reuters market light - profile presentation

8/8/2019 Reuters Market Light - Profile Presentation

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RML1

A transformational impact on the farming community


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RML

Addressing the challenges facing IndianAgriculture is crucial for achieving inclusive growth

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Integrated rural development challenges: The painfelt by most farmers in India

Farmers get very little for their produce

Huge wastage in crops and resources

What price should I expect forMY

crop?

When should I harvest and where

should I sell MY crop?

What is the likely weather condition

in MY district?

How can I boost MY productivity?

Where do I get insurance, loan or the

subsidy from?

Source: University of Agriculture sciences, Technopak retail report, FICCI research,

Primary research (n=2000), Trials (~ 600), McKinsey Faida report

Many middlemen

Disaggregated markets Fragmented information

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RML

Addressing the consumer pain through the firsthighly personalized professional informationservice

RML:A revolutionary

personalized decision-

making tool.

Local language, fitting

in their workflow, as per

their individual

preferences!

Everyday

Crop Prices from nearby

and far off markets

Local and international

Agriculture News that

impact crop or input

prices

Advisory Tips that help

improve productivity

District Level Weather

forecasts that help

improve productivity

RML:A revolutionary

personalized

decision-making tool. Local language Local content

Fitting in their workflow

All operators and handsets

Over the Counter As per their individual

preferences!

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User Experience made super-easy

1. Scratch Card

2. Call Us

3. Service Starts

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RML

Impact on the farmers lives

I used to sell Bananasfor R. 4 a kilo. Based on

RML messages, Inegotiated the rate to Rs.

7 per kilo with the samebuyer. 75% higher price.

I received the name andphone number of the local

officer to get the seedsubsidy. I was able to acton

the information immediately.

Ravindra Shinde harvestedsoybean and was about to sell.The price was Rs. 1620/- (~$32).

He gathered from RML about a fallin soybean production in the US

and Argentina. He held back thesale and sold later at 2430/- (~$50)per quintal.

I I

got message on relativehumidity going up to 70%. As aprecaution, I put a spray of Rs.

500 (~$10). My friend did notknow this. He lost nearly Rs. 4lakh of his crop that day.

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Impact on the farmers livescontinued

Saved Rs. 12000 onchemicals and

increased yield by

1.5-2qtl per acre

Application of

micronutrients

increased yield by 2-3 quintal per acre

Increased yield 2quintal per acre

and saved Rs.

20,000 by using

less seeds

Saved Rs. 20,000

on not re-sowing

and increased

yield by 15-20%

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Reasons for buying Reuters Market

Light subscription?

All fig. in %

6

18

46

53

58

64

73RML information messages help me plan my farming

activities in advance

RML information messages help me to get good rates

for my crops

RML information messages help me make profits

RML information messages help me take informeddecisions on selecting which markets to buy / sell from

Due to RML information messages, I can guide my

fellow-farmers on farming related activities

With RML information messages, I feel a sense of pridethat I am more knowledgeable than other fellow-farmers

Dont Know/Cant say

No, 4% May be, 2%

Yes, 94%

Will you recommend RMLto your

Fellow Farmers?

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Base: over 500


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RML

The RML Journey: Bringing the Reuters CoreCompetence to the Farming Community

Jan 06 Jul 06 Oct 06Apr 06 Jan 07 Apr 07 Jul 07 Oct 07

Content Delivery Sales Marketing Support

Hundreds ofcontentprofessionals

in villages

Personalizedon alloperators and

handsets

Through over40,000 ruraloutlets

AwarenessandEducation of

Farmers

Choicethroughoutthe crop

cycle

Leading experts in rural markets helped developed RML.

RML

launched

as a

business

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RML

Recognized as pioneer by the experts

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The UNDP accolade

in 2008

ICRIER study in 2009World Economic Forum in

Cape Town in 2009

Cambridge University

Business and Poverty

Leadership Program

Mention in Nandan Nilekani's

book 'Imagining India'Prof. C.K. Prahalad's

path-breaking book

"Fortune at the Bottom

of the Pyramid"

London Business

School case study in 2009

FT & Justmeans

SocialInnovationAward in 2010

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Creating a multiplier effectand continuouslyimproving.

Sharing lessons with the world

Government and rural development

officers in Kabul, Afghanistan

Development and donor communityat the IFC, Washington, DC

Advisor to the Government of

Tanzania

Workshop for key World Bank

Officials at World Bank, New Delhi

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RMLs growth in India.

Over 3 years, several hundred thousandcustomers.

Most now buying for over 6 months.

Reached over a couple of million farmersthrough using and sharing

An estimated 15,000 plus villages.

Hundreds of full-time content

professionals.

Over 250 crops and varieties, 1000mandis, localised and internationalnews, and 2000 weather locations for 13states.

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RML

RML: A transformational opportunity for Indianagriculture

8 crore

10 crore

12 crore

Potential

Average income

increase of an

RML user

Total income

increase of all

RML users

INR 5,000*

INR 500 crore

INR 5,000

INR 40,000 crore

*= lower estimate of the ICRIER study

0.1 crore

3.6 crore

12 crore

Today

[Cultivators]

[Mobile users]

[RML users]

Estimate

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In Summary

RML has built a revolutionary servicethat directly and positively impacts thefarming community

It is a platform for passingpersonalized actionable knowledge tothe farmers

It can be a valuable partner toorganizations engaged in agriculture.

Inclusive and

Sustainable

growth in thecountry.

An example for

other countries to

emulate.

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