farm / agricultural enterprise (52 %)
Forestry (5 %)
Contractor (8 %)
Machinery ring (2 %)
Trade / distribution / service (5 %)
Machine manufacturer (5 %)
Supplier, component manufacturer (2 %)
Other Industry / Manufacturers (3 %)
Repair service (2 %)
Landscape care /machinery for municipal applications (1 %)
Engineering / Consulting (1 %)
Agricultural consultants / association (2 %)
Authorities and municipalities (1 %)
Universities / training (3 %)
Other (9 %)
Crop production
Animal production
Forest/woodland
Field vegetables,special crops
Bioenergy, renewableraw materials
Municipal services
Other services
70 %
53 %
27 %
11 %
52 %
5 %
15 %
8 %
14 %
Breakdown of the 57 % agriculture and forestry hare in the pie chart
Source: representative survey of exhibitors and visitors by Wissler&Partner
REVIEW 2017NOVEMBER 12 – 18, HANOVER
VISITORS
INFLUENCE OF VISITORS’ PURCHASING AND PROCUREMENT DECISIONS
MOOD OF INVESTMENT
74 % of the visitors are clearly looking for investment.
REASONS FOR INVESTMENT
crucial 28 %significant 23 %advisory 22 %no impact 27 %
Business expansion
Investments in replacement
Initial investments
51 %
57 %
19 %
Other 7 %
Source: representative survey of exhibitors and visitors by Wissler&Partner
Multiple answers possible
HOW VISITORS ASSESSED AGRITECHNICA
86 % of the visitors rated AGRITECHNICA 2017 as very good and good.
TOP 5 GOALS OF THE AGRITECHNICA VISITORS
1. Information about trends/innovations2. Talk to manufacturers3. Overview of the market/programmes, information about products/systems/applications4. Exchanges with colleagues5. Preparations for investments
REVIEW 2017NOVEMBER 12 – 18, HANOVER
ACCREDITED MEDIA COUNTRIES REPRESENTED
■ Argentina■ Australia■ Austria■ Belarus■ Belgium■ Brazil■ Bulgaria■ Canada■ China■ Colombia■ Croatia■ Czech
Republic■ Denmark■ Estonia■ Finland■ France■ Germany■ Hungary■ India■ Indonesia■ Iran■ Ireland■ Israel■ Italy■ Japan■ Kazakhstan
■ Korea■ Latvia■ Lithuania■ Luxembourg■ Malaysia■ Netherlands■ Norway■ Pakistan■ Poland■ Portugal■ Romania■ Russia■ Serbia■ Slovenia■ South Africa■ Spain■ Sweden■ Switzerland■ Thailand■ Turkey■ Ukraine■ United
Kingdom■ USA■ Zambia
INTERNATIONAL MEDIA PRESENCE 1,486 journalists from 52 countries were accredited.
Germany
Other countries
AGRITECHNICA 2013 AGRITECHNICA 2015 AGRITECHNICA 20170
200
400
600
800
1.000
721
1,3281,350
1,486
607
735
615
805
681
REVIEW 2017NOVEMBER 12 – 18, HANOVER
DLG Service GmbHEschborner Landstrasse 12260489 Frankfurt am MainGermany [email protected] • www.DLG.org
WE THANK ALL EXHIBITORS AND VISITORS AND LOOK FORWARD TO WELCOMING YOU AGAIN IN HANOVER IN 2019 –
FROM THE 10TH TO 16TH OF NOVEMBER