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A transformational impact on the farming community

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•Livelihood for approximately 600 million citizens

•18 percent contribution to the countries GDP

•Second largest farm output worldwide

•High potential to influence overall economic growth

Largest economic sector

•Faster and more inclusive growth

•Achieve 4 % growth rate against 1.7% in the Xth plan

• ‘Bridging the Knowledge gap’ identified key strategy

The Vision for Agriculture

(XIth 5 Year Plan)

•Low productivity, with average crop yields well below world levels

•Highly fragmented Marketing chains

•Limited access to information leading to limited ‘knowledge to act’

•Expensive credit

•Poor education and lack of awareness of the benefits of new technology

Multiple Challenges

Addressing the challenges facing Indian Agriculture is crucial for achieving inclusive growth

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Addressing the consumer pain through the first highly personalized professional information service

Everyday……

•Crop Prices from nearby and far off markets

•Local and international Agriculture News that impact crop or input prices

•Advisory Tips that help improve productivity

•Taluka Level Weather forecasts that help improve productivity

RML: A revolutionary personalized decision-

making tool.• Local language• Local content• Fitting in their

workflow• All operators and

handsets• Over the Counter• As per their individual

preferences!

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User Experience made super-easy

1. Scratch Card

2. Call Us

3. Service Starts

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Impact on the farmers lives…

“ I used to sell Bananas for R. 4 a kilo. Based on

RML messages, I negotiated the rate to Rs. 7 per kilo with the

same buyer”. 75% higher price.

“I received the name and phone number of the local

officer to get the seed subsidy. I was able to act

on the informationimmediately.”

Ravindra Shinde harvested soybean and was about to sell.

The price was Rs. 1620/-(~$32). He gathered from RML

about a fall in soybean production in the US and

Argentina. He held back the sale and sold later at 2430/- (~$50)

per quintal.

“I got message on relative humidity going up to 70%.

As a precaution, I put a spray of Rs. 500 (~$10). My friend did not know this. He lost nearly Rs. 4 lakh of his

crop that day.”

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Impact on the farmers lives…continued…

Saved Rs. 12000 on

chemicals and

increased yield by

1.5-2qtl per acre

Application of

micronutrients

increased yield by 2-

3 quintal per acreIncreased yield 2

quintal per acre

and saved Rs.

20,000 by using

less seeds

Saved Rs. 20,000

on not re-sowing

and increased

yield by 15-20%

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Recognized as pioneer by the experts……

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ICRIER study

Mention in

Nandan

Nilekani's

book 'Imagining

India'

Mention in Prof.

C.K. Prahalad's

path-breaking

book

"Fortune at the

Bottom

of the Pyramid"

London

Business

School case

study

FT & Justmeans

Social Innovation

Award,2010 for "Best

Base of the Pyramid

Strategy"

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Mbillionth Award South Asia,

2010 for pioneering a mobile

based information service for

farming communities in villages

across India

Highly Commended, The Coffey

International Award, supported

by the Department for

International Development,

2010

Conferred by the United Nations

Development Programme, the

International Chamber of Commerce and

the International Business Leaders Forum

Included in the

Accenture Report –

'Masters of rural

markets: The

Hallmarks of High

Performance'

Included in The

City UK Financial

inclusion

brochure.

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Creating a multiplier effect…and continuously improving….

Sharing lessons with the world

• Government and rural development

officers in Kabul, Afghanistan

• Development and donor community

at the IFC, Washington, DC

• Advisor to the Government of

Tanzania

• Workshop for key World Bank

Officials at World Bank, New Delhi

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RML’s growth in India….

• Over the years, RML has positively impacted hundreds of thousands of farmers.

• It is estimated that the RML service has been used by over a million farmers, through sharing, with several hundred thousand using a paid service.

• RML operates in 13 states in India and covers over 440 crops and varieties with more than 1400 markets and 2800 weather locations across these states.

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In Summary

• RML has built a revolutionary service that directly and positively impacts the farming community

• It can be a valuable partner to organizations engaged in agriculture.

Inclusive and Sustainable

growth in the country.

An example for other countries

to emulate.

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