DauGia321.vn Online – Mobile Auction

Marketing Platform Business plan Period: 2013 - 2015 Codename: DauGia321 Updated: May 20123

DauGia321 = Auction Game + Marketing +...

DauGia321.vn is an online – mobile marketing platform which uses gamification concept to create fun way for consumers to win prizes through bidding games or buy those products/services with direct discount from the games.

Our value propositions

Daugia321:

We connect

consumers to

brands/manufacturers

by providing simple, trust

and addicted marketing

platform using auction

game concept

Consumers:

- Enjoy playing

auction game

- Real chances to

win Prizes: Hot/new

products and services

from top brands

- Get direct discount

offers to buy products

after playing game

Manufacturer/Brands:

-New effective way to do

marketing and branding

through online and mobile

-People will compete to

win your product!

- Increase sales through

“buy now” option requests

from our bidders

Our cross platform

People can join the auction games through:

Text: DGN <Price> and

send to 6787 Website client Mobile Web client

for smart phones

Auction Game Rule: Unique and Lowest bid

• DauGia321 auction is a strategic game • People will win the prize if they have the lowest and unique bid at closing time •The winner will get the prize for FREE

“Buy Now” and get direct Discount

• You think you can not win the game? – No problem! • Click to “Buy now” -> All money you spent on bidding will be your direct discount when buying this product!

We offer “no risk” for consumers if they do want to buy the product/service which is used as prize through “Buy now” option:

Our similar models

http://Jeetle.in Number One online reverse auction site in India

http://Sold.sg Number one online penny auction site in Singapore

Our market

DAUGIA321 Market

10M

Online Users

7M

Mobile

Users

3M

Total market size: 10 Mils users

Apple Store, Play Store, Nokia Store Telcos (Viettel, Mobifone, Vinaphone) Stores and Wap portals Appota, Socbay iMedia,... Mecorp, Vivoo,... TV, Radio,Newspapers,...

Facebook, Zing Me, Go, Tamtay Chodientu, Vatgia,Nhaccuatui,.. Soha Game, Garena Voz, Vnzoom, Ttvnol, Tinte,... Vietad, Admicro,...

Our target users

• Age: 18 - 45 • Sex: Male • Location: Nation wide • Device: PC or Mobile • Hobby: Playing game, online shopping, auction • Interest: Hot/new products/services

Competition

DauGia321 Daugia.Sohoa.net 24bid.vn

Game Model Reverse Auction Reverse Auction Penny auction

Play via SMS Yes Yes No

Play on web Yes Yes Yes

Mobile web client Yes No No

Live update result Yes No Yes

API for developers Yes No No

Open for publishers Yes No Yes

Bidding Cost Low High Medium

Ready for sponsoring

Yes No Yes

Scalability High Low Medium

We beated them all!

Our Revenue Model

• Virtual money feeding: People feed their game accounts to use for bidding (paying bidding fee or buy membership)

• Online marketing fees: Brands/manufacturers will pay for us when we promote their products on our auction platform

•Brokerage fees: When user place an order to buy products through “buy now” option, we can get brokerage fee from providers.

Our marketing strategy

• We partnership with local publishers to do channeling our auction game platform and share revenue • We do not have to pay any marketing cost to scale our platform • We are now partnered with most of biggest media partners in Vietnam such as:

Our key success factors

#1 experienced team in running auction game platform ( 5 years) #1 cross & open auction game platform (online – mobile) By channeling this platform to online mobile publishers, we do not pay any marketing cost Technical experience (online, mobile, scalability) Real demand, killing business model

We will win!

Our Team Nguyen Minh Quang

ICT man with over 6 years experience in

business development, online mobile

product design and marketing

Graduated from Founder Institute

Nguyen Huu Son

CTO

Java Guru

Graduated from Lomonosov University

. Nguyên Minh Đưc

Web Designer with over 4 years

experience

Nguyen Van Hung

PHP expert with over 5 years

experience with dozens of web

products

What do we have now?

• 127,000 registered users • Over 2800 auction have been created • 15 publishers (TV, online, mobile) • 10 Mils users we can reach through media partners • Over 10,000 USD in value of sponsored products have been promoted on our auction marketing platform

Financial projection

We need: 200,000 USD For 15% share of company

Our spending

•Product and System development: Build full client with native applications for smart phones, English version, system upgrade.

• Top Auction Prizes: We assure to have all top technical products in our auction platform everytime (like Apple iPhone5, Samsung Galaxy S4, HTC One,...)

• New markets: Open branch in Ho Chi Minh City to reach local brands in southern of Vietnam. Prepare to launch our platform in other countries in SEA areas like Singapore, Thailand, Indonesia, Malaysia, Philippine,....

• New staffs: Build strong sales team to work closely with media partners and brands/providers to maximize values for all partners.

Our vision in 5 years: Go Global

• Develop other language versions for auction marketing platform (like DauGia321 in Vietnam) to run in the other countries. • Set up representative offices or brands in other countries for sales and customer support • Our key markets (in priority): ASEAN, Japanese, China

Contact us!

Nguyen Minh Quang Founder/CEO VDEC,.JSC quangnm@vdec.vn +84904862366 quangvdec /gacon @Yukidaro /nguyenminhquang