2012 May

Analyze of the promotion price for 5

market segments:

- Water- Beer- Milk- Yogurt- Wine

* Month: May* Retailer: Supermarkets* Market: Ukraine* Area of study: Promotional price

2012 May

RETAILERS WATER BEER MILKYOGHUR

TWINE

BILLA 1,85 UAH 4,12 UAH 6,88 UAH 19,97 UAH 31,99 UAH

NOVUS 7,18 UAH 29,95 UAH 26,65 UAH

TARGET 8,37 UAH 7,70 UAH 21,10 UAH 25,73 UAH

VARUS 2,24 UAH 2,75 UAH 11,88 UAH 23,99 UAH

БУМ 2,90 UAH 6,99 UAH 6,39 UAH 13,69 UAH 43,93 UAH

ВЕЛИКА КИШЕНЯ

9,58 UAH 34,92 UAH

ВОПАК 2,66 UAH 4,25 UAH 25,72 UAH

ЕКО-МАРКЕТ 2,49 UAH 3,50 UAH 14,99 UAH 20,91 UAH 34,67 UAH

КРАЇНА КРАЙ 2,66 UAH 5,39 UAH 17,59 UAH 18,00 UAH

ЛЕЛЕКА 6,93 UAH

ОБЖОРА 2,66 UAH 5,98 UAH 23,30 UAH 45,32 UAH

ПЕРЕКРЕСТОК 2,53 UAH 12,98 UAH 17,47 UAH 28,65 UAH

ФУРШЕТ 11,78 UAH 4,99 UAH 37,32 UAH

SUMMARY OF THE ANALYZE *

* Prices for one liter/kg. – Random selection of the market segments – Promotions found in the promotions leaflets for the month of May in Ukraine (90% of the stores

group)

2012 May

RANKING OF THE PROMOTIONAL PRICE FOR:

WATER - SPARKLING MINERAL WATER

BILLA obtained the first position with a promotional price of 1,85 UAH

ЕКО-МАРКЕТ, with his promotional price of 2,5 UAH, which means 44,17% bigger than Billa, obtained the fifth position.

As a comparison, the average promotional minimum price for this segment of market for the

month of May:

3,53 UAH

2012 May

RANKING OF THE PROMOTIONAL PRICE FOR:

BEER & CIDERVARUS obtained a comfortable first position for the Beer&Cider segment with a promotional price of 2,75 UAH

ФУРШЕТ, with his promotional price of 4,99 UAH, which means 51,65% bigger than Varus obtained the fifth position.

As a comparison, the average promotional

minimum price for this segment of market for the

month of May:

6,39 UAH

2012 May

RANKING OF THE PROMOTIONAL PRICE FOR: MILKБУМ obtained the first position for

the MILK segment with a promotional price of 6,39 UAH

For the month of May, only 4 supermarket retailers promoted the milk. Despite the high competitive segment, ЕКО-МАРКЕТ promotes a liter of milk for a price of 14,99 UAH (134,63% higher than БУМ)

As a comparison, the average promotional minimum price for this segment of market for the

month of May:

8,99 UAH

2012 May

RANKING OF THE PROMOTIONAL PRICE FOR:

YOGURT TO DRINKVARUS, as it did for the Beer&Cider segment, obtained the first place for the Yoghurt segment with a promotional price of 11,88 UAH

BILLA took the fifth position with a promotional price of 19,98 UAH, which means 68,13% higher than what VARUS did in his leaflets

As a comparison, the average promotional minimum price for this segment of market for the

month of May:

19,54 UAH

2012 May

RANKING OF THE PROMOTIONAL PRICE FOR: WINE

КРАЇНА КРАЙ, with his aggressive price of 18 UAH for a liter of wine, obtained the first position.

NOVUS took the fifth position with a promotional price of 26,65 UAH. This price stays quite close to the ones promoted by his concurrent.

As a comparison, the average promotional minimum price for this segment of market for the

month of May:

31,41 UAH

Thank you for your attention.

Feel free to contact us for more details concerning this analyze or to comment this analyze:

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Hiper-com Monitoring-Kievул. Ярославов Вал, дом 13/2, литера «Б», офис 3, Киев

2012 May

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