Name: Retaw

This name water backwards, this shows that my product would go against the norm and would show that the product can be attractive to the public. This is good for my product because this allows my product to stand out among my competitors by being creative and innovative with my product, this can also show to the public that my product is a humorous one and that if they choose to purchase my product they will get humour and at the same time good quality water.

Slogan: more retaw please

This slogan gives off the effect of someone ordering some water at a restaurant or bar, this also highlights the comedic aspect of my brand name because it shows how absurd of a word retaw is and that it is in a bar. The use of this ‘bar’ effect also offers that my product would be sold in a number of different locations, showing off its variety to my customers.