Robert Sztar

1. Amazon is Coming

2. Focus on your next patient

3. Last Mile Manufacturing Vs Last Mile Delivery

Amazon is Coming

• Your store is not your liability, its the jewel in the crown

• Fully Integrated & Personalised Digital Experience (eg. Nordstrom)

• Better Experience -Curbside Pickup

• New Channels -TrunkClub

• Social - Top Pinned Items always in-store

Amazon is Coming

• Smiling Curve of Retail

• Supply (Product Development), Distribution (Myer, David Jones), Demand (amazon.com)

• amazon.com own the customer experience (physical store not required)

• What can you do to differentiate?

• Range, Price, Delivery Speed, Convenience, Expertise, Customer Experience, Unique Product, Community, Curation, Scarcity, and Customisation

Focus on your next customer

• Vinomofo Example

• Don’t grow to suit the masses or dilute your offer

• Create a world people want to be part of

• Don’t get pulled into ‘Performance Marketing’ (organic Vs paid)

• Stand for something. Be Human

Last Mile Manufacturing Vs Last Mile Delivery

• Neighbourhood Manufacturing Vs Global Manufacturing

• Retail as an Experience (eg. Converse, Nike - VR eCommerce)

• IP is Physical Product or Product Blueprint (eg. Big Mac)

• Real Example: Beer (Brewed by licence in the country of sale)