retail ebo © 2004 ibm corporation ibm store integration framework components and business value –...
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Retail EBO
© 2004 IBM Corporation
IBM Store Integration Framework
Components and Business Value – Internal Education
Jerri Traflet – Retail on demand EBO, Solutions ExecutiveBeth Ann Vaughn – SW Solution Sales Exec., WW Retail IndustryMark Indermaur – RSS Emerging Offerings Team Lead
IBM Software GroupStore Integration Framework
© 2004 IBM Corporation2
Discussion agenda
What is IBM Store Integration Framework?
• Overview
• Business Function
• Components, Packaging and Pricing
Solutions using SIF • Personal Shopping Assistant
• Guided Selling Solution
• RFID – Smart Shelving
Q&A
»
IBM Software GroupStore Integration Framework
© 2004 IBM Corporation3
InfrastructureSooner or later, it matters
IBM Software GroupStore Integration Framework
© 2004 IBM Corporation4
IBM On Demand Operating Environment for retail
Enterprise
Store Integration Framework
On demand store
solutions
New POS touch points
Enterprise
Businessintegration
Web channel integration
Enterprise application integration
New “anywhere"access points
Web
RFID readers
Electronic scales
personal shoppingdevices
Electronic shelf labels
PDAs Electronic signs
Digital multimedia
displaysKiosks
Point of sale
Self checkout
Store Integration Framework
IBM Software GroupStore Integration Framework
© 2004 IBM Corporation5
Delivering Retail Business Function
Store Integration Framework
Integrate/Protect existing store applications
Rapid deployment of new solutionsDe
vic
e M
an
ag
em
en
t
Ex
tend
s E
nte
rprise
to
Sto
re
Secure Autonomic Environment for Retail
Effective Management at the “Edge”
The Next Generation Store Platform
IBM Software GroupStore Integration Framework
© 2004 IBM Corporation6
Business Partner and ISV solution offerings
Sto
re I
nte
gra
tio
n F
ram
ew
ork
En
terp
ris
e
IBM Tivoli Enterprise Console®
IBM Tivoli Configuration Manager IBM Tivoli Monitoring
Store Integration Framework
Businessintegration
Rational Application Developer for WebSphere Software Retail Business Objects Store Integration Framework Samples and Examples Web Application Device Access
IBM WebSphere Remote Server Central SiteWBI Transaction Log Processor
Businessintegration
Operating Systems (Windows, Linux/(IRES), Solaris, HP-UX, AIX)
IBM WebSphere Remote ServerWebSphere Application Server Network Deployment (ND), WebSphere MQ, DB2 Workgroups, Tivoli Management and Monitoring Agents
Sample and examples for distributing, managing and monitoring solutions on WebSphere Application Server
Remote Management Agent Software distribution packages
filtering and monitoring
RFID Extension
Digital Media Extension Retail Data Extension
Point of saleSelf checkout
personal shoppingdevices
Kiosks
Intelligent Scales
PDAs
RFID readers
Electronic shelf labels
Electronic signs
Digital multimedia
displays
Digital Surveillance
Data Movement POS ExtensionStore Integrator
Data Integration Facility
Hardware Platform (Blade Server, xSeries or equivalent)
IBM Software GroupStore Integration Framework
© 2004 IBM Corporation7
Open Standards Support – On Demand Operating Environment
Store Integration Framework
IBM Software GroupStore Integration Framework
© 2004 IBM Corporation8
IBM WebSphere Remote Server
Base Components: – IBM WebSphere® Application Server
Network Deployment Version 5.1.1
– IBM WebSphere MQ Version 5.3.02
– IBM DB2® Workgroups 8.1 Fixpack 4
– IBM Tivoli® Monitoring, Version 5.1.2• IBM Tivoli Monitoring Component
Services, Version 5.1.1
• IBM Tivoli Resource Manager, Version 4.2.1
• IBM Tivoli Monitoring for Web infrastructure
• IBM Tivoli Monitoring for business integration
• IBM Tivoli Monitoring for databases
Capabilities: – J2EE application server platform
– Configuration flexibility
– Resilient database
– Assured message delivery
– Tivoli monitoring and management
OS Supported: Windows 2000/2003 Server, SUSE Linux (IRES Preferred)
HW Supported: xSeries, Blades Center, or equivalent.
General availability: 4th Quarter
IBM Software GroupStore Integration Framework
© 2004 IBM Corporation9
IBM WebSphere Remote Server Systems Management Accelerator
Components:– Software distribution packages,
including product install images • Packages for base installation that can
be modified to distribute additional components or software
– Samples and examples to help distribute, manage and monitor solutions on WebSphere Application Server
– Remote Management Agent • OSGi support for subsequent releases• Device management and monitoring
Capabilities:– Remote installation support
– Systems management components for JMX instrumentation of any device or software solution
OS Supported: Windows 2000 Server, SUSE Linux
HW Supported: xSeries, Blades Center, or equivalent
General availability: 4th Quarter
Retail Store Solutions
IBM Software GroupStore Integration Framework
© 2004 IBM Corporation10
Distributed infrastructure patterns
FVirtual on demand
In-store level tiers 2 and 3
Enterp
rise le
vel tier 1
Backup serversIn enterprise (farm, rack or running on IBM ^ zSeries server)
Real
E
Classic three-tiered pattern, two or more servers in store
A
No servers in store
C
Backup box is both server and POS terminal
One server in store, standby server is also a client POS system
B
One box is both server and POS terminal
In-store server runs on end user/POS system
D
High availability
Normal traffic
Backup traffic
Potential loadbalance
Potential highavailability
Legend
IBM Software GroupStore Integration Framework
© 2004 IBM Corporation11
IBM WebSphere Remote Server Pricing Retail Outlet Special Bid Highlights
– 70-79% for 100 stores or more– 80-87% for 500 stores or more– Pilots approved at roll-out prices
Announced Price of new Hard bundle – Exciting Price for the retail store– Low, with limits on additional internal discounting– Available prior to general announcement through Special Bid – 3 chargeable components
• WebSphere Remote Retail Server (store only)• WebSphere Remote Retail Server Systems Management Accelerator (store only)• Remote Server Central Site (Enterprise)
Resellers allowed through Passport Advantage
IBM Software GroupStore Integration Framework
© 2004 IBM Corporation12
RFID Extension
RFID Easy Start capabilities– RFID event routing and messaging– RFID event filtering and aggregation– Upstream management module– Network management – System monitoring– Software management– Java™ 2 Platform, Micro Edition
execution environment– XML services– RFID reader/printer interface– Security components for reader authentication– Event buffer
Availability: Services asset today
IBM Software GroupStore Integration Framework
© 2004 IBM Corporation13
Retail Data Extension – Services Asset
Components:– Data integration is based on a
WebSphere Business Integration Adapter and WebSphere Business Integration broker
– Data transfer is based on an OSGi implementation
• WebSphere Business Integration TLog Processor
• Bulk data transfer based on OSGi standards
Capabilities– Manage and move POS data from
the store to the enterprise
IBM Software GroupStore Integration Framework
© 2004 IBM Corporation14
Digital Media Extension – Services Asset
Components:– RCI Integration Layer developed by
the Digital Media EBO Team.
– An Abstraction layer to integrate multiple digital touch points to ease content management to and from multiple digital devices.
Capabilities– Deliver this abstraction layer to more
easily integrate devices used by application providers for Dynamic Digital Merchandising and Digital Surveillance
IBM Software GroupStore Integration Framework
© 2004 IBM Corporation15
POS Extension
Components: – Store Integrator
• 4690 POS Integration (IBM 4680-4690 Supermarket Application, IBM General Sales Application, IBM SurePOS™ ACE)
• Standard access to POS logic
• Extension of POS business logic with Java (IBM Application Extension Facility)
• Virtual POS terminal (Client Session Server)
• Graphical User Interface
• Standard POS Interface
– Data Integration Facility • Data movement to the enterprise
• Follows IXRetail POS log standards
• Comes with 4690 TLog to IXRetail adapter
Capabilities:– Provides applications access to POS
data and business logic
General availability: Both are available today
– Version 2 Store Integrator - March 2005
– Version 2 Data Integration Facility – June 2005
IBM Software GroupStore Integration Framework
© 2004 IBM Corporation16
POS Extension Pricing
Store Integrator – List Price $1200 per store, $200 per POS device
• Sold through AAS
Data Integration Facility– List Price $500 per store
• Sold through Passport Advantage
IBM Software GroupStore Integration Framework
© 2004 IBM Corporation17
Discussion agenda
What is IBM Store Integration Framework?
• Overview
• Business Function
• Components, Packaging and Pricing
Solutions using SIF • Personal Shopping Assistant
• Guided Selling Solution
• In Store Inventory Management
Q&A
»
IBM Software GroupStore Integration Framework
© 2004 IBM Corporation18
IBM strategy—On Demand Business for retail
Employees Empower
teams
»
Increase productivity
Create “instant experts”
Operations Focus the
supply chain
»
Enable seamless trade
Streamline store operations
Consumers Revolutionize
the store
Satisfy customers
Motivate shoppers
»
Operate on demand
IBM Software GroupStore Integration Framework
© 2004 IBM Corporation19
Guided shopping—personal shopping assistant
Capabilities:• Enable personalized-list-driven shopping trips
• Allow scan as you go
• Provide price verification (promotion-accurate)
• Deliver tailored cross- and up-sell promotions
• Offer pre-order deli, bakery and other services
• Supply product information (e.g., health/food)
Benefits: • Rapid ROI
• Increase basket size
• Boost margins
• Increase shopping frequency, spend
IBM Software GroupStore Integration Framework
© 2004 IBM Corporation20
Personal Shopping Assistant ImplementationServer
Windows / Linux
Browser
Controller
Data Integration
Facility
4690 OS
Sales Support Application
Web Tablet
Embedded OS
Personal Shopping Web
ApplicationApplication Extension
Facility
Terminal SalesVirtual Session
1 session per webpad
Application Extension
FacilitySuspend
Price
Replicate favorites, rich data
Terminal / Self Checkout
Add item
Scan loyaltycard
Resume
CompleteTransactionPay
Send TLOG, update favorites
MQe
Scanitem
Locationdata
Finishshopping
Scan loyaltycard
IBM Software GroupStore Integration Framework
© 2004 IBM Corporation21
Guided selling for complex products
Capabilities:• Works in self-service or service scenarios
across device types:– Answer difficult questions about products instantly
and accurately
– Help consumers narrow choices
– Create instant experts on complex products
– Achieve greater inventory and service visibility
Benefits:• Higher customer satisfaction due to simplified
decision making
• Increase sales from cross- and up-sells
• Improve associate effectiveness at a reduced cost
• Optimize inventory based on availability
IBM Software GroupStore Integration Framework
© 2004 IBM Corporation22
Windows / Linux
Guided Selling Implementation
Kiosk / Handheld PDA
Browser
Controller
Guided SellingWeb application
BusinessIntegration
Access Store’s Guided Selling application
Send & transform store-level prices
Data Integration
Facility
4690 OS
Sales Support Application
MQe
IBM Software GroupStore Integration Framework
© 2004 IBM Corporation23
In Store Inventory management
Capabilities: • Streamline out-of-stock management
• Automate inventory location awareness
• Automate inventory updates
• Bolster shrink and loss prevention
• Automate expiration management
• Improve planogram compliance
Benefits: • Reduced manual labor costs
• Increased profits through improved inventory levels and product availability
IBM Software GroupStore Integration Framework
© 2004 IBM Corporation24
Controller
Data Integration
Facility
4690 OS
Sales Support Application
MQe
In-Store Inventory Implementation
Terminal
4690 OS
Terminal Sales
Transform to IXRetail and Send
Alert store associate
Windows / Linux
Inventory Application
Update inventory
Server
Transaction complete
IBM Software GroupStore Integration Framework
© 2004 IBM Corporation25
Photo kiosk
Capabilities– Provide seamless transaction integration with
store POS
– Complete transactions at the point of service
Benefits– Improve customer satisfaction through alternative
checkout option
– Decrease back-room workload through TLog consolidation
IBM Software GroupStore Integration Framework
© 2004 IBM Corporation26
Kiosk
Windows / Linux
POS
Data Integration
Facility
4690 OS
Sales Support Application
Kiosk Application
Application Extension
Facility
Terminal SalesVirtual Session
Application Extension
Facility
Photo Kiosk Implementation
Pay at kiosk
1 session per kiosk
Create POStransaction
Print photos
Controller
IBM Software GroupStore Integration Framework
© 2004 IBM Corporation27
Discussion agenda
What is IBM Store Integration Framework?
• Overview
• Business Function
• Components and Packaging
Solutions using SIF • Personal Shopping Assistant
• Guided Selling Solution
• RFID – Smart Shelving
Q&A»
IBM Software GroupStore Integration Framework
© 2004 IBM Corporation28
Understand your clients business direction and vision Pain PointsStrengths and WeaknessesVision for the next generation store
Work with the Retail EBO, SWG, RSS to Brief Customers on the IBM Vision of the next generation store Understand solutions available on the Store Integration Framework Request available resources to engage with your clientDiscuss whether your client is a good pilot candidate?
Brief key customers prior to the Announce and NRF.
Call to Action
IBM Software GroupStore Integration Framework
© 2004 IBM Corporation29
For more information
Contact: Jerri Traflet, Solutions Exec Retail EBO, [email protected], 919-301-5432
Beth Ann Vaughn, SW Solutions Sales Exec, WW Retail Industry
[email protected], 248-552-4684
Mark Indermaur, SW Emerging Technologies
Team Lead, RSS
[email protected], 919-301-5208
To learn more, please visit:
ibm.com/industries/retail/store