retail trade: let's go shopping - dlr.sd.gov · retail trade: let's go shopping ......

Retail Trade: Let's Go Shopping

Everyone needs to go shopping eventually. We simply need things. Shopping can be an enjoyable experience, or even a hobby or favorite past-time. Thousands of businesses in South Dakota offer a wide array of goods and services to us consumers. These businesses fall under the umbrella of retailing, but this can be broken down further. For example, there are department stores, discount stores, specialty stores and even seasonal retailers. Consumers in South Dakota can shop at over 4,100 retail trade stores.

The retail trade sector is part of the trade (including retail and wholesale trade), transportation and utilities supersector. Retail trade in South Dakota is the second largest industry sector in terms of jobs (using 2007 covered worker and pay data), trailing only the healthcare and social assistance sector. In 2007, retail establishments employed roughly 50,000 workers. Wholesaler establishments take the products from the manufacturers and distribute them to the retail stores for sale to the public.

March 2009

Labor Market Information Center South Dakota Department of Labor

South Dakota Covered Workers Retail Industry 2000-2007

Year Establishments WorkersAnnual

Pay Payroll

2000 4,316 48,389 $17,608 $852,043,874

2001 4,295 48,346 $18,117 $875,895,265

2002 4,232 48,131 $18,758 $902,827,675

2003 4,216 48,303 $19,403 $937,233,467

2004 4,250 48,551 $19,870 $964,685,736

2005 4,260 49,276 $20,189 $994,813,775

2006 4,220 49,220 $20,806 $1,024,090,918

2007 4,147 49,957 $21,480 $1,073,096,134

Source: Labor Market Information Center, SD Department of Labor

South Dakota e-Labor Bulletin March 2009

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The retail trade sector comprises establishments engaged in retailing merchandise, generally without transformation, and rendering services incidental to the sale of merchandise. The retailing process is the final step in the distribution of merchandise; retailers are, therefore, organized to sell merchandise in small quantities to the general public. This sector comprises two main types of retailers: store and non-store retailers.

1. Store retailers operate fixed point-of-sale locations, located and designed to attract a high volume of walk-in customers. In general, retail stores have extensive displays of merchandise and use mass-media advertising to attract customers. They typically sell merchandise to the general public for personal or household consumption, but some also serve business and institutional clients. These include establishments such as office supply stores, computer and software stores, building materials dealers, plumbing supply stores and electrical supply stores. Catalog showrooms, gasoline services stations, automotive dealers and mobile home dealers are treated as store retailers.

In addition to retailing merchandise, some types of store retailers are also engaged in the provision of after-sales services, such as repair and installation. For example, new automobile dealers, electronic and appliance stores, and musical instrument and supply stores often provide repair services. As a general rule, establishments engaged in retailing merchandise and providing after-sales services are classified in this sector.

2. Nonstore retailers, like store retailers, are positioned to serve the general public, but their retailing methods differ. The establishments in this sector reach customers and market merchandise with methods such as the broadcasting of "infomercials," the broadcasting and publishing of direct-response advertising, the publishing of paper and electronic catalogs, door-to-door solicitation, in-home demonstration, selling from portable stalls (street vendors, except food) and distribution through vending machines. Other establishments engaged in the direct sale (non-store) of products are home heating oil dealers and home delivery newspaper routes.

Retail trade is an aggregation of a dozen sub-industries. The table on the next page shows the break down of worker levels in retail trade for 2007. Almost 20 percent of all employment (or 9,800 workers) are found in general merchandise stores. Included in this large group are mall anchor stores and shopping area super centers. Also in this group you will find department and discount department stores. General merchandise stores also account for a high proportion of part-time workers.

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Food and beverage stores, mainly supermarkets, are second to general merchandise stores in regard to employment in retail trade. Over 8,400 workers are part of the payroll for this industry. Specialty food stores like meat markets add to the worker levels. Establishments engaged in selling new and used vehicles, along with parts, are the next largest worker group. This industry also is the leader in average annual pay. Together, these three sub-industries account for half of all employment in retail.

The next grouping of sub-industries account for a little over a fifth of all jobs in retail. This includes gasoline stations with convenience stores, building material supply dealers such as home improvement centers, and garden center stores. Almost all gasoline stations now include retail convenience store or food mart items which allows them to provide a full line of products and services. In addition to gasoline, most gasoline stations offer video rental, car washes and all types of food and beverage items.

The remaining balance of seven sub-industries belonging to retail trade each employ approximately 1,300 to 3,000 people. Various specialty type retail stores and non-store retailers comprise this grouping. Specialty stores include miscellaneous stores (gift shops, florists and art dealers), clothing, sporting goods, health care, electronics and furniture stores.

Since around the year 2000, non-store retailers have showed steady increases mainly due to Internet sales and mail-order houses. There are no physical locations where customers can go to shop. Other non-store establishments in this grouping are vending machine operators, heating oil dealers and door to door direct selling of merchandise. Less than three percent of total retail employment is in non-store retailers in South Dakota.

2007 Statewide Retail Industry

Industry Establishments WorkersAnnual

Pay Total Payroll

Retail Trade 4,147 49,957 $21,480 $1,073,096,134

Motor Vehicle/Parts Dealers 590 6,597 $35,606 $234,893,634

Furniture/Home Furnishings Stores 199 1,516 $27,095 $41,076,496

Electronics/Appliance Stores 204 1,535 $27,375 $42,021,162

Building Material/Garden Supply Stores 434 5,255 $26,390 $138,679,984

Food/Beverage Stores 369 8,478 $14,717 $124,774,832

Health/Personal Care Stores 221 1,968 $25,945 $51,059,907

Gasoline Stations 675 5,811 $14,860 $86,354,309

Clothing/Clothing Accessories Stores 359 2,587 $13,507 $34,943,810

Sporting Goods/Hobby/Book/Music Stores 226 2,053 $16,820 $34,532,248

General Merchandise Stores 163 9,819 $18,292 $179,604,605

Miscellaneous Store Retailers 533 2,959 $19,452 $57,559,024

Nonstore Retailers 174 1,379 $34,515 $47,596,123

Source: Labor Market Information Center, SD Department of Labor


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The retail industry in terms of products can be divided into two categories:

Hard goods - including appliances, electronics, furniture and sporting goods

Soft goods - encompassing clothing, apparel and other fabrics

Retailers try to differentiate themselves from the competition; however, the strategies the establishment uses to sells its products is an important factor. Department stores are large stores which offer huge assortments of goods and services. Discounters also tend to offer a wide array of products and services, but they compete mainly on price. Demographic retailers aim at one specific segment. A good example would be high end retailers focusing on wealthy individuals. Each of these retailers has its own distinct advantages, and how these advantages play out is important. Discount retailers tend to outperform others during tough economic times. The opposite is true when the economy is flourishing. Successful retailers attempt to unite the characteristics of more than one type of retailer to distinguish themselves from the competition.

The buying of goods for resale is a characteristic of retail trade establishments which distinguishes them from establishments in the agriculture, manufacturing and construction industries. For example, farms which sell their products at or from the point of production are not classified in retail, but rather in agriculture. Similarly, establishments which both manufacture and sell their products to the general public are not classified in retail, but rather in manufacturing. However, establishments which engage in processing activities incidental to retailing are classified in retail. This includes establishments such as optical goods stores that do in-store grinding of lenses, and meat and seafood markets.

Over the past couple of decades, there have been sweeping changes in the general retailing business. For example, at one time there was a made-to-order market for clothing; we now have a ready-to-wear market. In the day of the made-to-order market, the standard "shopping" practice was flipping through a catalog, picking the color, size and type of clothing a person desired to purchase and then waiting to have it sewn and shipped. Some retailers would have a storefront where people could browse. Meanwhile, new pieces were being sewn or customized in the back rooms.

For South Dakota and many parts of the nation and world, the retail business was dominated by smaller family-run or regionally targeted stores, but this market is increasingly being taken over by billion dollar multinational conglomerates. Conglomerates, superstores and giant discounters like Wal-Mart and Sears are popping up on major corners. These larger retailers have managed to develop huge supply/distribution chains, inventory management systems, financing pacts and wide scale marketing plans. Malls are beginning to lag. The savvy firms are combining all phases of their operations to create multi-channel retail powerhouses. With increased access to the Internet, online auction firms like eBay, along with e-commerce giants like Amazon.com, are taking an increasing market share from stores.

Retail trade is in the midst of changes, with big discounters and superstores becoming a more prominent feature of the retail landscape. Opportunities will continue to emerge and develop as retail technologies and marketing strategies continue to influence future trends and growth for this industry. Therefore, keeping pace with current consumer shopping needs and wants is essential for growth, be it a local specialty shop, a mega super store, or an online business.

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Overview of the Labor Market in February

Labor Supply

The number of South Dakotans who would be available to staff a new or expanding business, or South Dakota's labor supply, was estimated at 78,305 in February 2009. Included in this labor supply are those who currently hold jobs (and would like to change) and those who, for a variety of reasons, do not have jobs. (See related data.)

Labor Force

This data is seasonally adjusted.

South Dakota's seasonally adjusted unemployment rate was 4.6 percent in February 2009, up from 4.4 percent in January. Although South Dakota's unemployment rate continues to be well below the national rate of 8.1 percent, the increasing rate reflects the unrelenting effects of the recession. (See related data.)

The national unemployment rate rose from 7.6 to 8.1 percent from January to February 2009, according to a U.S. Bureau of Labor Statistics (BLS) report released March 6. Over the past 12 months, the number of unemployed persons has increased by about 5.0 million, and the unemployment rate has risen by 3.3 percentage points.

The state's February 2009 unemployment rate of 4.6 percent has increased almost two full percentage points compared to the February 2008 rate of 2.7 percent. South Dakota's seasonally adjusted jobless rate has not been this high since November 1986. (See related data.)

The unemployment rate represents the number of unemployed as a percent of the labor force. People are classified as unemployed if they do not have jobs, have actively looked for work in the prior four weeks and are currently available for work. People who were not working and were waiting to be recalled to jobs from which they were temporarily laid off are also included as unemployed.

The concepts and definitions underlying the labor force data come from the Current Population Survey (CPS),the household survey which is the official measure of the labor force for the nation. The statewide estimate of the number of nonfarm jobs is a component of the model used to produce the labor force estimates. Other data used in this model include the number of initial unemployment insurance claims and survey data from the Current Population Survey (CPS) which is specific to the state.

Although state specific data is used in the production of the labor force estimates for South Dakota, the state monthly model estimates are controlled in "real time" to sum to national monthly labor force estimates from the CPS. Therefore, variation in the estimates of the employed and unemployed are somewhat controlled by what is happening nationally. (See methodology.)

South Dakota Nonfarm Wage & Salaried Workers by Industry

This data is not seasonally adjusted.

Cautionary note to users: Users of South Dakota's nonfarm wage and salaried worker data may find unusuallylarge movements in worker levels among individual sectors and in total nonfarm levels starting with the December 2008 estimates. These movements reflect the use of new estimate-review procedures being implemented by the Bureau of Labor Statistics (BLS) of the U.S. Department of Labor. The procedures are designed to bring the aggregate employment change across states into closer alignment with the change in


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the national nonfarm employment level. Nonfarm employment estimates are produced through the Current Employment Statistics (CES) program. National data is produced directly by the BLS. State data is produced by an agency within each respective state (such as the Labor Market Information Center in South Dakota) in cooperation with the BLS. Click here for more information available from BLS.

Over-the-month comparisons

Based on a monthly survey of South Dakota establishments where employment data is collected for the pay periods that occur during the 12th of the month, preliminary estimates show total nonfarm wage and salaried workers employment level was unchanged from January 2009 to February 2009. (See table of related data.)

The zero growth was below average historical patterns derived from previous January to February employment level changes and reflects the decline of demand for goods and services at a national level. (Seerelated historical data.) To put it simply, South Dakota provides more goods and services than it could ever consume; so when national consumers buy less goods and services because of their faith in the economy, then South Dakota businesses must cut back their supply of those goods and services. This is unfortunate for some of the workers in those scaled-back businesses, as jobs had to be eliminated for the companies to maintain profitability. Supporting documentation that showed consumers have been more cautious was provided by the Consumer Confidence Index, which showed February 2009 as the all-time lowest in consumer's confidence in the economy since the index was first created in 1967.

Mining and construction showed a loss of 500 workers (or 2.6 percent). This seasonal loss is well within historical patterns derived from previous January to February employment level changes. Falling mortgage interest rates may have had a part in the recent stabilization in seasonal construction workers. The Census Bureau provides supporting evidence in that South Dakota building permits are higher in January 2009 than they were in January 2008. (See building permits data.) However, it is important to remember one month's data does not establish a trend.

Manufacturing showed a non-seasonal over-the-month loss of 400 workers (or 1.0 percent). Manufacturing is one of the industries hardest hit by the sharp downturn in the national economy.

Retail trade produced a 900 worker (or 1.8 percent) seasonal decrease from January 2009 to February 2009. The loss was just slightly more than expected based on past trends.

Professional and business services showed a seasonal worker gain of 400 workers (or 1.5 percent). The seasonal gain is actually stronger than last year's January 2008 to February 2008 worker increase but is less than the 2004 to 2006 corresponding time periods.

Total government increased by 1,200 workers (or 1.6 percent). The seasonal gain was made up largely by increases in educational workers as schools went back to full employment.

Over-the-year comparisons

Based on a monthly survey of South Dakota establishments, preliminary estimates show total nonfarm wage and salaried workers decreased by 2,700 employees (or 0.7 percent) from February 2008 to February 2009. The high level of Unemployment Insurance (UI) claims supports the estimated over-the-year worker loss. The number of claims for unemployment insurance benefits in South Dakota increased significantly in February compared to last year. (Click here for claims data.)

Natural resources, mining and construction produced a 1,300 worker (or 6.5 percent) loss over the year. The industry took most of its losses starting in the fourth quarter of 2008.


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Manufacturing has been hit particularly hard lately as a result of a deepening national recession and is showing an over-the-year loss of 2,500 workers (or 5.9 percent). As mentioned before, South Dakota provides more goods and services than it could ever consume; so when national consumers buy less goods and services because of their faith in the economy, then South Dakota businesses must cut back their supply of those goods and services. An in-depth analysis by the Federal Reserve Bank of Minneapolis shows that surveyed manufacturers in South Dakota are not as optimistic as they were in 2008. (See the survey results.)

Retail trade increased by 300 workers (or 0.6 percent) from February 2008 to February 2009. Much of retail trade's gain can be attributed to new store openings.

Professional and business services lost 1,100 workers (or 4.0 percent), which is not good news as it indicates other industries are still contracting and no longer need additional help from professional and business services.

The healthcare and social services industry produced an increase of 1,900 workers (or 3.5 percent) over the year. South Dakota healthcare worker numbers have increased every year since the specific data was first recorded in 1972.

Nonfarm Wage and Salaried Workers in the Metropolitan Statistical Areas

Rapid City MSA

Based on preliminary estimates from the monthly survey of Rapid City MSA establishments, the total nonfarm wage and salaried worker count from January 2009 to February 2009 decreased by 100 workers (or 0.2 percent). (See related data.)

From February 2008 to February 2009, the Rapid City MSA nonfarm wage and salaried worker levels lost 200 workers (or 0.3 percent). Like statewide, the Rapid City MSA is feeling the recession within the goods producing industries. (See related historical data.)

Sioux Falls MSA

Based on preliminary estimates from the monthly survey of Sioux Falls MSA establishments, the total nonfarm wage and salaried worker count from January 2009 to February 2009 decreased by 400 workers or 0.3 percent. (See related data.)

From February 2008 to February 2009, the Sioux Falls MSA had a 300 (or 0.2 percent) nonfarm wage and salaried worker decrease. The MSA is feeling the effects of worker layoffs, especially in the goods producing industries and in professional and business services. (See related historical data.)


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Rapid City Metropolitan Statistical Area Nonfarm Worker Levels

Industries February 2009 January 2009

February 2008

% Chg Last Month

% ChgLast Year

Rapid City MSA Total 59,100 59,200 59,300 -0.2 -0.3Total Private 48,500 49,000 48,900 -1.0 -0.8Goods Producing 7,000 7,200 7,800 -2.8 -10.3Service-Providing 52,100 52,000 51,500 0.2 1.2Private Service Providing 41,500 41,800 41,100 -0.7 1.0Natural Resources/Mining/Construction 4,200 4,300 4,600 -2.3 -8.7Manufacturing 2,800 2,900 3,200 -3.4 -12.5Trade/Transportation/Utilities 13,000 13,200 12,500 -1.5 4.0Wholesale Trade 2,100 2,100 2,100 0.0 0.0Retail Trade 8,900 9,100 8,400 -2.2 6.0Transportation/Warehousing/Utilities 2,000 2,000 2,000 0.0 0.0Information 1,000 1,000 1,100 0.0 -9.1Financial Activities 3,800 3,800 3,800 0.0 0.0Professional/Business Services 4,400 4,500 4,500 -2.2 -2.2Educational/Health Services 9,500 9,500 9,300 0.0 2.2Leisure/Hospitality 7,100 7,100 7,200 0.0 -1.4Other Services 2,700 2,700 2,700 0.0 0.0Government 10,600 10,200 10,400 3.9 1.9

2009 data is preliminary and subject to revision. Data may not sum to totals because of rounding.The Sioux Falls MSA includes the following counties: Lincoln, McCook, Minnehaha and Turner.Produced in cooperation with the US Bureau of Labor Statistics.


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Sioux Falls Metropolitan Statistical Area Nonfarm Worker Levels

Industries February 2009 January 2009

February 2008

% Chg Last Month

% ChgLast Year

Sioux Falls MSA Total 133,200 133,600 133,500 -0.3 -0.2Total Private 120,500 121,000 121,100 -0.4 -0.5Goods Producing 19,100 19,700 20,100 -3.0 -5.0Service-Providing 114,100 113,900 113,400 0.2 0.6Private Service Providing 101,400 101,300 101,000 0.1 0.4Natural Resources/Mining/Construction 6,300 6,500 6,800 -3.1 -7.4Manufacturing 12,800 13,200 13,300 -3.0 -3.8Trade/Transportation/Utilities 28,300 28,600 28,200 -1.0 0.4Wholesale Trade 6,700 6,700 6,800 0.0 -1.5Retail Trade 16,400 16,700 16,300 -1.8 0.6Transportation/Warehousing/Utilities 5,200 5,200 5,100 0.0 2.0Information 3,200 3,200 3,200 0.0 0.0Financial Activities 16,800 16,800 16,800 0.0 0.0Professional/Business Services 10,500 10,400 11,100 1.0 -5.4Educational/Health Services 25,600 25,300 24,500 1.2 4.5Leisure/Hospitality 12,400 12,400 12,600 0.0 -1.6Other Services 4,600 4,600 4,600 0.0 0.0Government 12,700 12,600 12,400 0.8 2.4

2009 data is preliminary and subject to revision. Data may not sum to totals because of rounding.County nonfarm wage and salaried worker levels by industry are no longer available.Produced in cooperation with the US Bureau of Labor Statistics.


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South Dakota Statistical Areas Nonfarm Worker Levels

Areas February 2009 February 2008Aberdeen MiSA 21,950 22,210Brookings MiSA 20,005 19,565Huron MiSA 8,325 8,270Mitchell MiSA 12,635 12,730Pierre MiSA 11,410 11,710Spearfish MiSA 11,860 11,865Vermillion MiSA 7,265 7,170Watertown MiSA 17,340 17,505Yankton MiSA 12,850 12,935Rapid City MSA 59,100 59,300Sioux Falls MSA 133,200 133,500Dewey-Ziebach LMA 2,265 2,355Aurora County 765 765


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South Dakota Labor Supply

February 2009

South Dakota 78,305 Hanson County 180Rapid City MSA 11,665 Harding County 85Sioux Falls MSA 22,870 Hughes County 1,670Aurora County 175 Hutchinson County 450Beadle County 1,400 Hyde County 100Bennett County 420 Jackson County 325Bon Homme County 465 Jerauld County 230Brookings County 3,225 Jones County 70Brown County 3,255 Kingsbury County 360Brule County 380 Lake County 965Buffalo County 425 Lawrence County 2,260Butte County 710 Lyman County 405Campbell County 80 McPherson County 150Charles Mix County 690 Marshall County 435Clark County 270 Mellette County 205Clay County 1,550 Miner County 170Codington County 2,865 Moody County 545Corson County 345 Perkins County 220Custer County 565 Potter County 150Davison County 1,995 Roberts County 1,035Day County 550 Sanborn County 135Deuel County 360 Shannon County 2,460Dewey County 870 Spink County 595Douglas County 195 Stanley County 245Edmunds County 230 Sully County 90Fall River County 740 Todd County 1,350Faulk County


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United States & South Dakota Seasonally Adjusted Labor Force

February 2009*

February 2008

Areas Labor Force Employment Unemployment Rate Labor Force Employment Unemployment RateUnited States 154,214,000 141,748,000 12,467,000 8.1% 153,498,000 146,075,000 7,423,000 4.8%South Dakota 447,100 426,600 20,500 4.6% 443,900 431,700 12,200 2.7%

Revised 2008 statewide and substate along with 2007 statewide data has been recently updated. Revised substate estimates for 2007 and earlier will be available April 17, 2009.Produced in cooperation with the US Bureau of Labor Statistics.


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South Dakota & Counties Not Seasonally Adjusted Labor Force

February 2009

February 2008

Areas Labor Force Employment Unemployment Rate Labor Force Employment Unemployment RateSOUTH DAKOTA 439,890 417,240 22,650 5.1 436,560 423,210 13,350 3.1Aurora County 1,415 1,355 60 4.1 1,395 1,355 40 2.9Beadle County 9,520 9,160 360 3.8 9,445 9,200 245 2.6Bennett County 1,350 1,255 95 7.2 1,305 1,255 50 3.8Bon Homme County 2,940 2,750 190 6.4 2,930 2,825 105 3.7Brookings County 20,415 19,820 595 2.9 19,965 19,525 440 2.2Brown County 20,855 20,045 810 3.9 21,030 20,505 525 2.5Brule County 2,650 2,550 100 3.8 2,655 2,575 80 3.0Buffalo County 515 400 115 22.3 450 415 35 8.1Butte County 5,375 5,100 275 5.1 5,235 5,090 145 2.8Campbell County 800 770 30 4.0 790 765 25 3.4Charles Mix County 3,855 3,660 195 5.0 3,785 3,665 120 3.2Clark County 1,785 1,650 135 7.7 1,710 1,635 75 4.3Clay County 7,765 7,485 280 3.6 7,650 7,460 190 2.5Codington County 16,615 15,545 1,070 6.4 16,290 15,725 565 3.5Corson County 1,345 1,255 90 6.5 1,320 1,260 60 4.5Custer County 4,105 3,880 225 5.5 4,120 3,975 145 3.5Davison County 11,075 10,560 515 4.6 11,060 10,765 295 2.7Day County 2,880 2,605 275 9.6 2,780 2,625 155 5.6Deuel County 2,735 2,525 210 7.7 2,625 2,485 140 5.4Dewey County 2,405 2,155 250 10.3 2,400 2,235 165 6.9Douglas County 1,645 1,570 75 4.5 1,610 1,560 50 3.0Edmunds County 2,005 1,940 65 3.2 2,035 1,985 50 2.6Fall River County 3,585 3,325 260 7.2 3,670 3,545 125 3.4Faulk County 1,090 1,050 40 3.8 1,080 1,050 30 2.7Grant County 4,140 3,860 280 6.7 4,150 3,955 195 4.7Gregory County 2,230 2,110 120 5.4 2,230 2,130 100 4.5Haakon County 1,130 1,070 60 5.1 1,110 1,075 35 3.1Hamlin County 2,955 2,775 180 6.0 2,920 2,810 110 3.7Hand County 1,770 1,715 55 3.2 1,760 1,710 50 2.8Hanson County 1,935 1,840 95 4.9 1,930 1,875 55 2.9Harding County 735 710 25 3.3 665 645 20 3.0Hughes County 9,805 9,465 340 3.5 10,070 9,820 250 2.5Hutchinson County 3,600 3,425 175 4.8 3,605 3,480 125 3.4Hyde County 700 670 30 4.6 680 660 20 2.6Jackson County 1,095 965 130 12.0 1,065 985 80 7.7Jerauld County 1,390 1,335 55 4.0 1,360 1,320 40 2.8Jones County 620 595 25 4.3 620 605 15 2.4Kingsbury County 2,970 2,800 170 5.7 2,865 2,765 100 3.6Lake County 6,775 6,395 380 5.6 6,775 6,585 190 2.8Lawrence County 13,360 12,795 565 4.2 13,200 12,860 340 2.6Lincoln County 21,515 20,590 925 4.3 21,400 20,905 495 2.3Lyman County 1,855 1,725 130 7.0 1,850 1,755 95 5.2McCook County 2,850 2,695 155 5.5 2,815 2,735 80 2.8McPherson County 1,045 990 55 5.3 1,045 990 55 5.2Marshall County 2,105 1,885 220 10.5 1,965 1,845 120 6.1Meade County 12,300 11,680 620 5.0 12,255 11,885 370 3.0


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Mellette County 895 830 65 7.3 845 810 35 4.0Miner County 1,225 1,150 75 6.0 1,210 1,170 40 3.5Minnehaha County 101,295 96,315 4,980 4.9 100,580 97,790 2,790 2.8Moody County 4,005 3,760 245 6.1 3,920 3,775 145 3.7Pennington County 53,710 50,985 2,725 5.1 53,455 51,880 1,575 2.9Perkins County 1,535 1,455 80 5.3 1,520 1,470 50 3.4Potter County 1,255 1,200 55 4.2 1,235 1,190 45 3.8Roberts County 4,730 4,345 385 8.1 4,660 4,435 225 4.8Sanborn County 1,360 1,310 50 3.7 1,400 1,360 40 2.7Shannon County 3,735 3,315 420 11.2 3,785 3,570 215 5.7Spink County 3,230 3,045 185 5.7 3,195 3,070 125 3.9Stanley County 1,860 1,785 75 4.1 1,900 1,850 50 2.7Sully County 865 825 40 4.8 850 825 25 3.0Todd County 3,395 3,070 325 9.6 3,365 3,195 170 5.0Tripp County 2,810 2,685 125 4.4 2,800 2,700 100 3.5Turner County 4,385 4,150 235 5.4 4,365 4,215 150 3.5Union County 8,350 7,830 520 6.2 8,280 8,030 250 3.0Walworth County 2,555 2,380 175 6.9 2,575 2,435 140 5.5Yankton County 12,260 11,525 735 6.0 12,080 11,745 335 2.8Ziebach County 835 770 65 7.6 835 800 35 4.3

Revised 2008 statewide and substate along with 2007 statewide data has been recently updated. Revised substate estimates for 2007 and earlier will be available April 17, 2009.Produced in cooperation with the US Bureau of Labor Statistics.


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South Dakota Areas Not Seasonally Adjusted Labor Force

February 2009*

February 2008

Areas Labor Force Employment Unemployment Rate Labor Force Employment Unemployment RateRapid City MSA 66,010 62,665 3,345 5.1 65,710 63,765 1,945 3.0Sioux Falls MSA 130,055 123,755 6,300 4.8 129,165 125,645 3,520 2.7Aberdeen MiSA 22,855 21,985 870 3.8 23,070 22,495 575 2.5Brookings MiSA 20,415 19,820 595 2.9 19,965 19,525 440 2.2Huron MiSA 9,520 9,160 360 3.8 9,445 9,200 245 2.6Mitchell MiSA 13,015 12,405 610 4.7 12,995 12,640 355 2.7Pierre MiSA 11,665 11,250 415 3.6 11,975 11,670 305 2.5Spearfish MiSA 13,360 12,795 565 4.2 13,200 12,860 340 2.6Vermillion MiSA 7,765 7,485 280 3.6 7,650 7,460 190 2.5Watertown MiSA


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South Dakota Cities Not Seasonally Adjusted Labor Force

February 2009*Areas Labor Force Employment Unemployment Rate

Aberdeen City 14,665 14,030 635 4.3%Brookings City 13,800 13,390 410 3.0%Huron City 6,670 6,390 280 4.2%Mitchell City 8,645 8,200 445 5.1%Pierre City 8,280 7,980 300 3.6%Rapid City City 35,660 33,555 2,105 5.9%Sioux Falls City 88,050 83,580 4,470 5.1%Sioux Falls City - Lincoln 5,060 4,810 250 5.0%Sioux Falls City - Minnehaha 82,990 78,770 4,220 5.1%Spearfish City 5,310 5,055 255 4.8%Vermillion City 6,085 5,900 185 3.1%Watertown City 13,020 12,075 945 7.2%Yankton City 7,835 7,265 570 7.3%

*Data is preliminary and subject to revision. Data may not sum to totals because of rounding. Produced in cooperation with the US Bureau of Labor Statistics.


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South Dakota Annualized Pay of Covered Workers

October 2007 to September 2008* Statewide $32,611 Hutchinson County $25,296Rapid City MSA $32,012 Hyde County $27,845Sioux Falls MSA $36,849 Jackson County $23,440Aurora County $24,762 Jerauld County $26,360Beadle County $30,811 Jones County $21,703Bennett County $24,636 Kingsbury County $27,952Bon Homme County $24,539 Lake County $29,033Brookings County $33,335 Lawrence County $28,035Brown County $31,544 Lincoln County $35,800Brule County $23,301 Lyman County $22,864Buffalo County $31,831 McCook County $25,668Butte County $25,378 McPherson County $21,733Campbell County $22,268 Marshall County $27,241Charles Mix County $24,540 Meade County $30,383Clark County $24,969 Mellette County $20,844Clay County $29,211 Miner County $26,338Codington County $30,758 Minnehaha County $37,289Corson County $26,537 Moody County $30,217Custer County $26,616 Pennington County $32,223Davison County $29,464 Perkins County $23,118Day County $23,421 Potter County $23,505Deuel County $32,650 Roberts County $24,853Dewey County $29,401 Sanborn County $24,817Douglas County $24,718 Shannon County $32,292Edmunds County $26,004 Spink County $26,849Fall River County $28,625 Stanley County $26,037Faulk County $23,790 Sully County $24,281Grant County $30,652 Todd County $29,669Gregory County $23,156 Tripp County $25,038Haakon County $25,796 Turner County $26,862Hamlin County $27,765 Union County $38,920Hand County $24,154 Walworth County $23,777Hanson County $26,442 Yankton County $31,249Harding County $31,241 Ziebach County $29,400Hughes County $33,495 *This data is updated quarterly.


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South Dakota Local Office Activities

January 2008 - December 2008

January 2007 - December 2007

% Chg Last Year

ActivitiesJob Seekers 77,391 75,120 3.0%Entered Employments 26,689 29,661 -10.0%Job Openings Received 85,539 88,489 -3.3%


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South Dakota Department of Labor Unemployment Insurance Activities

February

2009January

2009February

2008% Chg

Last Month% Chg

Last YearUnemployment Insurance ActivitiesInitial Claims 2,826 4,022 1,311 -29.7% 115.6%Weeks Claimed 28,475 25,948 14,302 9.7% 99.1%Amount of Benefit Payments $5,914,890 $5,167,119 $2,851,681 14.5% 107.4%Unemployment Trust Fund Balance $18,203,517 $21,697,455 $21,369,952 -16.1% -14.8%


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Unemployment Insurance Weeks Claimed South Residents By County

February 2009

Aurora 77 Fall River 225 Marshall 286Beadle 401 Faulk 22 Meade 770Bennett 77 Grant 285 Mellette 49Bon Homme 209 Gregory 152 Miner 109Brookings 520 Haakon 55 Minnehaha 7198Brown 915 Hamlin 254 Moody 324Brule 82 Hand 36 Pennington 3614Buffalo 95 Hanson 129 Perkins 55Butte 331 Harding 8 Potter 69Campbell 23 Hughes 350 Roberts 414Charles Mix 138 Hutchinson 217 Sanborn 47Clark 137 Hyde 24 Shannon 282Clay 269 Jackson 90 Spink 215Codington 1677 Jerauld 50 Stanley 93Corson 51 Jones 22 Sully 49Custer 255 Kingsbury 223 Todd 152Davison 844 Lake 831 Tripp 101Day 412 Lawrence 543 Turner 325Deuel 199 Lincoln 1122 Union 507Dewey 169 Lyman 92 Walworth 220Douglas 60 McCook 196 Yankton 1199Edmunds 54 McPherson 38 Ziebach 33


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National Economic Indicators

February

2009January

2009February

2008% Chg

Last Month% Chg

Last Year

Consumer Price Index 212.2 211.1 211.7 0.5% 0.2%Nonfarm Payroll Employment 132.1 132.3 136.4 -0.2% -3.2%Privately Owned Housing Starts 583 477 1,107 22.2% -47.3%Bank Prime Loan Rate 3.25 3.25 6.00 0.0% -45.8%


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