resume + portfolio
DESCRIPTION
Pratt 2014TRANSCRIPT
EDUCATION
WORK EXPERIENCE
LANGUAGE
SOFTWARE SKILLS DESIGN SKILLS
MS Communications Design Pratt Institute/US/2013 - NowMA Communication Design University of Southampton/UK/2009 - 2010BA Industry Design Tsinghua University/China/1999 - 2003
Creative Director Tianji Media Group/2007 - 2009, 2011 - 2013Web Page Designer Tom.com/2005 - 2007Designer Sohu.com/2003 - 2005
Mandarin NativeEnglish Fluent
Photoshop
Illustrator
Indesign
After Effects
FLash
Web Design
Branding
Interactive Design
Typography
Motion
Illustration
UI Design
PROJECTS
VIVGoogle Glass APP
ParadeIIllustration & Book Design
Idea BottleInteractive & Website Design
Type CompositionTypography & Book Design
ImagicProduct & Branding
Google Glass APP
V I V
This Project is to design an interactive APP on Google Glass that can enable users have interactive activity with works of art in Museum. The whole project involves the design process of identity, interactive and motion parts.
PROJECT 1 VIV
Identity Development
Google Glass APP
Google Glass APP
PROJECT 1 VIV
Interactive & Motion Design Sketch
Google Glass APP
PROJECT 1 VIV
Site Map & Wireframe
VIV Wireframing
InteractionExploreSketch Album More InteractionExploreSketch Album More
TALK TOUCH
LANDING CAPTURE SKETCH PAGE
Off
Cancel
EXPLORE
AT&T 11:57 AM
EXPLORE
InteractionExploreSketch Album More
AT&T 11:57 AM
PHOTO
InteractionExploreSketch Album More
Cindy 15min
AT&T 11:57 AM
PHOTO
InteractionExploreSketch Album More
ALBUM PAGE
AT&T 11:57 AM
ALBUM
InteractionExploreSketch Album More
AT&T 11:57 AM
PHOTO
InteractionExploreSketch Album More
Cindy 15min
AT&T 11:57 AM
PHOTO
InteractionExploreSketch Album More
At the beginning of this project. This interactive APP was planned on a smartphone platform. As the process going on, it is considered being more suitable on an AR wearable devices. So this APP is moved to a Google Glass platform.
Google Glass APP
Mood Board
Google Glass APP
PROJECT 1 VIV
Google Glass APP
Interactive & Website Design
I d e a B o t t l e
This is an idea sharing website. Users can get all kinds of mind maps through initiating and throwing out a message bottle. They can also contribute to others’ idea maps.There are two different versions of this website. One is a web application for elementary school, and the other is a website for adults.
PROJECT 2 Idea Bottle
Identity Development
IDEA
idea bottleidea bottleidea bottleidea bottleidea bottle
idea bottleidea bottleidea bottleidea bottleidea bottle
idea bottle
idea bottle
IDEA BOTTLE idea bottle
idea
idea bottle
idea bottle
IDEA BOTTLE
IDEA BOTTLE
IDEA BOTTLE
IDEA BOTTLE
IDEA BOTTLE
IDEA BOTTLE
IDEA BOTTLE
IDEA BOTTLE
IDEA BOTTLE
Interactive & Website Design
PROJECT 2 Idea Bottle
Site Map/Flow ChartHome
Write idea message
Throw idea bottle to
Facebook friend list (can
customize list)
Throw idea bottle randomly
on Facebook
Enter title, message content (words, texts or images), choose category (such as Design, Wedding,etc.), choose which
box I want to save this idea
Check my beach
Receive response idea bottle (content can be
texts or images)
Throw away
Save to my box (when saving, different box category can be chosen or
created) (give bonus to the one who
gives this bottle, 0-100 credits
can be chosen)
Manage my idea boxes
box listsCreate New
Box(Enter box
Name, Description, Category)
Click one box, History record list of each
message I throwed are presented
One idea mind map
detail presentation
share on Facebook
?
share on Facebook?
Explore (Get message bottle thrown by other
users randomly)
Shake handhold devices
to receive bottles
Click reveive
button on computer
* High credits users can throw bottles to more people and get more feedback
Receive a bottle initiated by others
Throw away Reply
Notification
New bottle received
response bottle
initiated by
others
Got bonus
Profile
Check Credits
USER1
USER2 USER3 USER3
Create account Connect to Facebook
Log in
Write idea message Check my beach Explore (get message bottle thrown by other users randomly Notification Profile
Check rating value
Receive message bottle initiated by other users
Receive response idea bottle Manage my idea box
Click “Get messge bottle”
button”
Receive new bottle
Response bottle of my ideas
Other bottles from Facebook friend or randomly from
others
Get rating result
Shake phone
Reply
Save to my box (choose box or
create box)
Rating response
idea
Box listsCreate new box (Enter box name, description, category)
Click one box, showing history idea group list
Click and enter one of the idea
mind map
Check the progress of
this idea
Stop the delivery process
Share screenshot of mind map of this idea on Facebook
Throw idea bottle to
Facebook friend list
Receive idea
Reply with text or image
Click link
Throw away
Throw away
Throw idea bottle randomly
Share on Facebook
Enter title, content (words, texts or images), choose category (such as
Design, Wedding, etc.), choose which box to save this idea (create box)
Website Smartphone
Throw away
High rating users can throw message bottle to more people and get more response.
Interactive & Website Design
PROJECT 2 Idea Bottle
Wireframe
idea bottle
idea bottle
write idea message explore
name notification
write idea message
title
contents
choose image
pick a box
or create new box
idea bottle
write idea message explore
name notification
response message
We’ve always been amazed by the courage and folly of trying to climb a 20,000 foot mountain just because it’s there. Which is why we were delighted to...
Log in
Write message
Receive response message
Home
Notification
Explore
Interactive & Website Design
create a box
animals
design
design
food
foodfood
edit
edit
edit
edit
edit
editedit
6
title3idea2
7
title4
8title5
mind map
idea1
idea bottle
write idea message explore
name notification
receive message
We’ve always been amazed by the courage and folly of trying to climb a 20,000 foot mountain just because it’s there. Which is why we were delighted to...
idea bottle
write idea message explore
name notification
contents
choose image
Manage idea
Manage account
Receive Message
Idea mind map
Manage box
Reply
PROJECT 2 Idea Bottle
Website UI ( For elementary school)
Interactive & Website Design
PROJECT 2 Idea Bottle
Interactive & Website Design
PROJECT 2 Idea Bottle
Website UI ( For adultsl)
Interactive & Website Design
Illustration & Book Design
P a r a d e
This book is about NYC’s most famous parades in each year. Illustration reflects the related information and facts.
PROJECT 3 Parade
Idea sketch
Illustration & Book Design
Illustration
Layout spreads
PROJECT 3 Parade
Illustration & Book Design
PROJECT 3 Parade
Illustration & Book Design
Typography & Book Design
Ty p e C o m p o s i t i o n
This book is about type composition. It was an exploration of the abstract compositional uses for typography, integrating hand skills and the computer as a way to render type. Historical and current forms of alphabetic communications were also explored, along with the relationship to modern image-based communications.
Layout spreads
PROJECT 4 Type Composition
Typography & Book Design
PROJECT 4 Type Composition
Typography & Book Design
PROJECT 4 Type Composition
Typography & Book Design
Product & Branding
I m a g i c
This is branding design for a modular toy game that can be created to endless combinations by imagination. This game can both promote people’s creativity and give them fun.
PROJECT 5 Imagic
Product BriefDESCRIPTION:This product is a series of modular shape block toy that can be created to endless combinations by imagination.This game can both promote people’s creativity and give them fun.
TARGET AUDIENCE: -Aged 6-100 -All genders -Individual use: for those who are passionate about creative gadgets -Sold mostly in lifestyle or toy store
MODULAR SHAPES AND SIZES:
POSSIBLE CONFIGURATIONS:
MATERIALS: -Product - Basswood -Alternatively magnet -Environmental friendly
COLORS: -Rock maple
2”
2”
1”
1”
x10 x10x10 x10 (total=90)
Product & Branding
Logo Sketch
PROJECT 5 Imagic
Logo
Typefaces
Color Palette
CMYK 12 19 64 0
RGB 225 197 117
CMYK 0 0 0 100
RGB 35 31 32
CMYK 0 0 0 0
RGB 255 255 255
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
(!@#$%^&*)
Century Gothic
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789(!@#$%^&*)
Helvetica Neue
Product & Branding
Symbol + Variations