Retail and Logistics management

Jaseena.m

Retailing “Retailing is the set of business activities that adds value to the products and services sold to consumers for their personal or family use .”

Indian retail Traditional Format Retailers Kiranas : Traditional mom and pop stores Kiosks Street markets Modern Format Retailers Supermarkets (Food world ) Hyper market (Big bazaar ) Department Stores (Shoppers shop ) Specialty Chains (Ikea ) Company owned / Company operated Exclusive/ Multiple Brand Outlet Convenience Stores Branded Stores Cash and Carry Category Killer Dollar Stores Company Owned Company Operated

The major Indian and Global retail giants as per today’s current scenarioPantaloons RetailK Raheja Group (Shoppers stop, Crossword, Hyper city, Home stop)Tata group:RPG groupLandmark group (Acquired by TATA)Bharti - WalmartRelianceLifestyle InternationalAditiya Birla groupBenetton

Major global retail markets USAUKCHINA

Importance of RetailingEconomic growth Employment OpportunitiesMoves the economy in to motionProvides the consumer a basic platform to encounter with goods and a shop keeper

Scope of RetailingRetail management has become one of the fastest growing career in the industry with the tremendous growth in the economy. Retail Market of India is the most attractive and emerging market in the world. It the pasty years, it has demanded more number of trained professionals in this filed. It strives to create a new generation of smart retail professional of international caliber and aims to equip them with the best practices being followed across the globe

LogisticsLogistics is the . . .“process of planning, implementing, and controlling the efficient, effective flow and storage of goods, services, and related information from point of origin to point of consumption for the purpose of conforming to customer requirements.“

Logistics = Supply + Materials management + Distribution

Supply Chain Management

Supply Chain Management is the…“integration of these activities, through improved supply chain relationships, to achieve a sustainable competitive advantage“

The Supply Chain

Suppliers

Manufactures

Wholesalers/Distribution Centers

The Role of Logistics in an OrganizationLogistics in an organization are considered as a continuation of marketing. Logistics play a critical role in each of the three critical elements of the marketing concept (customer satisfaction, integrated effort/systems approach and corporate profit) in several ways.

The Scope of Logistics in BusinessLogistics / Supply Chain in a business aim to the following contributions :

Achieve maximum customer service levelEnsure high product qualityAchieve minimum (possible) costBe flexible in the constant market changes

Logistics management tries to have the “right product”, in the “right quantity”, at the “right place”, at the “right time”, with the “right cost”

Logistics management must balance 2 basic targetsQuality of Service Low Cost

Career Store Operations Human Resources/Training Finance and Administration Buying Customer Contact Centres Marketing Logistics Information Technology (IT) Visual Merchandising

Store Operations Director of Operations Regional Manager Store Manager Floor Manager Department Manager Assistant Department Manager Supervisor Senior Sales Assistant Sales Assistant – general, beauty consultancy, lingerie fitting, visual merchandising, bakery, butchery … Style Adviser Trolley Pusher

Human Resources/ Training HR Director HR Manager Personnel Manager HR Assistant Training

Director Training Manager Training Officer Recruitment Officer

Finance and Administration Finance Director Finance Controller Financial Analyst Credit Manager Chief Accountant Accountant Clerks Audit Manager Procurement Manager Tax and Treasury Manager

Buying Merchandiser Assistant Buyer Senior Buyer Head of Buying

Marketing Marketeer Information Analyst Loyalty Campaign Manager Brand Manager Events Planner Packaging Designers Marketing Planner Design Planner Customer Insight Manager Marketing Manager Marketing Director Head of PR PR Assistant Fairtrade Ranging Strategist

Logistics

Large Goods Vehicle (LGV) DriverWarehouse / Distribution Manager Transport Supervisor Shipping Clerk Packer Logistics Director Courier Distribution Manager

Information Technology

Business AnalystCAD/CAM Programmer Graphic DesignerService Technician Systems Architect Web Designer

Visual MerchandisingVisual Merchandising Manager Display Designer Window DresserDisplay Assistant