May24

8:30 a.m. – 5:00 p.m.(breakfast, lunch and parking included)

About Bob NegenBob Negen founded the Mackinaw Kite Co., a chain of specialty toy and kite shops, in his early 20s. Over the next 20 years Bob developed the critical business skills he needed to turn the Mackinaw Kite Co.’s first pitiful annual sales of $17,000 into a successful multi-million-dollar business. In 1999, Bob formed WhizBang! Training with his wife, Susan Negen, also an accomplished retailer. Bob now shares his hard-won knowledge so that other retail store owners can more quickly and easily turn their passion into profit.

Registration form on reverse side

Hosted by Michigan Retailers AssociationTHURSDAY

RetailBoot Camp

with Bob Negen,WhizBang! Training

Radisson Plaza Hotelat Kalamazoo Center100 West Michigan Avenue,Kalamazoo, MI 49007

Bob Negen has been helping independent retailers get their businesses in fighting shape for more than 10 years.

Here’s what you’ll walk away with after your day at Boot Camp. You’ll know how to:

Get new customers for little or no money

Turn first-time shoppers into long-term customers

Find and train a team of retail superstars

Become a sales coach so you can turn your team into a selling machine

Implement 5 ways to immediately build youraverage sale

Easily build your customer database using the world’s simplest and best loyalty program

Master electronic and social media marketingto dramatically increase customer loyalty

Leverage your online presence while drivingmore sales

“You’ll leave Boot Camp with your head nearly exploding with great ideas that work, optimism and the motivation to trynew things.”

Registration fee includes continental breakfast, lunch and parking MRA Members $39 per person, $39 for each additional attendee (by May 1, 2012) Non-members $99 per person, $39 for each additional attendee (by May 1, 2012)Registration fees increase by $10 after May 1, 2012.

Business name ________________________________________________________________________________________________________________

Business address __________________________________________________________________________________________________________________

City ________________________________________________________________________ State _______ Zip _____________________________

email __________________________________________________________ Phone _____________________________________________________

Names of attendees (or attach list):

______________________________________________________________________________________________________________________________

______________________________________________________________________________________________________________________________

Register for the seminar by:

Mail - Michigan Retailers Association, 603 South Washington Avenue, Lansing, MI 48933. Return this form, with payment.

Phone - Call Kammy Johns at 800.366.3699 or 517.372.5656.

Fax - Send completed form with credit card information to 517.372.1303.

email - Send registration and credit card information to kjohns@retailers.com.

Advance registration required, no walk-ins accepted.

Payment method: Check enclosed Visa MasterCard Discover Am Ex

Account # ____________________________________________________________________________________________________________________

Amount $ _____________________________ Exp. date __________________________ Billing zip code ____________________

Cardholder’s name ____________________________________________________________________________________________________________

Signature ____________________________________________________________________________________________________________________

( )

1.

3.

Retail Boot CampRegistration

For more information, contact Mike Dorland at 517.927.6121 or Kammy Johns at 800.366.3699

2.

4.

603 South Washington AvenueLansing, MI 48933

Phone: 517.372.5656Toll-free: 800.366.3699Fax: 517.372.1303

retailers.comretailersmutual.comfacebook.com/MichiganRetailerstwitter.com/michretail

Please call 800.366.3699 if you require special accessibilityor accommodations at this function.