retail franchise-levi's.ppt
DESCRIPTION
This ppt is made basically for details information about details of franchise format of Levi'sTRANSCRIPT
FRACHISE OF LEVI’S
NILOTPAL MAITY (08DR051)IMIS, Bhubaneswar
HISTORYHISTORY
Levi Strauss & Co.Levi Strauss & Co. ( (LS&COLS&CO) is a privately held clothing ) is a privately held clothing company known worldwide for its Levi's brand of denim company known worldwide for its Levi's brand of denim jeans. It was founded in 1853 when Levi Strauss came from jeans. It was founded in 1853 when Levi Strauss came from Bavaria, Germany to San Francisco, California to open a west Bavaria, Germany to San Francisco, California to open a west coast branch of his brothers' New York dry goods business. coast branch of his brothers' New York dry goods business. Although the company began producing denim overalls in the Although the company began producing denim overalls in the 1870s, modern jeans were not produced until the 1920s. The 1870s, modern jeans were not produced until the 1920s. The company briefly experimented (in the 1970s) with employee company briefly experimented (in the 1970s) with employee ownership and a public stock listing, but remains owned and ownership and a public stock listing, but remains owned and controlled by descendants and relatives of Levi Strauss' four controlled by descendants and relatives of Levi Strauss' four nephews.nephews.
DETAILS OF FRANCHISE
LevisVertical:
ClothingRequired Capital:
Rs 50 Lakh to Rs 5 crore depending on locationContact:
011 32638433 No. of Franchise Outlet: 200+ Industry Category: Clothing
UNIT
INVESTMENT Rs 50lakh to 1 crore
MASTER FRANCHISE
INVESTMENT NIL
COUNTRIES AVAILABLE
MULTI UNITS 5 CRORE AND ABOVE
INVESTMENT
COUNTRIES AVAILABLE INDIA
WHAT AREAS ARE AVAILABLE FOR UNIT FRANCHISE NATIONWIDE
franchise fee included in this figure Is there
Yet not disclosed
How much working capital is required in multi unit franchise addition to this
15-20 LACS
Is there exclusive territorial rights given to a unit franchise?
No
Are any performance guarantees given to a unit franchise
No
What is the anticipated percentage return on franchise?
12%-24%
CONTD…
PROPERTY DETAILWHAT TYPE OF PROPERTY IS REQUIRED FOR THIS FRANCHISE OPPORTUNITY?
FLOOR AREA REQUIREMENT 1000-5000sqft
Preferred location of unit HIGH FOOT FALL AREAfranchised outlet
COMMERCIAL
BUSINESS PLAN AND MODEL
Retail space of 42000 sqft and planning to add more than 1 lakh sqft in the next 3 yr.
Planning to open large format retail store ranging between 1500-4000 sqft
Expanding along with retail chain like shopper stop, lifestyle, and pyramid.
Campaign like “Dangerously” also to get more women customer who now account for 30%of the sale.
TARGET CITIES TARGET CITIES
FRANCHISEE RELATION
•Free consultant. •Store location.•Analyzing the market.•Financial support.•Store layout plan.•Trained worker.•Marketing, human resources,• inventory procurement, and • professional services.
FRANCHISEE SUPPORT
1. Newsletter,2. Meetings, 3. Toll-free phone line,4. Grand opening, 5. Internet, Security/safety
procedures,6. Field
operations/evaluations,7. Purchasing
cooperatives
ADVERTISING AND BRANDING
The iconic status and brand salience as Levi's.
The unique image of the Levi's brand.
expensive competitors. Worldwide Levi's is
accepted as an American icon.
Re-designing the marketplace and raising the benchmark for quality and satisfying consumers' needs.
International Opportunities
Levi's, Dockers, and Levi Strauss Signature names in more than 110 countries.
Global Sourcing and Operating Guidelines.
World class Master Franchisee. In India, 160 stores in all main
cities. Levi’s is also sponsoring a
project called Gen next. World’s 2nd largest store in
Bangalore. World class quality.
SOURCES.
www.franchising.com www.franchiseindia.com http://eu.levi.com www.indianretailer.com