1. Q1Q2Q3Q4Q5Q6Q7

2. Preliminary exercise: using DTP and an image manipulation program, produce the front page of anew school/college magazine, featuring a photograph of a student in medium close-up plus someappropriately laid out text and a masthead. Additionally candidates must produce a DTP mock-up ofthe layout of the contents page to demonstrate their grasp of the program.Main task: the front page, contents and double page spread f a new music magazine (is done as agroup task, each member of the group to produce an individual edition of the magazine, following thesame house style). Maximum four members to a group. 3. Q5 A MAGAZINE MUST HAVE:STRAP Contain more information to appeal toaudience, i.e.Prizes, competitions, interestingBUTTON Adds more information, often again storeys. Top of the page, first thing the can include prizes, competitions etc. reader looks at.MASTHEADThe masthead must be in the top thirdof the magazine and the largest text on EYE CONTACT the page to stand out and draw Draws the audience in to buy theaudience in.magazine, interacts with the audience. FEATURES More features on the cover to againappeal to the audience but not take theANCHORINGattention off the cover story. Used so the buyer knows exactly who the cover star is and what they aresaying, in case it isnt recognisable.COLOURSCHEME RULE OF THIRDSFeature so you know where commonColour scheme on every elements go on a magazine, i.e. magazine, links into the lead story.Masthead being dedicated to top thirdMakes the magazine look professionalas its the first thing the audience look and makes certain parts stand out at. more than others. BARCODE Every magazine has one to make it able to sell in shops. 4. Q5A MAGAZINE MUST HAVE:BRANDING V festival, a recognisable companythat all NME readers will be aware of.They will be interested in the festivalas they like the music the festival has on offer.GENREGenre is reinforced through the otherfeatures on the magazine cover, cleartarget audience. Cover stars clothes and facial expressions againemphasize the genre.BRANDING Reinforcement of the brand. NME has many platforms, you can access thebranthrough, print, online, gigs, tickets andthe phone. Wide variety to get through to the company. Therefore a largecompany with lots to offer its target audience. 5. DATECommon feature MASTHEADBUTTONMasthead at the top of the Unique selling point, makes the magazine so that it stands out audience attracted to thisand catches the audiencesmagazine attention LOGO s in different font to stand out, make the magazine COLOUR SCHEMEConsistent, makes the magazinerecognisable.look professional and creates abrand identity.ANCHOR Quote and name anchoring thecover star so the audience knowwho she is and the quote is relevant to herSTRAPUNIQUE SELLING POINTUnique selling point, draws theThe word exclusive attractsaudience in.audience. BARCODE Necessary for sale, all magazineshave one 6. Q7 BUTTONI would use textboxes within the button to fill the space so it didnt look unprofessional.FEATURES RED EYEI would shift the image slightlyI would use an editing website more over to the right so Ior adobe photo shop to remove could then add more features the red eye in the cover star.down the left hand side. Thiswould attract an audience to my magazine because they couldthen feel that there money wasspent worth wile on articlesthey were interested in and notjust one article then other stuffthat was uninteresting.PRICE I would add the price onto the magazine so the buyer new how much it cost. 7. My target audience will be FEMALES aged around13-17. They will be interested in FASHION and learning about different trends through the differentSEASONS. They will be open to advice and take aninterest in real life stories. My audience will finally be into a wide VARIETY of music and be outgoing. 8. Q5 DATE MASTHEAD Reinforces the name of magazine, creates brand identity.FEATURES EDITORIALAdds more information about what the Adds some information about the articles include, tries to bring in theinspiration the editor got whenaudience.creating the magazine, interested inwhat the reader is interested in. UNIQUE SELLINGPOINTDraws the audiences attention, different PAGE colour, makes them want toNUMBERS go to that pageAnchoring the pictures so the audience know where to go for whatpage they have taken interest forCAPTIONGives more of an explanation for thephoto which it is anchoring. 9. I conducted a questionnaire to find out what the students of Aquinas where interested in. I collated all of my research and put all of my results in graphs to make it more clear, here is 4 examples:Where do you shop? After Aquinas14 kendals312 4Zara 510 3 8 River Island6 5 6TopShop/TopMan18 4 7 2 Primark 2 0 0 5 101520 UniTravel/Gap year Dont KnowHow do you get to college?Places to eat out Moped120Drive 115Train 110Lift 25 Walk 10 Bus 15 0 5 10 15 20 10. From the research discovered here I created an Aquinas reader profile to suit the majority results. 11. Play football Like brands such as; Hollister, Addidas, Vans Members of Aquinas collegeInterested in things going on Want to go onto furtheraround college, e.g. Trips AQUINAS MAGAZINE education after collegeAUDIENCE BREAKDOWNBoth female and malePeople who go on social Read other magazines networking sites 12. No eye contact, doesnt Slightly squinted To much space at the top of thedraw the reader in. Also eyes, doesnt draw photo, doesnt look has red eye. reader in.professional. Also has red eye. 13. STRAP Attracts audience to buymagazine. MASTHEADDoesnt need to stand out, no competitors however meetsconventions and creates branding.BUTTON Attracts audience to buyLOGOmagazine.Brand identity, fits in with thecollege logo and colour scheme. EYE CONTACT Draws the buyer in. ANCHOR Shows buyer who is on the coverof the magazine.FEATURESShows buyer what otherSTRAPinformation will be included.Unique selling point, attracts theaudience into the magazine COLOUR SCHEMEConsistent throughout the cover DATE and contents, a mixed genre colour. BARCODE Necessary for sale 14. ANCHORING The importance to anchor thename of the cover star and quoteMaking it clear to the buyer EYE CONTACT Draws the audience in to the magazine making them want tobuy it.RULE OF THIRDSWhere different conventions goon magazineTop always being dedicated to masthead 15. BRANDINGDATE Reinforces the brand, makes it recognisableRELEVENCE TO COVER Fast way for audience to goPAGE NUMBERS straight to a page which they were Page numbers stand out to make drawn in byit easy for the reader to find whichpage is whichPAGE NUMBERSQuick way for audience tonavigate through magazineCOLUMN Neat way to lay out each differentpage within magazine QUOTE Gives an insight to article of which SUBHEADINGS is anchoring. Persuasive for Gives slightly more information buyer to read. about each article.COLOUR SCHEMEConsistent, links to cover andbrand identity, logo etc. 16. BEFORE AFTERSUB TITLES Adding subtitles to makes the contents look professional Gives the audience more information about each article todraw them into it. 17. Please follow the link below to see what I changed within my Aquinas magazine and why.http://prezi.com/qyywlcop4ewn/media/ 18. Q5 DROP CAPSTAND FIRSTTells the reader aTells the reader little about the where to startarticle to persuadereadingthem to read it all. INTERGRATEDHEADING QUOTE Tells theDraws attention toaudience whata specific part of the article isthe article which willabout. attract attention towards.PICTURESTell the audience a little more about the band and what theyget up to. CAPTIONSRelates to thepictures, again togive moreinformation to the reader.USE OF COLOUR COLUMNSContrast of colour between the Keep the story line in neat order heading and picture. Makes so the reader can follow the article heading stand out. through without getting mixed up. 19. Not of all bandmembers, also notmuch eye contact with the reader.Unclear image, cant see all of the band members easyNot of bandmembers, just otherpeople in thevideo, doesnt relate to article. No eye contact withthree of the band members, could geta better shot. 20. Heading/Name of the bandShot images off the music Unique selling pointvideoCaption Drop capStand first Quotes Grey box to add more Reinforce brand identity information 21. OVERALL LAYOUT Change the overall layout so it ismore professional, looks like it TAB would be in a younger magazineAdd a tab so that thedue to layout.audience can easilyfind the page whenthey are flickingthrough the magazine.STAND FIRST Doesnt stand out and grab the audiencesattention, just fits in withthe rest of the text. I would make it bold orhave it in a differentcoloured box. BLANK SPACEAdd moreinformation inthe grey box soit wasnt leavingroom at the end of the page. 22. IN THE INDUSTRY AT THE MOMENT, THERE ISNT REALLY A PRODUCT WHICH IS AVAILABLEFOR MY TARGET AUDIENCE HERE ALL THE CLOSEST TWO: NME is aimed more at BOYS than KERRANG is aimed moreGIRLS and also to a slightly OLDER towards ROCK rather than generation.INDIE. 23. I believe there is a GAP IN THE MARKET forMY TARGET AUDIENCE as there is no otherwhich targets the SAME group. I think if mymagazine was out there it would SELL WELL and be popular to its audience. 24. LINK TO SPIDER DIAGRAM 25. I thought of different names for my masthead before coming up with a final choice: 26. I chose to pick a font of a freewebsite, www.urbanfonts.comI chose to minimize the fonts so a distorted oneso it matched my genre I then chose this font because I think itconnotates my genre wellI then decided to overlap the font three times tomake it look 3D. I thought this made reinforcedthe title of the magazine. 27. I liked the blue because I thought it worked wellwith me genre, I wanted something different and therefore I thought it would be suitable for mymagazine. I liked the purple as I thought it was different, it wasnt to bright yet stood out amongst othermastheads. I chose the blue as I thought it couldbecome a more recognisable brand identity. Didnt like the pink as I thought it was to girlieand didnt really match with my genre, I think italso looks unprofessional and would be hard tokeep it consistent.I thought the green was a little to bright, it didntreally stand out and catch the audiencesattention, maybe a more deeper green could ofworked. 28. I then decided to layer my masthead as I thought it looked more effective and also went with the name of the magazine as REVERB is often linked with ECHO, therefore the masthead looking quite 3D worked well. 29. Long shot, notCover star isnt making fullCover star looking directly Long shot, notsuitable for main eye contact, doesnt draw the into camera, mid shot. suitable for magazinephoto onbuyer in to buy the magazine. cover.magazine cover. 30. Only two colours, makes nothingstand out and grab readers attentionNo information on cover starThe word is insight repeatedtwice, doesnt make senseReverbs top 10 what? Isnt clear tothe audience. 31. Much more good use ofcolour, yellow makes things standout.A more suitable name for cover starto suit genre.Change of some featuresUnique selling point with freegiveawaysPrice and barcode not onfront, looked to cramped.Replacement of insight 32. STRAP UNIQUE SELLING POINT Q2BUTTONMASTHEADREPETATIVE FEATUREANCHOR FEATURESQUOTESTRAP 33. Plain, doesnt represent anything.Not much going on torepresent festival.Can see the conservatory inCover starGood use of thedoesnt have abackground,background, makpowerful stronges photo lookexpression, also pose, quirky unprofessional. looks tired. image.Both photoshave a good use of crowds. 34. Didnt like the top of the contentspage, looks unprofessionalThere are to many divided sections andthere wont be enough room for all ofthe different pages. 35. Good use of different coloursEnough information going on to looklike a real contents page in a magazinetodayAnchors to indicate clearly what is onwhat page 36. BRAND DATE/ISSUE NO. IDENTITY COLUMNS ANCHORDIVIDED SECTIONS CONSISTANT STYLESTAND OUT NUMBERSEDITORIALBRAND IDENTITYREINFORCEMENT 37. Edited badly, canstill see pinkbackground. Writing unclear Head tilted a littleon finger, red eyeto much again and also not ared eye and alsoclearly identified not a clearlygenre. identified genre.Goodphoto, draws audiencein, clear genre, fits withmagazine colourscheme. 38. Standard layoutPlain coloursEmpty spacesNot good use of photosLooks childish 39. More common professional layoutBetter use of colours, more standingoutBetter use of spaceLooks overall more professional. 40. DROP CAP QUOTE STAND FIRSTTAB HEADINGCOLUMNSCOVER STARCAPTION CAPTION BRAND BY LINEIDENTITY GREY BOX 41. Q1 Q3Has previously boughtNME or MojoLives in ManchesterWhite BritishGoes to gigs andfestivals such as; Leeds, V festival etc. I AIMED MY MAGAZINE AT...Primarily femaleSecondary their little sistersAged between 15-25Listens to artists such as Lady HawkeIndie/Rock Paramore Lily Allen 42. Q1 43. Q1 I think my magazine is similar to NME. There is one minor difference between the two magazines, NME targets both male and female however primarily male, consequently REVERB primarily targets females although aims for both genders. 44. Q1Q5Interested in festivals Similar layoutoverallFocuses more on different gender artistsAll contain one leadstory Album information Artists to suit genre 45. STRAP UNIQUE SELLING POINTQ2BUTTONMASTHEADREPETITIVE FEATUREANCHOR FEATURESQUOTESTRAP 46. Q2 Gender: My magazine is aimed primarily at females but also at males who are into the same kind of music and facts. The cover star is female however isnt portraying a stereotypical female look. Age: The target audience is around 14-20, within the cover stars age range so the audience can then relate to the issues within the magazine. Genre: The genre is indie/rock this is portrayed through the cover stars expression and pose, also the names of the artists and the promotion of other band at the bottom of the magazine. 47. Q2 First Look! draws the In the strap, first thing the audience in because no buyer reads, FREE other magazine has it topersuades the audience to offer. Top of thebuy it. magazine, eye catchingtowards the audience.Stands out amongstcompetitors, Overlapped three timesButton right near the to make it look 3D and connotativemasthead, audience the name of the magazine.will read it, contrast ofcolours, eye catching. Repetition of afeature within the magazine. 48. Q2 The use of yellow stands out and attracts the audience towards the magazine Yellow totally opposite colour than the blue and black, eye catching! Other artists on the cover of the magazine shows that the magazine has to offer other information on artists the target audience will be interested in. Both storylines stand out and attract the audience to read them because of the contrast of colours. 49. Q2 Exclusive with a black background noticeable as noLarge image taking up theother pages have this. majority of the page, first thing the audience looks atand reads about. Dividers within the contents page, shows the audience which section to look at to find the article theywant, dont have to gothrough the whole of thecontents page.COLOUR:-Consistent house style with coverto create a BRAND IDENTITY-Yellow to help make certainfeatures stand out amongst others 50. Q2Heading at the top of the page, stands out, audienceStand first starts the readerTab draws audience in immediately know who the reading, attracts audience tobecause they can be flicking article is about start reading due to the bluethrough then see theback ground. article, be drawn towards it.Large sub heading, helps audience gain a knowledge on what the article is aboutwith a few lines. 51. Q2 Repetitive colour scheme, blue, black and yellow Multi-gender colours, appeals to both, male and female Yellow contrasts and makes certain features stand out amongst the blue and black 52. Q3Q1I went on the website, UK tribes to find aspecific social group to aim my magazine at. I found that overall my main social group was indie scenesters this then linked in with other groups Icould possibly look as a secondary audience.Follow the link below to view a video on this social group http://www.youtube.com/watch?v=KmzXVytXoqo&feature=player_embedded 53. Q3STRAPBUTTON ONNEW ALBUMMASTHEAD SIMILAR LAYOUTFEATURES ANCHOR 54. Q3STRAPBUTTONMASTHEAD FEATURES IN A SEPERATE BOX ANCHORSTRAP 55. Q3 STRAPBUTTON MASTHEAD FREE STUFF FEATURESANCHOR 56. Q3 I conducted an audience researchquestionnaire to findout about some of my potential audience. Iwanted to see what they were alreadyinterested in and to find out what I could do to win them overto my magazine.THE RESULTS I GOT FROM MY AUDIENCEQUESTIONAIRE HELPED ME TO DECIDE WHATPRICE RANGE I WOULD PUT MY MAGAZINE AT AND FIND OUT IF MY MASTHEAD GAVE OFF THE IMAGE I WANTED IT TO. 57. Q2Q3The same person can be REPRESENTED in different ways to convey different images. TaylorMomsen above is represented all sweet in the left hand image then in a totally different in the right.For my magazine, my COVER STAR has been represented to suit my GENRE of INDIE-ROCK. If theimage of my cover star didnt meet my GENRE then it wouldnt work and my magazine wouldnt sell. 58. Q2 Here is an example that has been done to meet the conventions of a similar magazine to mine.Lily Allen has been REPRESENTED in the left hand image in a totally different way to the right. In theleft Lily Allen is singing at a Chanel campaign, she is wearing thousands pounds of clothes, this is thetime of image that would be in magazines such as VOGUE, etc. People of a higher class and withmore money. On the other hand, Lily Allen on the right shows her looking all wasted and scruffy thiswould APPEAL to teenagers who were interested in this kind of look, this would be a feature inmagazine such as NME, KERRANG. Both are FILTERING Lily Allen to appeal to there audience. 59. Q2Q3 MY STAR REPRESENTS MY IDEAL READER AS SHE FITS WITH EVERYTHING MY IDEAL READER IS INTERESTED IN... MY IDEAL READER IS... Primarily female Listens to Indie-rock Aged between 15-19 Goes to gigs and festivals such as, Leeds, V festival etc. White British THE CLOTHES MY COVER STAR WERESREPRESENTS INDIE-ROCK, THE GENRE OF THE MAGAZINE. 60. Q2Q3 Some of the readers of my magazine willASPIRE to be like the cover stars who feature on my magazine. The cover stars areportrayed to look a certain way so the audience aspire to be like them. 61. Q4 I wanted to erase the background of the image so the background ofthe magazine was white, I wanted to do this so it wasnt specificallyaimed at females.How I did this: 62. Q41. Open adobe Photoshop.4. Press the delete button5. Repeat this for all the on your keyboard.2. Click on the magic wand different sections until thebackground has erased.3. Click on the section to be 6. I then went on to save the picture as a GIF format erased. 63. Q4I learnt a lot about shot types and how to frame a mid shot so that it worked to meetthe conventions. When taking my photos for my coverstar, I soon learned to realise you coulduse grid lines on your camera to makesure that the cover star is directly on the top third line of the magazine to draw the audience in. I also learnt that using a forced flash wasvery sharp and gave the cover star redeye. Depending on thecircumstances, setting etc. it was better touse a suppressed flash to give a less sharp image however it still look bright and professional. 64. Q4To begin with my magazine cover started off just blue and black, it didnt look professional and didnt really stand out. When I was looking through existing magazines I noticed that there is always more than two colours. I then decided to add some yellow into the magazine cover so it looked professional and would standout amongst other magazines in the shop. 65. Q4 Again I made the same mistake I had earlier when creating my Aquinas magazine, I put all of the text into onetext box, including speech marks, this made it distorted. Also because I wanted the word saved in a larger font it made a gap between all of the words. This looked unprofessional so to overcome this I decided to change it into separate text boxes to make it professional. 66. Q5 When creating my magazine I was inspired by various other magazine such as NME and Kerrang, Ilooked a various issues of theres and tried to use similar features I thought were effective. Strap, one of the first things thereader reads, common feature.Buttons are also a common convention which is used a lot on the cover of NME, I think it looks effectiveas it stands out to the reader. The use of the black backgroundsplits up the features in the blue box, I think it makes each feature Common elements which are onclearly defined and attracts every magazine, the date so youattention to that side of theknow what month issue it is, themagazine. website to reinforce the brand identityand also the issue number so theaudience know how many have beenmade.This is common on many NME covers, it is a way to introduce whatbands will be mentioned within the magazine. I think it works well as it makes the target audience veryrecognisable. 67. Q5 Most magazine covers use around 3-4 colours on there cover to make certain features stand out. Yellow, Black and Red Yellow, White and PinkYellow, White and PurpleYellow, White and blueTherefore this is the reason for my changed to my cover that I have another colour to help draw outthings that will bring the audience to buy my magazine. 68. IPC media is a company which would distribute my magazine.Q6You can search by brands to see what other magazines the company distribute within the music sector. 69. Q6The two magazines which are distributed in the industry my magazine is in are NME and UNCUT, these two magazines do not have the same TARGET AUDIENCE as my magazine therefore leaves a gap in the market for my magazine. 70. Q6 REVERB Bringing the best of indie-rock news to you!2.50 http://www.reverb.com 71. Q6When it came to the subscription of my magazine, I would make sure that I made a deal forunder 18s as this is largely my target audience. Below is a subscription for NME:This is to high prices than I would like to charge for my magazine as the audiences of NMEwould be in full time employment whereas my audience will largely still be in educationtherefore wont be able to afford these prices. 72. Q6In order for my magazine to sell well it will need to be well ADVERTISED, this means that Iwould have to get a well known name for my magazine so that people who were interestedcould purchase my magazine, leading on to it doing well in the industry.I could advertise my magazine in other similar magazines such as KERRANG and NME, as they have the same genre. Also younger age magazines as they would have some ofReverbs potential readers reading them. This cold be a simple advert, or a small pull outversion to draw the audience in. (this could only happen if the magazines would allow thisadvertising in them)After the magazine was more popular, I could then move on to advertise it on a larger scale, on TV adverts on music channels as they would be interested in the magazine oralso radio stations. 73. Button isnt full, wastesspace doesntlookprofessional.Not enoughfeatures, doesnt look like aprofessional magazine.Exclusiveshould be Only twoin the topcolours on thethird tomagazine, does grab nt makebuyers anythingattention.standout.Again, the button isnt full, wastesspace doesntlookPhoto beenprofessional. Overall I learnt:The masthead must stand out amongst other magazinesedited, looksThe use of colour makes certain features stand outa little to Buttons must be near the top as the audience read them first and mustorange.be full of information with no gaps to make it stand out Cover star must central or to one side of the magazine so features Only two around are clear, also cover stars eye line must be on the line of the topcolours on thethird to draw the buyer inmagazine, does nt make anythingstandout. 74. Noreinforcement of brand identity.To muchinformation on the sub headings.No dividers in thecontents soQuote isnt cant fastanchored to the track to apicturespecificsection. No captions with thepictures, dont know what Overall I learnt:there trying to tell the All pictures must be anchoredaudience.Page numbers must stand out amongst other text Headings must stand out more than the sub headings Heading and sub headings shouldnt be to long and should draw the audience in to read that article. Contents can have dividers to help the audience find a section quickly. 75. No tab to help theaudience find the article quickly.No caption anchored to the imagesOverall layout is to simple and childish.Stand first doesntstand outBy line doesnt stand out.much.Blank pace there for noreasonOverall I learnt:Columns are essential so that the reader knows which way to read the articleDrop caps help the reader to know where the start of the article isTabs help the reader to find where the article is in the magazineStand out quotes grab the audiences attention and interest them in the articleAll pictures must have a captionBrand identity must be reinforces somewhere on the pagePictures must be framed well to help convey a certain image.