retail market analysis batesville, mississippi
DESCRIPTION
RETAIL MARKET ANALYSIS Batesville, Mississippi. ABOUT THE RETAIL COACH. We develop and execute high-impact retail recruitment and development strategies: Corporate site selection with national retailers Retail real estate brokerage Retail leasing Development/Redevelopment - PowerPoint PPT PresentationTRANSCRIPT
RETAIL MARKET ANALYSISBatesville, Mississippi
We develop and execute high-impact retail recruitment and development strategies:
• Corporate site selection with national retailers• Retail real estate brokerage• Retail leasing • Development/Redevelopment• Downtown retail revitalization• Land development with investment firms• Market analysis & land strategy
From start to finish: retail recruitment is The Retail Coach’s only focus.
ABOUT THE RETAIL COACH
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BATESVILLE Submarkets
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BATESVILLE Primary Retail Trade Area
RETAIL TRADE AREA DEMOGRAPHIC PROFILEBelow is a summary demographic comparison of Batesville and its Retail Trade Area:
DESCRIPTION BATESVILLE DATA RTA DATA
Population
2014 Estimate 7,506 87,981
Projected Growth (2014 – 2019) 0.27% -2.03%
Race Classification
White Alone 48.05% 43.75%
Black or African American Alone 47.74% 53.76%
Other 4.21% 2.49%
Hispanic/Latino 2.74% 1.85%
Income
Average Household $47,200 $46,530
Median Household $36,058 $33,437
Per Capita (2014) $18,015 $18,015
Median Age 33.5 35.9
Average Age 36.2 37.4
Households
2014 Estimate 2,849 32,765
Projected Growth (2014 – 2019) -0.46% -1.45%
Associates Degree or Higher 29.89% 23.8%
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BATESVILLE Secondary Retail Trade Area
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BATESVILLE License Plate Survey
RETAIL TRADE AREA DEMOGRAPHIC PROFILEBelow is a summary demographic comparison of Batesville and its Secondary Retail Trade Area:
DESCRIPTION BATESVILLE DATA RTA DATA
Population
2014 Estimate 7,506 117,659
Projected Growth (2014 – 2019) 0.27% -1.93%
Race Classification
White Alone 48.05% 46.06%
Black or African American Alone 47.74% 51.00%
Other 4.21% 2.94%
Hispanic/Latino 2.74% 2.50%
Income
Average Household $47,200 $46,290
Median Household $36,058 $33,270
Per Capita (2014) $18,015 $17,941
Median Age 33.5 36.3
Average Age 36.2 37.7
Households
2014 Estimate 2,849 43,613
Projected Growth (2014 – 2019) -0.46% -1.29%
Associates Degree or Higher 29.89% 23.22%
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BATESVILLE Primary Retail Trade Area Gap Analysis
While the report may be titled “Gap” or “Leakage”
Analysis, it is effectively an Opportunity Analysis. This
“gap” is essentially the difference between a
community’s estimated actual sales and its estimated
potential sales for a study area (most often an
identified Retail Trade Area) based on a per capita
spending average per retail sector for the state. Rather
than being viewed as a listing of losses for the
community, it should be viewed as a more effective
way to identify those sectors (for example, Grocery
Stores or Eating Places) which have the greatest
potential for retail capture within the city.
GAP = OPPORTUNITY
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BATESVILLE PRIMARY RETAIL TRADE AREA GAP ANALYSISThe top Retail segments exhibiting leakages within Batesville are:
SECTOR DESCRIPTION LEAKAGE
Food and Beverage Store Grocery Stores, Supermarkets, Specialty Food Stores
$113,853,604
Building Materials, Garden Supply Equipment
Building Materials, Home Centers, etc
$95,614,909
Food Service and Drinking Places
Sit-down restaurants, fast-casual restaurants, etc
$82,148,013
General Merchandise Department stores $71,981,951
Clothing and Clothing Accessory Stores
Clothing-Men’s, Women’s, Children’s, etc
$36,632,550
RECRUITING RETAILConsumer Analytics
We use our demographic findings to study and measure consumers:
• Attitudes
• Values
• Preferences
• Lifestyles
• Buying habits
PSYCHOGRAPHICS
These segments represent various demographic traits, spending patters, lifestyle characteristics and consumer activity choices.
Each segment will have an associated percentage that represents the number of households within a study area that identify with that segment.
The larger percentages for a segment indicate study area residents’ propensity to represent the segment’s behavioral patterns.
PSYCHOGRAPHICS is the analysis of behavioral patterns of residents within a specific area, such as a Retail Trade Area.
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BATESVILLE Retailer Match List
ABOUT THE RETAIL COACH
The Retail Coach, LLC, is a national retail analytics and locational intelligence firm that specializes in all aspects of retail market analyses and recruitment, from “macro to micro” trade area assessment to actively recruiting retailers on behalf of our clients.
Through its unique Retail:360 process, The Retail Coach offers a dynamic system of products and services that better enable communities to maximize their retail development potential.
THE RETAIL COACH -IT’S NOT ABOUT DATA. IT’S ABOUT YOUR SUCCESS.
The Retail Coach, LLC | P. O. Box 7272 | Tupelo, Mississippi 38802tel 800.851.0962 | fax 662.844.2738 | e-mail [email protected] | web www.theretailcoach.net
C. Kelly CoferPresident & CEO
The Retail Coach, LLC