MARKETINGYOURSELF

98

• PERCENTAGE OF ALL RESUMES• THAT DON’T EVEN GET LOOKED AT

10SECONDS

THE AVERAGE TIME YOUR COVER LETTER RECEIVES

20 SECONDS

THE TIME YOUR RESUME

RECEIVES

RESUME BASICS

WHAT A RESUME ISA SALES TOOL

IT IS NOT A LIFE HISTORY A PROFESSIONAL HISTORY ABOUT YOUR HOBBIES ABOUT YOUR FAMILY ABOUT YOUR SALARY A WORK OF ART A STATEMENT OF YOUR PERSONAL PHILOSOPHY ON LIFETHERE ARE NO RULESTHERE ARE EXPECTATIONS

FIRST THINGS FIRST.WHO ARE YOU?

WHERE ARE YOU?HOW TO GET IN CONTACT WITH YOU.

REMEMBER, THAT THIS IS ALL ABOUT MARKETING YOURSELF – NOT JUST A

LAUNDRY LISTING OF WHAT YOU’VE DONE

CAREER SUMMARY

SELL ITDON’T TELL IT

PROFESSIONALEXPERIENCE

RELEVANT BUT NOT OVER 10 YEARS OLD

EDUCATIONCREDENTIALS

CERTIFICATIONS

BE DETAILEDINCLUDE CONTINUING

EDUCATIONENSURE RELEVANCY

HONORS, AWARDS AND AFFILIATIONS

THESE DISTINGUISH YOU FROM OTHERSWILL BE VALUABLE TO YOUR EMPLOYER

PUBLIC SPEAKING, AWARDS, IF YOU ARE PUBLISHED, REMEMBER – IF IT IS REALLY IMPRESSIVE IT SHOULD BE IN YOUR CAREER SUMMARY

ANY QUESTIONS?

FORMAT OPTIONS

TO CATCH AN EYE

FORMAT RULE #1 EYE CATCHING BUT READABLE

3C’SCLEAN, CONCISE, CONSISTENT

FOUR BASIC TYPES

CHRONOLOGICALFUNCTIONAL

COMBINATION/HYBRIDTARGETED

CHRONOLOGICAL

STARTS BY LISTING YOUR WORK HISTORY WITH THE MOST

RECENT POSITION

FUNCTIONAL

FOCUSES ON SKILLS AND EXPERIENCE RATHER THAN ON

CHRONOLOGICAL WORK HISTORY

COMBINATION

A COMBINATION RESUME LISTS SKILLS AND EXPERIENCE

FIRST, THEN EMPLOYMENT HISTORY IS LISTED

TARGETED

IS A RESUME THAT IS TAYLORED OR CUSTOMIZED TO HIGHLIGHT THE

EXPERIENCE AND SKILLS A PERSON HAS THAT ARE RELEVANT TO THE

JOB THEY ARE APPLYING FOR AND A CHRONOLOGICAL WORK HISTORY

IS PREFERRED.

FONTSTYLE

OPTIONS(BOLD, UNDERLINE, ITALICS)

TEN COMMON ERRORS1) Don’t Rely On Outdated Sources2) Don’t Include Every Job – Relevancy3) Listing Only Job Duties Rather Than

Accomplishments – Answer This Question – What Did You Accomplish In This Job That Someone Else Might Not Have?

4) Don’t Include Subjective Descriptions – Just The Facts

5) Don’t leave out volunteer work if it’s relevant you still did it – even if you didn’t get paid

TEN COMMON ERRORS

6) Don’t include inappropriate information – family, height, weight, salary history, etc.

7) Don’t overdo the creativity – clarity is more important

8) Having tiny inconsistencies – attention to detail9) Sending in a resume without a cover letter.

Research and customize it for making a compelling case for yourself as a candidate.

10) Believing every piece of resume advice you get. Ask 10 times, get 10 answers.

ACTIVITY

THE COVER LETTER

KEY SELLING POINTSUNIQUECONCISE

ACHIEVEMENTS

STRATEGY

OPENINGBODY

CLOSING

PROOFREAD – POLISH - FINALIZE

PROFESSIONALISMATTENTION TO DETAIL

ANSWER THE EMPLOYERS BASIC QUESTION

“WHAT CAN YOU DO FOR ME?”