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STYLING HAIR – NATURALLY

RevCare NE 100S Styling Resin

15th November 2016

Dr. Tom Castle – Business Development Manager

© Revolymer 2016

Revolymer – An Introduction

• Specialty chemical company focused on the development of novel

polymers, responsive encapsulation and targeted delivery systems

Established: 2005

Employees: 45, 30 in R&D

AIM Listed: 2012

Itaconix Acquisition: 2016

HQ: Deeside, Flintshire, UK

Manufacturing: Stratham, NH, USA

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• Key markets include personal & home care, coatings, adhesives and sealants

© Revolymer 2016

Enhancing Functional Performance of Our Partners’ Products

Key Markets

Personal Care and Healthcare

• Skin care

• Hair care

• Colour cosmetics

• Oral care

• Topical skin care

Home Care

• Laundry, dishwash, hard surface cleaners

Industrial

• Coatings, sealants & adhesives

Personal Care and Healthcare

Specialty Polymers

• Film formers

• Natural ingredients

• Moisturisation

• Increased substantivity and deposition

• Hair styling

• Sensory enhancement

Encapsulation

• Fragrances, skin care actives

• Friction, pH, concentration, temperature release

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© Revolymer 2016

Trends in Personal Care

• 57% of US consumers buy natural and organic products because they don’t contain unnecessary ingredients or chemicals

• 42% of UK consumers now prefer natural and organic products because they believe they are better for the environment

• Natural personal care products accounted for 25% of the overall Beauty market in 2015 and is projected to grow at a compound rate of almost 10% through 2019

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• Need for high performance, natural and

sustainably derived, styling resin

Source: Kline Personal Care ingredients database 2016 and Mintel Trends 2025

© Revolymer 2016

RevCare NE 100S - Natural Hair Styling

High performance naturally derived styling resin with excellent

environmental protection

Natural, soft feeling and flexible hold

Reduced tack and flaking

Great formulation compatibility with no solvent or pre-

neutralisation required

Easily washed out of hair after use

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© Revolymer 2016

RevCare NE 100S Styling Resin

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INCI : SODIUM POLYITACONATE

• Sodium salt of polycarboxylic acid

• Derived from natural sources (100% biobased carbon) from

fermented feedstock and green processes

R = Na+ or H

n

KEY PROPERTIES

• Water soluble, easy to handle

• Biodegradable

© Revolymer 2016 7

5% 10%

PVP/VA

Start - 0 hours

• Styled tresses left at 35 °C, 85% relative humidity

5% 10%

Styled with RevCare NE 100S

RevCareTM NE 100S – Hair Styling with Excellent Environmental Resistance

© Revolymer 2016 8


5% 10%

PVP/VA

24 hours


5% 10%


© Revolymer 2016 9


Excellent environmental resistance from RevCare NE 100S

5% 10%

PVP/VA

48 hours

5% 10%



© Revolymer 2016

Style Retention: Results

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Initial

1 hour

3 hours

6 hours

24 hours

48 hours

PVP/VA Acrylamide/Acrylate RevCare NE 100S

VA/Maleate/Acrylate VP/Acrylate

Match for the best

petrochemically

derived resin

35 °C, 85% R.H.

© Revolymer 2016

Observations & Conclusions

• Exposed to high humidity polymer films absorb water. Films that are too hygroscopic will over plasticise and fail.

• Tresses treated with RevCare NE 100S retain their style demonstrating resistance to over plasticisation and failure of bonding between hairs

• RevCare NE 100S outperforms PVP/VA benchmark and is as effective as other leading synthetic styling polymers

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© Revolymer 2016

Hair Fibre Welds

• Hair styling polymers function by forming seam and spot welds between adjacent hair fibres

• Strong forces are exerted on welds as a result of hair movement

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Seam Weld

Natural bending modulus of hair is retained

Spot Weld

Bending modulus is that of the composite

© Revolymer 2016

Style Flexibility Method

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• Tresses are wetted

• Product is applied

• Tresses air-dried overnight

• Force required to flick curl with a metal rod measured using modified hair combing rig attached to texture analyser

Rod attached to

the load cell

Hair tress fixed

to the rig

Movement of

the rod/load

cell assembly

© Revolymer 2016

Style Flexibility Results - First Cycle

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0

200

400

600

800

1000

1200

1400

1600

1800

0 20 40 60

Forc

e (g

)

Probe Travel Distance (mm)

RevCare NE 100S

PVP/VA

VP/Acrylate Copolymer

VA/Maleate/Acrylate Copolymer

Acrylamide/Acrylate Copolymer

© Revolymer 2016

0

100

200

300

400

500

600

0 20 40 60

Forc

e (g

)

Probe Travel Distance (mm)

RevCare NE 100S

PVP/VA




Style Flexibility Results - Second Cycle

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•RevCare NE 100S delivers a soft hold and good flexibility

© Revolymer 2016


• For styled hair, bending the array exerts forces on the polymer film leading to some weld failure – subsequent bending requires less force

• Bending force gives an indication of the inherent softness of the hold

• Differences in forces required in consecutive bending cycles are an indication of the flexibility of the polymer film

• RevCare NE 100S delivers a comparatively soft, natural hold that has good flexiblity

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© Revolymer 2016

Comb Resistance Method

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• Force required to comb the tresses is measured using a hair combing rig attached to a texture analyser

© Revolymer 2016

Comb Resistance Results (First Cycle)

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0

500

1000

1500

2000

2500

3000

3500

4000

0 20 40 60 80 100

Forc

e (g

)

Comb Travel Distance (mm)

RevCare NE 100S

PVP/VA




No treatment

© Revolymer 2016

Comb Resistance Results (Second Cycle)

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0

200

400

600

800

1000

1200

1400

1600

0 20 40 60 80 100

Forc

e (g

)

Comb Travel Distance (mm)

RevCare NE 100S

PVP/VA




No treatment

© Revolymer 2016


• The force required to comb styled hair depends on how the fibres interact – styled hair requires a larger force

• The greater the degree of welding (seam welds, number of spot welds) the larger the combing force

• RevCare NE 100S welds lightly – comb force is low giving a natural and touchable feeling to the hair

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© Revolymer 2016

Frizz Control Results

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1 hour

2 hours

3 hours

24 hours

PVP/VA

Acrylamide/Acrylate RevCare NE 100S

VA/Maleate/Acrylate

VP/Acrylate

Control

© Revolymer 2016


• Hair becomes frizzy owing to hydrogen bonds between adjacent fibres being broken

• Styling polymers supplement the degree of inter-fibre bonds

• This bonding is diminished gradually as the polymer film hydrates and plasticises

• RevCare NE 100S bonds hair lightly and is resistant to plasticisation helping to prevent frizz

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RevCare NE 100S Formulation Examples

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© Revolymer 2016

RevCareTM NE 100S Formulation Example – Natural Hair Spray

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Method: • Add ingredients in order and stir until dissolved

• No heating required

Raw Material INCI Weight% Phase

Water Aqua 92.00

A

Pricerine™ 9091 Glycerin 0.50

DL Panthenol Panthenol 0.50

RevCare NE 100S Sodium Polyitaconate 5.00

MinaSolve Green B Pentylene Glycol (and) Aqua (and) Sodium Benzoate (and) Benzoic Acid 2.00

© Revolymer 2016

RevCareTM NE 100S Formulation Example – Natural Hair Mousse

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Water Aqua 86.00

A


DL Panthenol Panthenol 0.50


Olivoil Glutamate FOKSNaB Sodium Olivoyl Glutamate 6.00

MinaSolve Green B Pentylene Glycol (and) Aqua (and) Sodium Benzoate (and) Benzoic Acid 2.00

© Revolymer 2016

RevCareTM NE 100S Formulation Example – Natural Hair Gel

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Water Aqua 88.98

A


Panthenol Panthenol 0.50


MinaSolve™ Green B Pentylene Glycol (and) Aqua (and) Sodium Benzoate (and) Benzoic Acid 2.00

Natrosol™ 250 HHR PC Hydroxyethylcellulose 2.00

© Revolymer 2016

RevCareTM NE 100S Summary

Polymer styling technology derived from natural sources (up to

100% carbon) using green and sustainable processes

Biodegradable

Good formulation compatibility with no alcohol or pre-

neutralisation required

Natural feel styling with low flaking and tack

Excellent environmental resistance

Outstanding anti-frizz agent

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© Revolymer 2016

www.revolymer.com

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Revolymer (U.K.) Ltd

1 Newtech Square

Zone 2, Deeside Industrial Park

Deeside

Flintshire, UK

CH5 2NT

Tel: +44 (0) 1244 283 542

Email: [email protected]

http://www.revolymer.com/

mailto:[email protected]

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