rethinking in the hard time, mr bao tran q, cao thang eye hospital
TRANSCRIPT
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RETHINKING IN THE HARD TIMETHE CASE STUDY OF CAO THANG EYE HOSPITAL
BAO Tran Q.
Business Development Director
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Incorporated in 2001
Ambulatory care
The first private eye hospitalThe first JCI-accredited hospital
Doctors:18
Outpatients: 72,000
Surgery:5,000
Membership:Asean Association of Eye
Hospitals (AAEH)
World Association of Eye Hospitals
(WAEH)
FACTS & FIGURES
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Hard TIME
We are observing
Economic downturn
Social healthcare coverreduction
Low consumer confidence
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Rethinkingtosustain
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Bedifferentin term of ...
PATIENT (Medical Tourism)
POSITION (International level)
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Medical Tourist
GRAHAM DONAGHYA Melburnian, 57 yrs
A Queens Counsel
Traveled 4000 miles for a
presbyopia (age-relatedfarsightedness) surgery
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non-residential
vietnamese
Cassie VoA Vietnamese American, 32
yrsAn endocrinologistof Cedar Sinai Medical Center
Laser vision correction in her lasthomeland visit
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expatriate
Jo, Dan&CliveTeachers from RMIT Vietnam Campus
Refractive surgery
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it is estimated that annually there are....EYE CARE market opportunity
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OUR Target
of the market opportunity
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advantages
Specialty Nature Patient Side
Outpatient basis
Quick intervention
Standardized procedures
No Medical Facilitator
required
Demand of a healthy
vision
Cost affordability
Flexible schedule
Ezi access travel
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Accreditatio
n
JC
I
Same Day
Surgery
Excellent
Patient
Management
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A sample of patient schedule
Day 1:Arrive in Ho Chi Minh City
Day 2: Initial Eye examination
Day 3:Refractive/ Cataract Surgery
Day 4: One-day checkup
Day 5 -7:Free and easy
Day 8: One-week post surgery checkup
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Positioning
India:New Vision LaserCenter
Vietnam: CTHospital
Singapore: SNEC, LSC,TTSH
Thailand:TRSC
4DestinationforLASIK
Recommended by TripAdvisor
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website The leading eye hospitalwebsite in Vietnam, addressing
85% eye care inquiries
The third most-visited hospitalwebsite in Vietnam
8000visitors a day
80 -150visitors at anytime
From 70countries and
territories
74%World HealthTourism Congress
2011
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Principle
80/20local clients
overseas clientssource of prof i t
brand contr ibut ion
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Targeted valuesa Vietnamesehospital, pursuing international
standards
a high-volumeeye surgical cente
affordableservice
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THANK FOR YOUR ATTENTION
Mr Bao TranMBA (Melbourne Business School)
mailto:[email protected]:[email protected]