A2 Pre-production Tasks Feedback

Student Name: Reuben Osborn-Lax

Task 1 – Pre-production: Research & Planning Evidence on blog

1. Similar Products – music video analysis yes2. Genre Analysis (including genre & digipak research) yes3. Target Audience yes4. Annotated lyrics yes5. Drafts yes6. Storyboards yes7. Shotlist yes8. Layouts – floor plan yes9. Locations yes10.Costumes yes11.Props yes12.Actors yes13.Equipment yes14.Production schedule yes

Teachers comments

1. You have started to analyse The Vaccines video well. But you need to apply Goodwins 6 aspects of a music video and 5 steps to the video. Can we identify all that Goodwin would expect us to see? More detail added.

2. Your genre analysis and target audience analysis’ are the first posts on your pre-production ‘label’, you could make this clearer by re-titling the post and ‘genre research’. Now re-labelled. You could improve your genre analysis by adding more detail about the genre, perhaps give other visual examples other than the Kodaline picture. Your digipak research is good. However can we rotate your CD cover annotations to make it easier to read?

3. Your target audience work is good. Excellent research from NME magazine.

4. Annotated lyrics now added clearly stating your interpretation of the song5. Some evidence of ideas drafted6. Storyboards are clear and detailed and have now been uploaded.7. Very detailed shot list now uploaded.8. Clear detailed floor plans now added.9. Location shots now added, with detailed descriptions of choices made.10.Costume analysis and choice of colours now added.11.Props now added with reason behind choices.12.Choice of actors and reasons now added.13.Equipment now added.14.Production schedule has now been adjusted to a more standard format

and has all the necessary information.

Where is the rest of your work Reuben? Please upload everything to your blog.

This is incomplete and therefore only a level 1.Excellent posts detailing how you will reach your target audience through applying Goodwin’s techniques to your video, and great second music video analysis. Good additional work of risk assessments, permission slips and production roles.

Mark out of 20: 5Teacher name: A Jones Date: 02/01/14

Student action plan for improvement

I have changed my costume description and my production schedule.

I have also done another music video analysis in which I have applied goodwins theory.

Final mark out of 20:16 Date:21/01/14