The chic new Louis Vuitton boutiques opening in major cities around the world are centrally designed with great care for an experience that is carefully controlled. From the dress of the staff to the warm and welcoming ambiance that touches all the senses, everything is considered, including the music. The décor is minimalistic and neutral to showcase their elegant products. When it came to the sound component of the experience, the designers looked no further than to the renowned architectural audio company, Sonance. The ChallengeTo achieve a seamless sonic palette without any visual product cues. The designers wanted the merchandise to be featured above all else, with the audio blending in effortlessly – unnoticed and yet adding to the overall aesthetics of the space. Project Requirements• Audio environment that is seamless, understated, and supports the overall ambience of the retail space

• Speakers need to deliver even coverage throughout the environment

• Speakers should be invisible to the eye and be easily installed in various construction types throughout the world.

Professional audio integration is more than merely specifying speakers that can adequately fill a room with music. It’s a tangible design element and a critical part of the space’s environment that is meant to create a mood, elevate the senses and not distract from the designer’s vision and aesthetic goals. For 30 years, the architectural speaker pioneers at Sonance have continually explored and refined the fine art of musical fidelity within a designed space, with their series of award-winning in-wall and in-ceiling speakers.

This includes the revolutionary Invisible Series, which has captured the imagination of designers the world over.

“As quality in-store music is an important part of the retail experience, Sonance Invisible Series Loudspeakers allow us to achieve this without compromising the store design.”

Stephen Kim, Managing Director, Stephen Kim & Associates Ltd.Louis Vuitton Store Design & Project Manager

In a clean, simple environment that acts as a backdrop to the LV product line, audio had to flow from one zone to another. What separates Sonance from other architectural speaker companies is that they understand and communicate in the language of design and realize the importance of offering multiple solutions that perform consistently and appeal to a wide range of aesthetic initiatives. Their Invisible Series provides a sonic and visual experience that inspires and engages interior designers and their clients immediately, as music radiates from the wall or ceiling as if by magic. It is an important component in a carefully orchestrated ambience immersion.

“In writing the specification, I had to be totally confident that the speakers that were selected could be utilized wherever there was a Louis Vuitton project around the world. The shallow mounting depth and the flexible installation options of Sonance Invisible Series makes them compatible with the various construction methods and codes we have to deal with globally.”

Ken O’Byrne, Managing Director and Audio Visual Designer, CTS

Achieving this global compatibility and installation flexibility was a key objective for Sonance as it embarked on the task of designing a range of invisible speakers that would set a new benchmark for the category.

“We designed the Sonance Invisible Series to allow a repeatable, high quality result across a wide range of building processes including solid wall (brick and plaster or concrete) or drywall (plaster board) and different surface finishes such as topping compound or plaster up to 1/8”(3mm) thick, wallpaper and wood veneer. In addition, they also provide a very wide dispersion of sound (170° conical) allowing commercial installations to achieve greater coverage with fewer speakers.”

Todd Ryan, Chief Speaker Engineer, Sonance

Sonance Invisible Series speakers are featured in many global retail fashion palaces, including Prada, Miu Miu, Gucci, Dior and Fendi. Their unique aesthetic properties and legendary reliability are critically important to system specifiers. Equally, they are “engineered to a result”, which translates to high quality audio and consistent coverage throughout the space, an element that is critical when creating a seamless retail experience.

ReTailaudio integration Case Studylouis Vuitton - Global

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SONaNCe iS4 C The IS4 C is for any commercial or residential setting where a 70 or 100 volt system is being used. The IS4 C features all the industry-standard tap settings as well as an 8-ohm bypass.

The IS4 C is an extended-bandwidth, wide-dispersion loudspeaker designed for ceiling or wall mounting in commercial/professional installations in airports, hotels, boardrooms, cruise ships, casinos, convention centers, restaurants, offices, houses of worship and retail stores.

The IS4 C incorporates a polypropylene diaphragm that provides distinct woofer, midrange and tweeter radiation areas to ensure superior-quality sound in foreground music, public address and paging applications. The IS4 C features wide dispersion (140° conical) allowing larger areas to be adequately covered by fewer speakers.

An integrated, steel enclosure provides up to 20dB of noise reduction on the back of the speaker. The IS4 C frame is constructed from extruded aluminum. Connection is made via a barrier strip that is covered with a steel plate that features a connection point for ½” conduit.

The IS4 C is transformer-coupled, with 32W, 16W, 8W, 4W, 2W, 1W, .5W taps and 8-ohm bypass that are selectable from the speaker’s enclosure.

SPeCiFiCaTiONS

Tweeter: 4 sq. in (27 sq. cm) planar diaphragm, driven by a 1” (25mm) voice coil

Midrange: 17 sq. in (110 sq. cm) planar diaphragm, driven by a 1” (25mm) voice coil

Woofer: 113 sq. in (732 sq. cm) planar diaphragm, driven by a 2” (50mm) voice coil

Frequency Response: 40Hz – 20kHz ±3dB

Transformer: Primary voltage: 70V, 100V

Primary taps (70V): 0.5W, 1W, 2W, 4W, 8W, 16W, 32W

Primary taps (100V): 1W, 2W, 4W, 8W, 16W, 32W

8-ohm bypass

Power Handling: 100 watts RMS

Sensitivity: 90dB (1W/1 meter)

Dispersion: 170º hemispherical up to 10 kHz

Finish: Paper surface ready for up to 1/8” (3mm) flexible material* and paint

Overload Protection: Three independent self-resetting gel switches (low, mid and high)

Cutout Dims -With Enclosure (WxHxD): 16-1/8” x 24-5/32” x 3-11/16” (409.5mm x 613.5mm x 94mm)

Shipping Weight: 28 lbs (12.7 kg) each

Environment Temperature: 0° - 125°F (-17.7 - 51.7°C)

*Pliable, elastic material such as joint compound or wallpaper.Specifications subject to change. 212 Avenida Fabricante

San Clemente, CA 92672(800) 582-7777WWW.SONANCE.COM

© 2013 Sonance, All Rights Reserved. Sonance is a registered trademark of Dana Innovations. Due to continuous product improvement, all features and specifications are subject to change without notice.

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