revenue management strategy

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PRE-INTERNET POST-INTERNET

YIELD

MANAGEMENTNesting

Bid Price

REVENUE

MANAGEMENTDynamic Pricing

Forecast

Yieldable Rates

Non Yieldable Rates

REVENUE

MANAGEMENTDistribuzione

Sales “driver “

Marketing “driver”

POST - INTERNETPRE - INTERNET

Cosa significa oggi “fare” Revenue Management?

Revenue Management =

Strategia

Miniguida al Revenue Management Strategico

By HotelPerformance

Le 4C del processo di acquisto e consumo

CERCA

CONFRONTA

COMPRA

CONDIVIDE

Collabora e non competere con le OTA

Favorisci la disintermediazione

Favorisci l’advance booking vs il Lastminute

Evita questa politica

Adv. Booking -

999 0giorni

Lastminute

BAR

E ancora di più questa

Adv. Booking

999 0giorni

BAR

Questa invece la modalità corretta

BAR

Adv. Booking

999 0giorni

Lastminute

Segmentazione

Raccogli e analizza i dati

Fig. 2

Conosci i tuoi CostiCosti Fissi

Costi Variabili

Costi Semi Fissi

Costo Marginale

CostPAR

Struttura di Pricing Semplice

Limita le Tipologie di Camera

Business Mix e Distribution Mix

Brand Reputation

AscoltaRispondi

AgisciMonitora

Demand Calendar

Pricing Dinamico Crescente

L’importanza delle 4P (+1)

Definisci gli obiettivi

I miei contatti

Emanuele Nardin

[email protected]

www.facebook.com/hotelperformance

www.twitter.com/h_performance

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revenue management strategy

Travel

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processo di acquisto

modalit correttabaradv