resume workshop (digital marketing today)
TRANSCRIPT
Resume WorkshopLecture #6: Resume Drafting & Q&A
UGBA 198 - Fall 2016Haas School of Business, Berkeley
Julian Gamboa-Ramos
Resume
● A biographical summary of a person's career.○ Versions: Portfolios, +cover letter, CVs
● AKA: Curriculum Vitae, but in reality are shorter.○ CVs include a summary, objective.
● McCombs Resume Format○ Two versions: .doc and .pdf
What Is A Resume?
McCombs Resume Format
Formatting
Following: Customization
○ Solely contact information for recruiter.■ Similar to LinkedIn card.■ Location | e-mail | phone number
● Only place to hyperlink past work.
Header
● Full (formal) name of your university○ No abbreviations (Avoid: UC Berkeley, Cal, UCB)
● Include:○ Start and expected graduation date○ Community College (Transfers)○ Major (Declared or Intended)○ GPA: Depends on both employer and GPA itself.
Education
● QUANTIFY (to some extent)○ Metrics are great to see, but moderate between
adjectives and numbers.● How did you benefit your workplace? What new activities
did you introduce to the role? What idea do you want to leave the recruited with?
● Start with verb! Denote action in your experience.
Experience
● Key word: Porfolios○ Presentation of your work in any career position○ Less general than experience: case studies○ AKA: Your own special assignment.
■ Metrics derived from specific action.
Projects
● “What are you involved with on campus?”○ Connect with your recruiter: archery, dance clubs, etc.
● Here, volunteer and community service.○ “Impact on other’s way of life?”○ The Berkeley Project | berkeleyproject.org
Extracurricular Activities
● “On a personal level”○ What do you do on your free-time? Hobbies.○ “Do you fit in with our company culture?”○ Get a fun-fact across: rubik’s cube solving○ “What, outside your field, can we trust you with?”
Skills and Interests
www.company.com/about
● Does your wording = knowledge of the company?○ Read on company culture and mission statements.○ Social media: @companyjobs @companylife
● Allude to the job description and required skill sets.● Different perspectives of the same job responsibilities.
○ Example: marketing vs production
Tailored To Employer
Marissa Mayer - Yahoo CEO
Update Resume Versions