retooling with marketing automation

Industrial Marketing Solutions

INDUSTRIAL STRENGTH MARKETING

Retooling with

Marketing

Automation.


Continuously Improving Your Industrial Marketing

ISM is here to make — and keep — marketing the strength of your

business. Committed to continuous improvement, we’re always optimizing and inform you when your marketing

requires retooling.


Our Process

1.  Test marketing innovations.

2.  Identify the most effective and affordable solutions.

3.  Offer proven marketing advantages to our clients.


Today’s Innovation: Marketing Automation

Marketing automation has the potential

to transform your business. But implementing it requires adopting a new tool, as well as some reconfigurations to

your marketing program. That’s why ISM has put together a streamlined, cost-effective solution for our clients.


In the next 60 minutes, let’s:

1.  Define marketing automation.

2.  See how B2Bs benefit.

3.  Review ISM’s solution.

4.  Experience a live demo.



Marketing

automation.


Marketing Automation Is

A term for software platforms that

capture website visitors’ information and preserve it in a cloud-based marketing database, making leads available for

ongoing marketing.


Marketing Automation Is Not

Software that will do marketing for you.

Rather, it’s a powerful tool that can facilitate better integrated marketing.


Successful marketing automation requires:

1.  Technical onboarding

2.  Website management

3.  A customer database

4.  Marketing campaigns



How B2Bs benefit.


Lead Intelligence With a marketing automation system, a record is created for

every prospect who fills out a form on your website. You can see

how often they visit your site, which pages they go to, and

which promotions they click on. You can even assign them a

“lead score” based on these activities for your sales team.


Lead Intelligence Results

•  54% of companies with marketing automation capture intelligence for the

sales team, compared to 25% without.

—The Lenskold and Pedowitz Groups

•  69% of top performing companies cite “cooperation between marketing and

sales” as the most critical value driver for maximizing marketing automation

ROI.

—Gleanster

•  68% of successful marketers cite lead scoring . . . as most responsible for

improving revenue contribution.



Lead Nurturing For marketing automation, the most important piece of

information to capture is a lead’s email address. With it, you can

use the platform to run integrated marketing campaigns that will

nurture prospects into qualified leads.


Lead Nurturing Results

•  B2B marketers who implement marketing automation increase their sales-

pipeline contribution by 10%.

—Forrester Research

•  Businesses that use marketing automation to nurture prospects experience a

451% increase in qualified leads.

—The Annuitas Group

•  B2B marketers see an average 20% increase in sales opportunities from

nurtured leads vs. non-nurtured leads

—DemandGen


Reporting & Analytics A marketing automation system records all lead activity in

individual profiles. It aggregates this data to show how prospects

generally progress from first contact to customers, providing

valuable information for planning more effective marketing.


Reporting & Analytics Results

•  Companies using marketing automation see 53% higher conversion rates.

—Aberdeen Group

•  78% of successful marketers cite marketing automation systems as most

responsible for improving revenue.


•  63% of companies that are outgrowing their competitors use marketing

automation.




ISM’s solution.


Lots to Choose from

According to Capterra, there were 211 marketing automation platforms as of 2014. Selecting the right one requires

careful consideration.


ISM Selected Act-On.

ISM evaluated dozens of platforms and

chose Act-On as the best option for providing a robust, scalable, and affordable marketing automation

solution for its clients.


What We Can Do with Act-On

Here’s a shortlist of 10 marketing advantages ISM can provide your

company with Act-On.


Advantage No. 1 – Marketing Database

Compile an accessible record of all the prospects who visit your website and

identify themselves by filling out a form.


Advantage No. 2 – Daily Report

Each morning, receive a report summarizing the previous day’s online

marketing activity in your inbox.


Advantage No. 3 – Real-Time Alerts

Receive an email or text whenever a customer takes a specific action or when

a known prospect visits your site.


Advantage No. 4 – Funnel Reporting

Monitor, in real time, how anonymous visitors become known visitors,

prospects, leads, and then customers.


Advantage No. 5 – Competitor Monitoring

Track competitors’ online marketing efforts across channels and see how

your company measures up.


Advantage No. 6 – Email Workflows

Use series of timed and conditional emails to keep prospects engaged and

qualify leads for sales.


Advantage No. 7 – RSS Emails

Automatically deliver emails about new blog articles or other subscription-based

content to your email list.


Advantage No. 8 – Webinar Integrations

Promote WebEx or GoToWebinar webinars, enrolling webinar contacts into marketing automation workflows.


Advantage No. 9 – A/B Testing

Test email subject lines, forms, and landing pages to see which convert best.

Automatically use the ones that do.


Advantage No. 10 – Free Upgrade

At no cost, ISM is upgrading its MarketstrongTM Communicator clients’

marketing automation to Act-On.



A live

demonstration.


www.marketstrong.com

Thank you.

retooling with marketing automation

Marketing

ongoing marketing

marketing program

industrial marketing

marketing automation

marketing automation

dene marketing automation

integrated marketing

better integrated marketing