IOT Disruptions (Sudha Jamthe)

RETAIL INNOVATON IN

INTERNET OF THINGS

Image Credit: http://www.businesscomputingworld.co.uk/apis-powering-the-internet-of-things/

Sudha Jamthe Author, IOT Disruptions

May 21 2015, San Jose 2015 IoT Technology Symposium

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IOT Disruptions (Sudha Jamthe)

Author: IOT Disruptions

Mobile Product & Growth Leader eBay mobile Commerce $25Bil Portfolio

Imagine The Possibilities!!!

IOT Disruptions (Sudha Jamthe)

Self Servicing Car from Tesla? I want a self-shopping car!

Image Credit: Engadget.com

IOT Disruptions (Sudha Jamthe)

IOT Brings Zero Click Commerce to Homes

1.  Your coffee maker orders coffee 2.  Washer orders soap 3.  Fridge orders eggs 4.  Medicine cabinets order medicine

prescriptions 5.  Pet Dispenser re-orders pet food

IOT = EXPLOSION OF CUSTOMER CONNECTIVITY Connected Customer = Engaged Customer

IOT Disruptions (Sudha Jamthe)

•  Pervasive Connectivity •  Contextual Connectivity •  Connected Self

Image credit: karnina Marlow from mas110sem22012-lab03.blogspot.com

1. PERVASIVE CONNECTIVITY

IOT Disruptions (Sudha Jamthe) Image Credit: http://wearablelabs.com

Always On customer offers real time data about their decision process in commerce funnel

Customer provides real-time data (not information) while sleeping, jogging, eating, walking in Real Time as they deliberate a purchase.

IOT Disruptions (Sudha Jamthe)

Consideration

Evaluation

Commit

IOT offers A Retailers Dream - Multiple Touchpoints In the Funnel

Ralph Laurent Wearable apparel

Mband and Apple Watches

Health sensors

2. CONTEXTUAL CONNECTIVITY

IOT Disruptions (Sudha Jamthe)

Contextual information (location, moods, focus) = personalized experience

IOT Disruptions (Sudha Jamthe)

MIRROR, MIRROR ON THE WALL

IOT Disruptions (Sudha Jamthe)

Geo-fencing Beacons Talk to Wearables

Know when your customer is in your store. Store kiosk interact with wearables!

Estimote unit from Coupa Café, Palo Alto (Image: Sudha Jamthe)

3. CONNECTED SELF

IOT Disruptions (Sudha Jamthe)

Image Credit: http://aruco.com

Connected Baby -> Adult-> Senior

Strap is Wearable Platform consolidate data

Imagine Different Stories from Same Data

IOT Disruptions (Sudha Jamthe)

Is Customer healthy, happy, hyper?

Health & sleep monitor tells you more about behavior and intent than just health. Running for health or off stress?

Attitudes drive shopping – Targeted shopping (list) or Binge Shopping (emotional)

ALWAYS ON = ENAGEMENT

CONTEXTUAL = ZERO CLICK COMMERCE

NEW DATA = UNDERSTANDING CUSTOMER

IOT Disruptions (Sudha Jamthe)

CONCLUSION – JOIN ME IN A NEW WAY OF THINKING ABOUT YOUR

CUSTOMER

Questions?

http://slideshare.com/sujamthe

IOT Disruptions (Sudha Jamthe)