revamp your about page
DESCRIPTION
Trying to figure out how to make your About page Compelling and Engaging? Follow these simple hints and tips from Motivating MumTRANSCRIPT
ABOUT YOUR ‘ABOUT’ PAGE
• What to include on your ‘About’ page
• Who you are
• What the site is about
• Learn if there is a real person or company behind the scenes
• Find contact information
• And basically see if your personality and philosophy is in line with theirs
• Does your ‘About’ page attract your ideal client?
THE REAL PURPOSE OF YOUR ‘ABOUT’ PAGE
• Your client wants to know what can you do for THEM
• It needs to encourage visitors to read more, contact you & hopefully make a purchase
ADD TO YOUR NAVIGATION• You don’t have to use ‘About’ as the page headline
• Be creative…entice clients to want to read more
TELL YOUR STORY• Melissa Ingold’s story appeals to frustrated entrepreneurs because she gives
them hope
LET YOUR PERSONALITY SHINE
• Avoid ‘dry’ copy & sales-driven bullet points
• Be friendly. Be enthusiastic. Be who you are!
TELL A COMPELLING STORY
• Your ‘voice’ should be apparent immediately
• Stories are instantly engaging
• Your story must resonate with your ideal client
– She needs to see herself in you
– She needs to see the possibilities for herself
What does YOUR ‘About’ page say about you?
ADD PHOTOS TO YOUR ‘ABOUT’ PAGE• Marie Forleo shows what type of business coach she is through her use of
pictures
ADD PHOTOS TO YOUR ‘ABOUT’ PAGE
• Carefully select your photos– They should NOT be an afterthought!
• Photos should enhance your story & attract a specific client
• Think about the image you want to convey to your reader
TYPES OF PHOTOS
• Professional headshots• Gives a solid business look to your page
• Choose a photographer who can capture your personality & style
• Ask to see their portfolio, talk to past clients, read their testimonials
• Choose someone whose style matches your business & image
• Can be expensive
TYPES OF PHOTOS
• Snapshots• Family snapshots, vacation photos or selfies can work
• Avoid bright sunlight
• Smile & make eye contact with the camera
• If others are in the photo, you may need a model release
• Keep it recent
• Your face should be in focus
• What’s going on in the background?
USING VIDEO
• Creates an instant connection
• Makes readers feel as if they have met you in person
• Clearly conveys tone of voice & body language
• Is interactive & engaging
• Solidifies your brand
USING VIDEO
• Keep it short – less than 3 minutes• Keep it relevant – how can you help your customer• Be entertaining – let your personality shine• Produce this video with the best quality you can
afford• Natural lighting is best
• Use a lapel mic instead of your computer’s built in mic
GO BEYOND THE BASICS
• Consider adding:• Opt in forms
• Contact info
• Testimonials
• Links to related content
• Things to buy
• Upcoming speaking engagements
OPT IN FORMS
• Make it flow naturally from the copy on your ‘About’ page
• Make it a no-brainer that people should sign up
OPT IN FORMS
• Marie Forleo tells about what she offers her readers & follows up with a nice, bold call to action
CONTACT INFORMATION
• Yes, you should have a contact page
• But you don’t want your readers to work too hard to reach you
• Don’t let them click away from your site
• Include:• Email
• Social media links
• A phone number
• A way to book an appointment with you
LINKS TO OTHER PAGES OR POSTS
• No page on your site should be a ‘dead end’
• Always give the reader something else to read
• Don’t rely on them clicking the ‘back’ button… they can just as easily click off your site
• Other things your reader might enjoy:
• Most popular blog posts
• Your podcast
• Best selling products or coaching packages
• Your resources page
NEVER MISS AN OPPORTUNITY
• Promote yourself!
• Tell the world if you’ve been featured in a magazine or on television
• Include upcoming speaking engagements on your ‘About’ page (a MUST if you’re a speaker)
• Make it easy for visitors to find the info they need
EXAMPLE: MARITZA PARRA
LESS IS MORE
• Yes, there’s a lot of info to include on your ‘About’ page…but don’t write an epic novel!
• What does your ideal reader want from your About page?
• What do you want your ideal reader to know about you?
FOR MORE INFORMATION…
• Please sign up for A Daily Dose of Motivation, for small business tips and tricks delivered to your inbox daily
• Check out Motivating Mum Facebook page – please leave a link there to your new About page